Carl Spielvogel papers, 1946-2014 and undated

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Spielvogel, Carl.
Advertising executive at several U.S. agencies, including McCann-Erickson, Backer Spielvogel Bates, Interpublic Group, and Saatchi & Saatchi. Served as U.S. Ambassador to Slovakia during the Clinton Administration.
12 Linear Feet
Materials in English
Collection ID:


Scope and content:

Collection spans 1946-2014 and contains correspondence, photographs, scrapbooks, printed materials, memorabilia, audiovisual materials and other items pertaining to Spielvogel's career in advertising as well as his public service and community activities. Advertising agencies represented include Backer Spielvogel Bates, Interpublic and Saatchi & Saatchi. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Biographical / historical:
Biographical timeline
Date Event
1928 Dec. 27
Born, New York, N.Y.
Reporter and Columnist, New York Times
B.A., Business Administration, Baruch College, CUNY
Military service, U.S. Army, U.S. Air Force Reserve
Joins McCann-Erickson, Public Relations Dept.
Director, Group Vice President, McCann-Erickson
Director, Interpublic Group of Companies; named Vice Chairman in 1974
General Manager and Chairman of Executive Committee, McCann-Erickson
Chairman, Mayor's (Abraham Beame) Committee in the Public Interest
Marketer of the Year, New York Chapter of the American Marketing Association
Chairman, Backer Spielvogel Bates
Crain's New York Business "Outstanding Executive"
Chairman, New York State Democratic National Committee Dinner
Distinguished Alumnus Award, Baruch College
Board of Trustees, Executive Committee, Asia Society
Chairman, Mayor's (David Dinkins) Committee for Public Private Partnership
Finance Committee, Democratic National Committee
Carl Spielvogel Lecture Series on Global Marketing Communications, Baruch College
International Business Committee of the New York Partnership
American Chairman, New York-Japan Festival
Chairman, CEO and Director, United Auto Group
U.S. Broadcasting Board of Governors (Voice of America, Voice of Europe, Voice of Asia, Radio Marti, Worldnet)
International Advisory Board, The Financial Times
Fellow, Center for Business and Government, Kennedy School of Government, Harvard University
H.E.L.P. Humanitarian Award
Ambassador to Slovakia
Honorary LLD, Baruch College
Trustee, Metropolitan Museum of Art

Also: Board of Trustees of Metropolitan Museum of Art, Lincoln Center, New York Philharmonic, Mt. Sinai Hospital, Tennis Hall of Fame, Bennington College, New York State Council of the Humanities, Hasbro, Inc., Adjunct Professor of the Graduate School of Baruch College, Businessman in Residence at Fuqua Graduate School of Business at Duke University

Acquisition information:
The Carl Spielvogel Papers were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2012-2014
Processing information:

Processed by: Richard Collier, 2014

Accessions described in this finding aid: 2013-0113


Arranged into eight series: Carl and Barbalee Diamondstien Spielvogel Files; Personal Files; Photographs; Printed Material; Scrapbooks; Large Format Materials; Artifacts and Memorabilia; and Audiovisual Materials. Original folder titles have been preserved where possible.

Physical location:
For current information on the location of these materials, please consult the Library's online catalog.
Rules or conventions:
Describing Archives: A Content Standard


Using These Materials

Using These Materials Links:

Using These Materials


Collection is open for research.

However, original audiovisual materials are closed to researchers until use copies can be produced.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48-hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], Carl Spielvogel Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.