Barry Silverstein Collection of Direct Marketing Materials, 1871-1965 and undated

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Collection is open for research. Researchers must register and agree to copyright and privacy laws before using this collection. All or portions of this collection may be housed off-site in Duke...
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Summary

Creator:
Silverstein, Barry, 1948- and John W. Hartman Center for Sales, Advertising & Marketing History
Abstract:
Direct marketing executive who worked at Xerox and Epsilon before founding Directech I eMerge in 1983.
Extent:
6.0 Linear Feet
Language:
Materials in English
Collection ID:
RL.11273

Background

Scope and content:

Consists primarily of clippings, brochures and print advertisements relating to companies selling directly to consumers. Periodicals include American Magazine, Harper's Monthly, Hearth and Home, Liberty, McCall's and Youth's Companion. Companies represented include Aetna, Alexander Hamilton Institute, Bristol-Myers, Brunswick, Burroughs, Corn Products Sales (Karo), Gold Medal, Jergens and Sears. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Acquisition information:
The Barry Silverstein Collection of Direct Marketing Materials were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2016.
Processing information:

Processed by Richard Collier, August 2016

Accessions described in this collection guide: 2016-0232

Arrangement:

Organized into two series: Clippings File; and Mounted Advertisements.

Rules or conventions:
Describing Archives: A Content Standard

Subjects

Click on terms below to find related finding aids on this site. For other related materials in the Duke University Libraries, search for these terms in the Catalog.

Subjects:
Direct marketing
Advertising, Direct marketing
Direct marketing -- History
Advertising, Direct-mail -- History
Advertising copy -- United States
Names:
John W. Hartman Center for Sales, Advertising & Marketing History

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], Barry Silverstein Collection of Direct Marketing Materials, David M. Rubenstein Rare Book & Manuscript Library, Duke University.