Video Monitoring Services log books, 1978-2007

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Summary

Creator:
Video Monitoring Services of America and John W. Hartman Center for Sales, Advertising & Marketing History
Abstract:
Video Monitoring Services of America (VMS) was a television broadcast content tracking and analysis firm, based in New York, N.Y., active from the 1970s until it closed in 2011. Collection includes log books of television advertising, news broadcasts, and other media content recorded and analyzed for viewership and other parameters by VMS. The collection also includes some logs from Radio TV Reports, a competitor firm and limited partner of VMS. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
3.0 Linear Feet
Language:
Materials in English.
Collection ID:
RL.13068

Background

Scope and content:

Collection includes log books of television advertising, news broadcasts, and other media content recorded and analyzed for viewership and other parameters by VMS. The collection also includes some logs from Radio TV Reports, a competitor firm and limited partner of VMS.

Biographical / historical:

Video Monitoring Services of America (VMS) was a television broadcast content tracking and analysis firm, based in New York, N.Y., active from the 1970s until it closed in 2011.

Acquisition information:
The Video Monitoring Services log books were received by the David M. Rubenstein Rare Book Manuscript Library as a gift from VMS in 2012.
Processing information:

Processed by Richard Collier, March 2024;

Accessions described in this collection guide: 2012-0237.

Rules or conventions:
Describing Archives: A Content Standard

Subjects

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Subjects:
Television advertising
Television commercials -- United States
Television viewers -- United States
Names:
John W. Hartman Center for Sales, Advertising & Marketing History
Radio TV Reports Inc.

Contents

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Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the Rubenstein Library's Citations, Permissions, and Copyright guide.

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Preferred citation:

[Identification of item], Video Monitoring Services log books, David M. Rubenstein Rare Book & Manuscript Library, Duke University.