Saatchi & Saatchi records, 1946-1992

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Restrictions:
Access restricted. Collection contains fragile audiovisual formats that may need to be reformatted before use. Contact Research Services for access.
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Summary

Creator:
Saatchi & Saatchi and John W. Hartman Center for Sales, Advertising & Marketing History
Abstract:
Saatchi & Saatchi is a British advertising agency founded in 1970 in London. Collection includes audiovisual materials; correspondence; presentations; promotional booklets; reports; transcripts of interviews and other materials. Companies and individuals represented include the British Conservative Party; Compton Advertising; Dancer Fitzgerald Sample; O. Milton Gossett; Procter & Gamble; Saatchi & Saatchi Compton; Saatchi & Saatchi Worldwide. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
2.0 Linear Feet
Language:
Materials in English.
Collection ID:
RL.13070

Background

Scope and content:

Collection includes audiovisual materials; correspondence; presentations; promotional booklets; reports; transcripts of interviews and other materials. Companies and individuals represented include the British Conservative Party; Compton Advertising; Dancer Fitzgerald Sample; O. Milton Gossett; Procter & Gamble; Saatchi & Saatchi Compton; Saatchi & Saatchi Worldwide.

Biographical / historical:

Saatchi & Saatchi is a British advertising agency founded in 1970 in London.

Saatchi & Saatchi was formed by brothers Maurice and Charles Saatchi in 1970. Over the next two decades it grew to be one of Britain's largest advertising agencies, largely through an aggressive acquisition of other agencies and consultancies, including Garland Compton (1975); Compton Advertising (1982); McCaffrey & McCall (1983); Dancer Fitzgerald Sample (1986); Backer & Spielvogel (1986); Ted Bates (1986); Campbell Mithun (1986). In 1994 internal conflicts led Maurice and a group of executives to leave Saatchi & Saatchi to form M&C Saatchi. In 1995 Saatchi & Saatchi renamed as Cordiant Communications with Saatchi & Saatchi Advertising as its advertising branch (it dropped the "Advertising" in 1997 to revert to Saatchi & Saatchi). The agency joined the Publicis Group in 2000.

Source: Wikipedia "Saatchi & Saatchi" viewed March 7, 2024.

Acquisition information:
The Saatchi Saatchi records were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 1994.
Processing information:

Processed by Richard Collier, Mar. 2024;

Accessions described in this collection guide: 1994-0098.

Arrangement:

Organized into the following Series: General Files; Compton; Dancer Fitzgerald Sample; O. Milton Gossett.

Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Access restricted. Collection contains fragile audiovisual formats that may need to be reformatted before use. Contact Research Services for access.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the Rubenstein Library's Citations, Permissions, and Copyright guide.

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Preferred citation:

[Identification of item], Saatchi & Saatchi records, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Permalink:
https://idn.duke.edu/ark:/87924/m1hf25