Radio TV Reports Infomercial collection, 1990-1996

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Collection is open for research. Researchers must register and agree to copyright and privacy laws before using this collection. In addition, original audiovisual materials are closed to patron...
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Summary

Creator:
Radio TV Reports Inc.
Abstract:
Broadcast service company that records, transcribes and monitors radio and television programming. Collection spans the years 1990-1996 and consists of over 800 as-broadcast televised infomercials and public service programs recorded on VHS. Topics include direct marketing for health and beauty aids, kitchen appliances, exercise equipment, wealth management and collectible items. Celebrities featured as spokespersons include Cher, Joe Theisman, Richard Simmons and Victoria Jackson. Services represented include health and insurance providers and nonprofit organizations such as the New Jersey Education Association. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
12 Linear Feet
149 Items
Language:
Material in English
Collection ID:
RL.01062

Background

Scope and content:

Collection spans the years 1990-1996 and consists of over 800 as-broadcast televised infomercials and public service programs recorded on VHS. Topics include direct marketing for health and beauty aids, kitchen appliances, exercise equipment, wealth management and collectible items. Celebrities featured as spokespersons include Cher, Joe Theisman, Richard Simmons and Victoria Jackson. Services represented include health and insurance providers and nonprofit organizations such as the New Jersey Education Association.

Acquisition information:
The Radio TV Reports Infomercial Collection were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2012.
Processing information:

Processed by Richard Collier, Dec. 2012

Encoded by Richard Collier, Dec. 2012

Accession 2012-0137 is described in this finding aid.

Arrangement:

VHS tapes have been numbered. Collection arranged numerically. Gaps in the numbering represent tapes not received with the collection.

Rules or conventions:
Describing Archives: A Content Standard

Subjects

Click on terms below to find related finding aids on this site. For other related materials in the Duke University Libraries, search for these terms in the Catalog.

Subjects:
Direct marketing
Infomercials
Advertising, Public service
Television advertising
Format:
Videotapes
Names:
New Jersey Education Association
John W. Hartman Center for Sales, Advertising & Marketing History
Radio TV Reports Inc.
Jackson, Victoria
Cher, 1946-
Theisman, Joe
Simmons, Richard

Contents

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Restrictions:

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

In addition, original audiovisual materials are closed to patron use. Research Services staff need to produce use copies before contents can be accessed.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], Radio TV Reports Infomercial Collection, David M. Rubenstein Rare Book & Manuscript Library, Duke University.