Traffic Audit Bureau records, 1935-2001

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Summary

Creator:
Traffic Audit Bureau (New York, N.Y.)
Abstract:
The Traffic Audit Bureau for Media Measurement Inc. (TAB) is a nonprofit organization focused on out-of-home media circulation research, founded in 1933. TAB rebranded as Geopath in 2016 and is headquartered in New York. The collection includes annual reports; financial data; instructional manuals; meeting records; newsletters; traffic survey and statistical research reports; and other printed materials that document ongoing developments and changing priorities at TAB especially for the years 1983-1996. Topics addressed include business relationships with plant operators; construction standards; education and training; outdoor poster design and visibility standards; public relations and outreach; research and reporting methodology; strategic planning and institutional reorganization. Individuals and organizations represented include A.C. Nielsen, Ad Council, American Association of Advertising Agencies, Anna Fountas, Association of National Advertisers, Byron Chandler, John Miller, Ken Sammon, Larry Hennessy, Market Information Services of America, Outdoor Advertising Association of America, and Wilbur Smith and Associates. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History and the Kevin P. Reilly Sr. Outdoor Advertising Archives.
Extent:
3.3 Linear Feet
Language:
Materials in English.
Collection ID:
RL.11998

Background

Scope and content:

The collection includes annual reports; financial data; instructional manuals; meeting records; newsletters; traffic survey and statistical research reports; and other printed materials that document ongoing developments and changing priorities at TAB especially for the years 1983-1996. Topics addressed include business relationships with plant operators; construction standards; education and training; outdoor poster design and visibility standards; public relations and outreach; research and reporting methodology; strategic planning and institutional reorganization. Individuals and organizations represented include A.C. Nielsen, Ad Council, American Association of Advertising Agencies, Anna Fountas, Association of National Advertisers, Byron Chandler, John Miller, Ken Sammon, Larry Hennessy, Market Information Services of America, Outdoor Advertising Association of America, and Wilbur Smith and Associates.

Biographical / historical:

Established in 1933, the Traffic Audit Bureau for Media Measurement Inc. (TAB) is a not-for-profit organization governed by a tripartite board comprised of advertisers, agencies, and media companies. The Traffic Audit Bureau's historical mission was to audit the circulation of out of home media in the United States (Source: https://geopath.org/our-org/). TAB rebranded itself as Geopath in 2016.

Acquisition information:
The Traffic Audit Bureau records were received by the David M. Rubenstein Rare Book Manuscript Library as a gift from Traffic Audit Bureau in 2015.
Processing information:

Processed by Blake Beaver and Rick Collier, October, 2022

Accessions described in this collection guide: 2015-0173.

Arrangement:

Organized into the following series: Board of Directors, Annual Reports, Conferences, Load Factor, Manuals, Newsletters, Research, Summary of Audited Reports, and Financial Records.

Rules or conventions:
Describing Archives: A Content Standard

Contents

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Using These Materials

Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the Rubenstein Library's Citations, Permissions, and Copyright guide.

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Preferred citation:

[Identification of item], Traffic Audit Bureau records, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

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https://idn.duke.edu/ark:/87924/m1zj0g