Posters, 1951-1958
- Extent:
- 4 boxes
- Scope and content:
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Includes large and small format posters for Popsicle's line of products, including the Fudgesicle, Creamsicle, Dreamsicle, Bisicle, Sidewalk Sunday, Swift Bar, Ducky Dubble and sherbet. Includes several large posters related to Popsicle marketing campaigns, such as the "Popsi-Doodle" contest, the 1958 "Out of this World" outer space themed campaign, and advertising spots in the television programs "The Lone Ranger,""American Bandstand" and "The Adventures of Sir Lancelot." Also contains several decals for window displays. Contains some posters related to Popsicle's marketing at circuses, such as Ringling Brothers, as well as to the 1954 collaboration with Walt Disney, which resulted in Goofy, Dumbo and Donald Duck varieties of Popsicles. Includes some posters related to Popsicle's billboard campaigns and to the 1958 "Blue Chip" incentive plan. Also includes some competitive ads for Good Humor and Niftee.
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Collection is open for research.
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