Writings and Speeches Series, circa 1965-1994 and undated, bulk 1983-1991
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Primarily contains scripts and other materials used for lectures and seminars Sosna delivered throughout the United States from 1983 to 1994, with an emphasis on supermarket advertising and marketing. Scripts primarily document presentations Sosna delivered as an independent consultant to supermarket/food retailers, specifically for meetings of the National Grocers Association, the Grocery Marketing Institute, at Food Marketing Institute conventions, at state grocery organization meetings (in California, Indiana, Oklahoma, New Hampshire, and Florida), and for the annual "Supermarket Advertising Seminar" which Sosna founded in 1983. Also includes limited market reports on specific retail industries and clients, including Pabst Red Beer. Of particular interest is one folder of "Advertising notes and addenda," which documents Sosna's professional career and profiles his prominent clients of the 1950s and 1960s, most notably his work on an early promotional film for the Peace Corps and his meeting with President Kennedy and Robert Sargent Shriver, Jr. during the film's production. Arranged alphabetically.
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