L.T. Wallace letter to W.W. Heitler, 1934 June 11

Navigate the Collection

Using These Materials Teaser

Using These Materials Links:

Using These Materials


Restrictions:
Collection is open for research.
More about accessing and using these materials...

Summary

Creator:
John W. Hartman Center for Sales, Advertising & Marketing History and Wallace, L.T.
Abstract:
Advertising executive with Aubrey, Moore & Wallace agency in Chicago, Ill. Letter to W.W. (William Wolff?) Heitler solicits and discusses plays for Campana Company's "First Nighter" radio broadcast series. Radio play criteria (length, structure, content and appropriate social values presented) are discussed. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
1 item
Language:
Materials in English
Collection ID:
RL.11308

Background

Scope and content:

Letter to W.W. (William Wolff?) Heitler solicits and discusses plays for Campana Company's "First Nighter" radio broadcast series. Radio play criteria (length, structure, content and appropriate social values presented) are discussed. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Biographical / historical:

L.T. Wallace was an advertising executive with Aubrey, Moore & Wallace agency in Chicago, Ill. He also worked at Seelye & Brown, Campbell-Ewald (Detroit), Martin V. Kelly (Toledo) and H.K. McCann (Cleveland) agencies; later President of Wallace Ferry Hanley agency.

Campana Company founded 1927; acquired by Purex 1962 and the brand shut down 1982.

Acquisition information:
The L.T. Wallace letter to W.W. Heitler were received by the David M. Rubenstein Rare Book Manuscript Library as a purchase in 2016.
Processing information:

Processed by Richard Collier, Jan. 2018

Rules or conventions:
Describing Archives: A Content Standard

Subjects

Click on terms below to find related finding aids on this site. For other related materials in the Duke University Libraries, search for these terms in the Catalog.

Subjects:
Advertising executives
Radio broadcasting
Radio broadcasting -- 1930-1940
Radio broadcasting -- United States
Names:
John W. Hartman Center for Sales, Advertising & Marketing History

Contents

Using These Materials

Using These Materials Links:

Using These Materials


Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Before you visit:
Please consult our up-to-date information for visitors page, as our services and guidelines periodically change.
Preferred citation:

L.T. Wallace letter to W.W. Heitler, David M. Rubenstein Rare Book & Manuscript Library, Duke University.