Sears Consumer Information Services filmstrip series, circa 1969-1970

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Summary

Creator:
Sears, Roebuck and Company
Abstract:
American retailer founded 1886 in Chicago, Ill. Consumer Information Services produced a series of instructional filmstrips and booklets on a range of home improvement projects. Consists of two boxed filmstrip series: Let's Decorate the Bathroom; and Your Space Age Kitchen. 35mm filmstrips are accompanied by reading scripts and handout booklets intended to instruct homeowners on tips and techniques for designing, planning, repairing and remodeling kitchens and bathrooms, with suggestions for electrical appliances and furnishings. Series was produced by the Sears Consumer Information Services Division. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
1.0 Linear Foot
Language:
Materials in English
Research Center:
John W. Hartman Center for Sales, Advertising & Marketing History
Collection ID:
RL.11294

Background

Scope and content:

Consists of two boxed filmstrip series: Let's Decorate the Bathroom; and Your Space Age Kitchen. 35mm filmstrips are accompanied by reading scripts and handout booklets intended to instruct homeowners on tips and techniques for designing, planning, repairing and remodeling kitchens and bathrooms, with suggestions for electrical appliances and furnishings. Series was produced by the Sears Consumer Information Services Division. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Biographical / historical:

Sears, Roebuck founded 1886, Chicago, Ill. Originally a mail order firm; opened retail outlets 1925. Acquired by KMart 2005.

Acquisition information:
The Sears Consumer Information Services filmstrip series[collection title] were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2014.
Processing information:

Processed by Richard Collier, September 2016

Arrangement:

Arranged alphabetically.

Rules or conventions:
Describing Archives: A Content Standard

Subjects

Click on terms below to find related finding aids on this site. For other related materials in the Duke University Libraries, search for these terms in the Catalog.

Subjects:
Household appliances, Electric
Household appliances, Electric -- United States
Household appliances industry
Household appliances industry -- United States
Household appliances -- United States
Names:
John W. Hartman Center for Sales, Advertising & Marketing History

Contents

Using These Materials

Using These Materials Links:

Using These Materials


Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], Sears Consumer Information Services filmstrip series, David M. Rubenstein Rare Book & Manuscript Library, Duke University.