Allan Todd Sagraves papers, 1960-1976 and undated
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Summary
- Creator:
- Sagraves, Allan T.
- Abstract:
- Todd Sagraves was Professor Emiritus of Business Education at Central Connecticut State University. Collection consists primarily of 16mm films and film clips of television commercials, along with explanatory documentation for two films, How to Sell Creatively (produced by Dartnell Corporation) and Television Advertising Commercials (edited by Sagraves), and other printed materials. Companies represented in the collection include Beech-Nut, Bristol-Myers, Coca-Cola, Colgate, General Foods, Datsun (Nissan), Nestle, Procter & Gamble, Sara Lee and the Television Bureau of Advertising. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
- Extent:
- 2.0 Linear Feet
- Language:
- Materials in English
- Collection ID:
- RL.11752
Background
- Scope and content:
-
Collection consists primarily of 16mm films and film clips of television commercials, along with explanatory documentation for two films, How to Sell Creatively (produced by Dartnell Corporation) and Television Advertising Commercials (edited by Sagraves), and other printed materials. Companies represented in the collection include Beech-Nut, Bristol-Myers, Coca-Cola, Colgate, General Foods, Datsun (Nissan), Nestle, Procter & Gamble, Sara Lee and the Television Bureau of Advertising. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
- Biographical / historical:
-
Todd Sagraves was Professor Emiritus of Business Education at Central Connecticut State University. Born 1930, Louisville Kentucky. Korean war-era service U.S. Air Force. AA Boise Junior College; BA University of Northern Colorado; MA University of Pittsburgh; graduate study University of Connecticut. Professor of Business and Marketing Education, Central Connecticut State University 1961-1992. Died 2019 Apex, North Carolina.
- Acquisition information:
- The Allan Todd Sagraves papers were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2004.
- Processing information:
-
Processed by Richard Collier, July 2019;
Accessions described in this collection guide: 2004-0326
- Arrangement:
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Organized into two series: Print materials; Audiovisual Materials.
- Rules or conventions:
- Describing Archives: A Content Standard
Subjects
Click on terms below to find related finding aids on this site. For other related materials in the Duke University Libraries, search for these terms in the Catalog.
- Subjects:
- Advertising
Advertising -- United States -- History - Names:
- John W. Hartman Center for Sales, Advertising & Marketing History
Bristol-Myers Company
Coca-Cola Company
Colgate-Palmolive Company
General Foods Corporation
Nissan Motor Corporation in U.S.A.
Nestlé
Procter & Gamble Company
Sara Lee Corporation
Contents
Using These Materials
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Using These Materials
- Restrictions:
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Collection is open for research. However, original audiovisual materials are closed until use copies can be produced.
- Terms of access:
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The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
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- Preferred citation:
-
[Identification of item], Allan Todd Sagraves papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.