Leonard Sirowitz papers, 1947-2008 and undated

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Restrictions:
Collection is open for research. However, original audiovisual materials are closed to researchers until use copies can be produced. Researchers must register and agree to copyright and privacy...
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Summary

Creator:
Sirowitz, Leonard and John W. Hartman Center for Sales, Advertising & Marketing History
Abstract:
Art Director and advertising executive at Doyle Dane Bernbach and partner in several independent agencies. Includes clippings, proofs of print advertisements, video cassettes of television commercials, photographs and slidIncludes clippings, proofs of print advertisements, video cassettes of television commercials, photographs and slides, writings, texts of speeches; award certificates, ces, writings, texts of speeches; award certificates, correspondence and other printed materials relating to Sirowitz's career at Doyle Dane Bernbach and independent agencies co-founded with Ron Rosenfeld and Marion Harper. Companies represented include Bain de Soleil, Better Vision Institute, Champion International, El Al Airlines, Mobil, Sony, Volkswagen and Yugo. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
9.0 Linear Feet
Language:
Materials in English
Collection ID:
RL.11262

Background

Scope and content:

Includes clippings, proofs of print advertisements, video cassettes of television commercials, photographs and slides, writings, texts of speeches, award certificates, correspondence and other printed materials relating to Sirowitz's career at Doyle Dane Bernbach and independent agencies co-founded with Ron Rosenfeld and Marion Harper. Companies represented include Bain de Soleil, Better Vision Institute, Champion International, El Al Airlines, Mobil, Sony, Volkswagen and Yugo. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Biographical / historical:

Born 1932, Brooklyn, N.Y.; 1953 Pratt Institute (Advertising Design); 1953 L.W. Frohlich; 1953-1955 military service, U.S. Army; 1955 Grey Advertising; 1956 Columbia Broadcasting; 1957 Art Department, NTA Television Network; 1959 Art Director, Doyle Dane Bernbach; 1968, 1970 voted "Number One Art Director in America" in national Ad Daily polls; 1969 Senior Vice President, DDB; 1970 partner, Harper Rosenfeld Sirowitz (renamed Rosenfeld Sirowitz & Lawson the same year, became Rosenfeld Sirowitz Humphrey & Strauss in 1986); 1982-1983 President, One Club for Art and Copy; 1984 Honorary Doctorate of Fine Arts, Pratt Institute; 1985 Art Directors Hall of Fame.

Acquisition information:
The Leonard Sirowitz papers were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2016.
Processing information:

Processed by Richard Collier, August 2016

Accessions described in this collection guide: 2016-0194

Arrangement:

Organized into four series: Professional Files; Print Advertisements; Writings and Speeches; and Audiovisual Materials.

Rules or conventions:
Describing Archives: A Content Standard

Subjects

Click on terms below to find related finding aids on this site. For other related materials in the Duke University Libraries, search for these terms in the Catalog.

Subjects:
Advertising -- United States -- Design
Advertising executives
Names:
John W. Hartman Center for Sales, Advertising & Marketing History

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

However, original audiovisual materials are closed to researchers until use copies can be produced.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], Leonard Sirowitz papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.