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Allan Todd Sagraves papers, 1960-1976 and undated

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Using These Materials

Restrictions:
Collection is open for research. However, original audiovisual materials are closed until use copies can be produced.

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Summary

Creator:
Sagraves, Allan T.
Abstract:
Todd Sagraves was Professor Emiritus of Business Education at Central Connecticut State University. Collection consists primarily of 16mm films and film clips of television commercials, along with explanatory documentation for two films, How to Sell Creatively (produced by Dartnell Corporation) and Television Advertising Commercials (edited by Sagraves), and other printed materials. Companies represented in the collection include Beech-Nut, Bristol-Myers, Coca-Cola, Colgate, General Foods, Datsun (Nissan), Nestle, Procter & Gamble, Sara Lee and the Television Bureau of Advertising. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
2.0 Linear Feet
Language:
Materials in English
Collection ID:
RL.11752

Background

Scope and Content:

Collection consists primarily of 16mm films and film clips of television commercials, along with explanatory documentation for two films, How to Sell Creatively (produced by Dartnell Corporation) and Television Advertising Commercials (edited by Sagraves), and other printed materials. Companies represented in the collection include Beech-Nut, Bristol-Myers, Coca-Cola, Colgate, General Foods, Datsun (Nissan), Nestle, Procter & Gamble, Sara Lee and the Television Bureau of Advertising. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Biographical / Historical:

Todd Sagraves was Professor Emiritus of Business Education at Central Connecticut State University. Born 1930, Louisville Kentucky. Korean war-era service U.S. Air Force. AA Boise Junior College; BA University of Northern Colorado; MA University of Pittsburgh; graduate study University of Connecticut. Professor of Business and Marketing Education, Central Connecticut State University 1961-1992. Died 2019 Apex, North Carolina.

Acquisition Information:
The Allan Todd Sagraves papers were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2004.
Processing information:

Processed by Richard Collier, July 2019;

Accessions described in this collection guide: 2004-0326

Arrangement:

Organized into two series: Print materials; Audiovisual Materials.

Rules or Conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

RESTRICTIONS:

Collection is open for research. However, original audiovisual materials are closed until use copies can be produced.

USE & PERMISSIONS:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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PREFERRED CITATION:

[Identification of item], Allan Todd Sagraves papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

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Collection

Allan Todd Sagraves papers, 1960-1976 and undated
Request
Collection ID RL.11752
EAD ID sagravesallantodd
Catalog record
Total components 77
Last indexed 2023-02-15

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