Portland Advertising Federation Advertising for Educators Seminar materials, 1983
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Summary
- Creator:
- Portland Advertising Federation
- Abstract:
- Portland Advertising Federation was an advertising club formed in 1906 in Portland, Ore. Also known as PAF. Collection comprises seminar materials, including a manual (55 pgs) on the topic, a printed copy of the seminar's opening speech, and a copy of the its evaluation sheet. The seminar was intended to provide a global view of the advertising process. Manual curriculum topics include advertising in the American socio-economic system, scope and organization of the advertising business, the media planning process, the creative process, regulation of advertising, and public relations.
- Extent:
- 0.1 Linear Feet
- Language:
- Materials in English
- Collection ID:
- RL.01040
Background
- Scope and content:
-
Collection comprises seminar materials, including a manual (55 pgs) on the topic, a printed copy of the seminar's opening speech, and a copy of the seminar's evaluation sheet. The seminar was intended to provide a global view of the advertising process. Manual curriculum topics include advertising in the American socio-economic system, scope and organization of the advertising business, the media planning process, the creative process, regulation of advertising, and public relations.
- Biographical / historical:
-
Portland Advertising Federation was an advertising club formed in 1906 in Portland, Ore. Also known as PAF.
- Acquisition information:
- Gift, 2010
- Processing information:
-
Processed by: Alice Poffinberger, November 2010
Encoded by: Alice Poffinberger, July 2011
Accession(s) described in this finding aid: 2010-0112.
- Physical location:
- For current information on the location of these materials, please consult the Library's online catalog.
- Rules or conventions:
- Describing Archives: A Content Standard
Subjects
Click on terms below to find related finding aids on this site. For other related materials in the Duke University Libraries, search for these terms in the Catalog.
- Subjects:
- Advertising -- Study and teaching -- Handbooks, manuals, etc.
Advertising -- Study and teaching -- United States
Advertising -- Economic aspects -- United States
Advertising -- Study and teaching
Advertising -- United States
Advertising -- Social aspects -- United States
Public relations
Advertising media planning
Advertising laws
Advertising agencies - Names:
- Portland Advertising Federation
Portland Advertising Federation
John W. Hartman Center for Sales, Advertising & Marketing History
Contents
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Using These Materials
- Restrictions:
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- Preferred citation:
-
[Identification of item], in the Portland Advertising Federation Advertising for Educators Seminar materials, 1983, David M. Rubenstein Rare Book & Manuscript Library, Duke University.