Visual Materials Series, circa 1961-1962, 1967-1990s and undated

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[Original film reel closed to use. Use copy available in the collection.]

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Scope and content:

Arranged into three subseries: Slides, Negatives, and Film. Contains over 700 slides Sosna used for seminar presentations conducted from the late 1970s through the 1990s, primarily focused on retail marketing strategy and supermarket advertising. Slides organized in three categories -- "Seminars,""Supermarket advertisements," and "Other" -- therein arranged alphabetically by subject/title. "Seminars" include slides which directly accompanied Sosna's seminar presentations on advertising and marketing strategy, and consist primarily of text. "Supermarket advertisements" slides include advertisements and supermarket circulars promoting event/holiday sales and specific product sales, likely used within seminar presentations yet not associated with any particular seminar. Series also includes one folder of color negatives documenting the 1967"Pabst Red" beer campaign and one film reel entitled "The Peace Corps" which Sosna wrote, produced, and edited, circa 1961-1962. The film reel features President John F. Kennedy, Robert Sargent Shriver (Director of the Peace Corps from 1961-1966), and Dave Garroway (then host of NBC's "Today Show"). According to documents included in the collection, the film originally aired on American television stations and was "seen by forty million people" (See Writings and Speeches Series, folder one: "Advertising notes and addenda, circa 1965 and undated"). The collection holds the last remaining copy of this film.

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Collection restrictions:

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. There may be a 48-hour delay in obtaining these materials.

Also, one phonograph recording in this collection is not immediately accessible, because it requires further processing before use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

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The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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