Barry Silverstein Collection of Direct Marketing Materials, 1871-1965 and undated

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Summary

Creator:
Silverstein, Barry, 1948-
Abstract:
Direct marketing executive who worked at Xerox and Epsilon before founding Directech I eMerge in 1983.
Extent:
6.0 Linear Feet
Language:
Materials in English
Research Center:
John W. Hartman Center for Sales, Advertising & Marketing History
Collection ID:
RL.11273

Background

Scope and content:

Consists primarily of clippings, brochures and print advertisements relating to companies selling directly to consumers. Periodicals include American Magazine, Harper's Monthly, Hearth and Home, Liberty, McCall's and Youth's Companion. Companies represented include Aetna, Alexander Hamilton Institute, Bristol-Myers, Brunswick, Burroughs, Corn Products Sales (Karo), Gold Medal, Jergens and Sears. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Acquisition information:
The Barry Silverstein Collection of Direct Marketing Materials were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2016.
Processing information:

Processed by Richard Collier, August 2016

Accessions described in this collection guide: 2016-0232

Arrangement:

Organized into two series: Clippings File; and Mounted Advertisements.

Rules or conventions:
Describing Archives: A Content Standard

Subjects

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Subjects:
Direct marketing
Advertising, Direct marketing
Direct marketing -- History
Advertising, Direct-mail -- History
Advertising copy -- United States
Names:
John W. Hartman Center for Sales, Advertising & Marketing History

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], Barry Silverstein Collection of Direct Marketing Materials, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

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https://idn.duke.edu/ark:/87924/m12w98