Publicis Promotional Binder, approximately 1950
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Summary
- Creator:
- Publicis Media (Firm) and John W. Hartman Center for Sales, Advertising & Marketing History
- Abstract:
- Advertising agency founded in 1926 in Paris, France. Binder of black-and-white photographs highlighting Publicis' work for its clients. Companies represented include Bouchara, Brunswick Furriers, Colgate-Palmolive, Craven cigarettes (brand of Benson & Hedges), Lordson, Timor insecticide (SOFACO), and Weill clothiers. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
- Extent:
- 1.0 Linear Foot
- Language:
- Materials in French
- Collection ID:
- RL.11582
Background
- Scope and content:
-
Binder of black-and-white photographs highlighting Publicis' work for its clients. Companies represented include Bouchara, Brunswick Furriers, Colgate-Palmolive, Craven cigarettes (brand of Benson & Hedges), Lordson, Timor insecticide (SOFACO), and Weill clothiers. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
- Biographical / historical:
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Advertising agency founded in 1926 in Paris, France by Marcel Bleustein-Blanchet. Acquisitions, mergers and alliances: Intermarco 1970s; Foote Cone Belding 1988 (ended 1995); Hal Riney 1998; Burrell Communications 1999; Saatchi & Saatchi 2001; Bcom3 (Leo Burnett, DMB&B) 2002; Dentsu 2003.
- Acquisition information:
- The Publicis Promotional Binder were received by the David M. Rubenstein Rare Book Manuscript Library as a purchase in 2018.
- Processing information:
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Processed by Richard Collier, Jan. 2018;
Accessions described in this collection guide: 2018-0003
- Rules or conventions:
- Describing Archives: A Content Standard
Subjects
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Contents
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- Restrictions:
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Collection is open for research.
- Terms of access:
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The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
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- Preferred citation:
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[Identification of item], Publicis Promotional Binder, David M. Rubenstein Rare Book & Manuscript Library, Duke University.