Advertisements Series, 1922, 1951-1973 and undated

Scope and content:

Divided into two groupings: Clippings and Proofs, and Sketches and Concepts. Includes original page proofs, newspaper and magazine clippings, and concept sketches for client advertisements, with an emphasis on the consumer/home products, cigarette, beer, and apparel industries. Key clients represented include American Tobacco Company (Bull Durham Cigarettes), Bristol-Myers, Bulova, Dr Pepper, Food Fair/Pantry Pride, Hoover, Ladies' Home Journal, Martex, Pabst Brewing Company, Procter & Gamble, and Pure Oil Company. Of particular interest is one folder of early Peace Corps advertisements Sosna developed while at Doherty, Clifford, Steers & Shenfield. Series also includes two uncredited cigarette advertisements [Bull Durham (1922) and Fatima (undated)] presumably intended as marketing research for Sosna's work in cigarette advertising, and one folder of Spanish language concept boards for beverage advertisements (uncredited and undated). Arranged alphabetically by client within each grouping.

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