Ralph Rydholm papers, 1936-2014 and undated

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Collection is open for research. However, original audiovisual materials remain closed to researchers until use copies can be produced. Researchers must register and agree to copyright and privacy...
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Summary

Creator:
John W. Hartman Center for Sales, Advertising & Marketing History and Rydholm, Ralph William, 1937-2014
Abstract:
Advertising executive who worked in a number of agencies in Chicago and New York. Collection spans 1936-2014 and includes correspondence, proofs and tear sheets, sketches and cartoons, copy scripts, research reports and other printed materials, photographs and slides, audiovisual materials in multiple formats (audio and video cassettes, 16mm and 35mm film and audio reels, dvds and phono discs) and other materials that document Rydholm's career in advertising agencies in Chicago and New York including BBDO, E.H. Weiss, EURO RSCG, J. Walter Thompson (JWT), Post Keyes Gardner, Tatham-Laird, Ted Bates, and Young & Rubicam. Collection also documents Rydholm's military service with the U.S. Air Force and participation in some War Production Board youth activities during World War II, as well as his tenure as President of the American Association of Advertising Agencies (AAAA). Companies represented include Alberto-Culver, American Bar Association, Chicago Museum of Sports, Chicago Public Education Fund, Executive Service Corps, Hoover vacuum cleaners, and Northwestern University. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
36.0 Linear Feet
Language:
Materials in English
Collection ID:
RL.11279

Background

Scope and content:

Collection spans 1936-2014 and includes correspondence, proofs and tear sheets, sketches and cartoons, copy scripts, research reports and other printed materials, photographs and slides, audiovisual materials in multiple formats (audio and video cassettes, 16mm and 35mm film and audio reels, dvds and phono discs) and other materials that document Rydholm's career in advertising agencies in Chicago and New York including BBDO, E.H. Weiss, EURO RSCG, J. Walter Thompson (JWT), Post Keyes Gardner, Tatham-Laird, Ted Bates, and Young & Rubicam. Collection also documents Rydholm's military service with the U.S. Air Force and participation in some War Production Board youth activities during World War II, as well as his tenure as President of the American Association of Advertising Agencies (AAAA). Companies represented include Alberto-Culver, American Bar Association, Chicago Museum of Sports, Chicago Public Education Fund, Executive Service Corps, Hoover vacuum cleaners, and Northwestern University. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Biographical / historical:

Born 1937, Chicago, Ill.; BA Northwestern University 1958; U.S. Air Force 1958-1959; Air Force Reserve 1959-1965; Young & Rubicam 1960-1963; Post Keyes Gardner 1963; E.H. Weiss agency 1963-1965 (copywriter); BBDO 1965-1966 (Copy Supervisor); 1966-1985 JWT Chicago (Creative Supervisor 1966-1969, Vice President and Creative Director 1969-1980, Board of Directors 1980, resigned 1985); Harvard Advanced Management Program 1982; 1986 Ted Bates Advertising (Chief Creative Officer); 1987-1998 Tatham-Laird and Kudner--later Euro RSCG Tatham (Chief Creative Officer, CEO); 1991 Adweek Advertising Executive of the Year; 1999 JWT Chicago (consultant); 2014 died, Chicago.

Acquisition information:
The Ralph Rydholm papers were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2015.
Processing information:

Richard Collier, Sept. 2016

Accessions described in this collection guide: 2015-0021

Arrangement:

Organized into the following series: Personal and Professional Files; Print Materials; Artifacts and Memorabilia; and Audiovisual Materials.

Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

However, original audiovisual materials remain closed to researchers until use copies can be produced.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], Ralph Rydholm papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.