Portland Advertising Federation Advertising for Educators Seminar materials, 1983

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Summary

Creator:
Portland Advertising Federation
Abstract:
Portland Advertising Federation was an advertising club formed in 1906 in Portland, Ore. Also known as PAF. Collection comprises seminar materials, including a manual (55 pgs) on the topic, a printed copy of the seminar's opening speech, and a copy of the its evaluation sheet. The seminar was intended to provide a global view of the advertising process. Manual curriculum topics include advertising in the American socio-economic system, scope and organization of the advertising business, the media planning process, the creative process, regulation of advertising, and public relations.
Extent:
0.1 Linear Feet
Language:
Materials in English
Research Center:
John W. Hartman Center for Sales, Advertising & Marketing History
Collection ID:
RL.01040

Background

Scope and content:

Collection comprises seminar materials, including a manual (55 pgs) on the topic, a printed copy of the seminar's opening speech, and a copy of the seminar's evaluation sheet. The seminar was intended to provide a global view of the advertising process. Manual curriculum topics include advertising in the American socio-economic system, scope and organization of the advertising business, the media planning process, the creative process, regulation of advertising, and public relations.

Biographical / historical:

Portland Advertising Federation was an advertising club formed in 1906 in Portland, Ore. Also known as PAF.

Acquisition information:
Gift, 2010
Processing information:

Processed by: Alice Poffinberger, November 2010

Encoded by: Alice Poffinberger, July 2011

Accession(s) described in this finding aid: 2010-0112.

Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], in the Portland Advertising Federation Advertising for Educators Seminar materials, 1983, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Permalink:
https://idn.duke.edu/ark:/87924/m1dd2w