Helayne Spivak papers, 1972-2015 and undated
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Summary
- Creator:
- Spivak, Helayne
- Abstract:
- Helayne Spivak is an advertising executive and educator based in New York and Richmond, Va. Collection includes awards, clippings, correspondence, print advertisements and other printed materials as well as audiovisual materials (audio tapes, videocassettes, 16mm films, optical disks, video reels). Companies and agencies represented include Ally & Gargano, Barneys department store, Cadbury, Club Med, Commodore computer, Dunkin' Donuts, Federal Express, J. Walter Thompson, Pan Am, Schweppes, and Travelers. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
- Extent:
- 9.0 Linear Feet
- Language:
- Materials in English
- Collection ID:
- RL.11757
Background
- Scope and content:
-
Collection includes awards, clippings, correspondence, print advertisements and other printed materials as well as audiovisual materials (audio tapes, videocassettes, 16mm films, optical disks, video reels). Companies and agencies represented include Ally & Gargano, Barneys department store, Cadbury, Club Med, Commodore computer, Dunkin' Donuts, Federal Express, J. Walter Thompson, Pan Am, Schweppes, and Travelers. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
- Biographical / historical:
-
Helayne Spivak is an advertising executive and educator based in New York and Richmond, Va.
Born 1953, New York. Parsons School of Design. Ally & Gargano 1976-1986 (copywriter, Associate Creative Director); Ammirati & Puris 1986-1989 (Creative Director); Hal Riney 1989-1990 (Executive Vice President, Creative Director); Young & Rubicam 1990-1993 (Executive Vice President, Creative Director); Ammirati & Puris 1993-1996 (Chief Creative Officer, Worldwide Creative Director); J. Walter Thompson 1996-1997 (Worldwide Creative Director, Chief Creative Officer); Messner Vetere Berger MacNamee Schmetterer 1997-2000 (consultant); Tatham 2000 (Interim Creative Partner); Artustry Partnership 2000 (Creative Partner); Energy BBDO 2003 (Group Creative Director); CCA Advertising 2006 (Chief Creative Officer); Saatchi & Saatchi Wellness 2008-2011 (Chief Creative Officer); VCU Brandcenter 2012-2017 (Director).
- Acquisition information:
- The Helayne Spivak papers were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2017-2019.
- Processing information:
-
Processed by Richard Collier, July 2019;
Accessions described in this collection guide: 2017-0149, 2019-0108
- Arrangement:
-
Organized into the following series: General Files; Print Advertisements; Audiovisual Materials.
- Rules or conventions:
- Describing Archives: A Content Standard
Subjects
Click on terms below to find related finding aids on this site. For other related materials in the Duke University Libraries, search for these terms in the Catalog.
- Subjects:
- Advertising
Advertising -- United States -- History
Department stores -- Advertising
Advertising agencies
Advertising executives
Women in the advertising industry - Names:
- John W. Hartman Center for Sales, Advertising & Marketing History
Pan American World Airways, Inc.
Young & Rubicam
J. Walter Thompson Company
Travelers Insurance Companies
Cadbury Beverages, Inc.
Schweppes (Firm)
Contents
Using These Materials
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Using These Materials
- Restrictions:
-
Collection is open for research.
However, original audiovisual materials are closed until use copies can be produced.
Researchers must register and agree to copyright and privacy laws before using this collection.
All or portions of this collection may be housed off-site in Duke University's Library Service Center. There may be a 48-hour delay in obtaining these materials.
Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.
- Terms of access:
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The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
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- Preferred citation:
-
[Identification of item], Helayne Spivak papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.