Rockett, Burkhead & Winslow (RBW) Archives, 1985-2009
Navigate the Collection
Summary
- Creator:
- Rockett, Burkhead & Winslow (RBW)
- Abstract:
- Rockett, Burkhead & Winslow (RBW) was a Raleigh-based advertising agency that operated from 1985-2009. Accession (2009-0133) includes CDs, videotapes, DVDs, samples of print advertisements, awards, and USB drives with documents from RBW. Clients include Glaxo, Cort, Dollar Tree, Volvo, and Reed's.
- Extent:
- 7.5 Linear Feet
600 Items - Language:
- Material in English
- Collection ID:
- RL.10148
Background
- Scope and content:
-
The collection was acquired as Rockett, Burkhead & Winslow (RBW) was closing in Spring of 2009. It consists of posterboards with sample advertisements; videotapes and DVDs of commercials; CDs with advertisements and other client-related materials; USB flash drives with RBW documents (these have been copied to Duke's Electronic Records server); and awards and trophies from various organizations for excellence in advertising.
- Biographical / historical:
-
Rockett, Burkhead & Winslow (RBW) was an integrated marketing communications agency that was based in Raleigh, North Carolina, and had clients including BB&T, CORT, Glaxo, Volvo, Dollar Tree, and Reed's. It opened in 1985 and by 1997 had over 120 employees, but declined in size and operations over the next decade. RBW suffered serious financial losses due to clients' trimmed advertising budgets, finally closing permanently in February 2009.
- Acquisition information:
- The Rockett, Burkhead Winslow (RBW) Archives were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2009.
- Processing information:
-
Accessioned by Meghan Lyon, May 2009
Encoded by Meghan Lyon, May 2009
Materials may not have been ordered and described beyond their original condition.
- Arrangement:
-
This collection is unprocessed; it has been reboxed in the condition that it arrived. CDs were labelled according to date or client, but they have not been sorted or arranged further. There has been no attempt to verify the accuracy of labels.
- Physical location:
- For current information on the location of these materials, please consult the Library's online catalog.
- Rules or conventions:
- Describing Archives: A Content Standard
Subjects
Click on terms below to find related finding aids on this site. For other related materials in the Duke University Libraries, search for these terms in the Catalog.
Contents
Using These Materials
- Using These Materials Links:
-
Using These Materials
- Restrictions:
-
Collection is restricted for 5 years on unpublished materials.
Researchers must register and agree to copyright and privacy laws before using this collection.
All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.
Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.
- Terms of access:
-
The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
- Before you visit:
- Please consult our up-to-date information for visitors page, as our services and guidelines periodically change.
- Preferred citation:
-
[Identification of item], Rockett, Burkhead & Winslow (RBW) Archives, David M. Rubenstein Rare Book & Manuscript Library, Duke University