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Pontiac "Indians of North America" posters, 1954
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Summary
- Creator:
- General Motors Corporation. Pontiac Motor Division
- Abstract:
- Pontiac was a division of automobile manufacturer General Motors from 1926-2009, based in Pontiac, Mich. The "Indians of North America" posters were part of a larger promotional campaign tying together mid-century American popular interest in indigenous American peoples and Pontiac's two major Indian-themed automobile lines, the Chieftain (in production 1949-1958, after which it was renamed the Catalina) and the Star Chief (produced from 1954-1966). The posters feature color lithography depicting scenes from American and indigenous history: Cliff dwellers; the Lewis and Clark expedition with Sacagawea; Thanksgiving narrative featuring Tisquantum (Squanto); Ojibwa (Chippewa) fishing in the St. Marys River. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History and the Kevin P. Reilly Sr. Outdoor Advertising Archives.
- Extent:
- 1.0 Linear Foot
- Language:
- Materials in English.
- Collection ID:
- RL.12071
Background
- Scope and content:
-
The posters feature color lithography depicting scenes from American and indigenous history: Cliff dwellers; the Lewis and Clark expedition with Sacagawea; Thanksgiving narrative featuring Tisquantum (Squanto); Ojibwa (Chippewa) fishing in the St. Marys River.
- Biographical / historical:
-
Pontiac was a division of automobile manufacturer General Motors from 1926-2009, based in Pontiac, Mich. Pontiac began as a less expensive, junior brand of Oakland Motor Cars which had been acquired by General Motors in 1907. In 1928 Oakland was phased out and Pontiac continued as a car brand until it was discontinued in 2009. The "Indians of North America" posters were part of a larger promotional campaign tying together mid-century American popular interest in indigenous American peoples and Pontiac's two major Indian-themed automobile lines, the Chieftain (in production 1949-1958, after which it was renamed the Catalina) and the Star Chief (produced from 1954-1966). The campaign ran through most of the 1950s until a management change toward the end of the decade revampled Pontiac's model lineup.
Source: Wikipedia, "Pontiac (automobile)", "Pontiac Chieftain"
- Acquisition information:
- The Pontiac "Indians of North America" posters were received by the David M. Rubenstein Rare Book Manuscript Library as a purchase from Michael R. Thompson Rare Books in 2022.
- Processing information:
-
Processed by Richard Collier, Apr. 2023;
Accessions described in this collection guide: 2022-0178.
- Rules or conventions:
- Describing Archives: A Content Standard
Subjects
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Contents
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- Restrictions:
-
Collection is open for research.
- Terms of access:
-
The copyright interests in this collection have not been transferred to Duke University. For more information, consult the Rubenstein Library's Citations, Permissions, and Copyright guide.
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- Preferred citation:
-
[Identification of item], Pontiac "Indians of North America" posters, David M. Rubenstein Rare Book & Manuscript Library, Duke University.
- Permalink:
- https://idn.duke.edu/ark:/87924/m1j73s