L.T. Wallace letter to W.W. Heitler, 1934 June 11
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Summary
- Creator:
- John W. Hartman Center for Sales, Advertising & Marketing History and Wallace, L.T.
- Abstract:
- Advertising executive with Aubrey, Moore & Wallace agency in Chicago, Ill. Letter to W.W. (William Wolff?) Heitler solicits and discusses plays for Campana Company's "First Nighter" radio broadcast series. Radio play criteria (length, structure, content and appropriate social values presented) are discussed. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
- Extent:
- 1 item
- Language:
- Materials in English
- Collection ID:
- RL.11308
Background
- Scope and content:
-
Letter to W.W. (William Wolff?) Heitler solicits and discusses plays for Campana Company's "First Nighter" radio broadcast series. Radio play criteria (length, structure, content and appropriate social values presented) are discussed. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
- Biographical / historical:
-
L.T. Wallace was an advertising executive with Aubrey, Moore & Wallace agency in Chicago, Ill. He also worked at Seelye & Brown, Campbell-Ewald (Detroit), Martin V. Kelly (Toledo) and H.K. McCann (Cleveland) agencies; later President of Wallace Ferry Hanley agency.
Campana Company founded 1927; acquired by Purex 1962 and the brand shut down 1982.
- Acquisition information:
- The L.T. Wallace letter to W.W. Heitler were received by the David M. Rubenstein Rare Book Manuscript Library as a purchase in 2016.
- Processing information:
-
Processed by Richard Collier, Jan. 2018
- Rules or conventions:
- Describing Archives: A Content Standard
Subjects
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- Preferred citation:
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L.T. Wallace letter to W.W. Heitler, David M. Rubenstein Rare Book & Manuscript Library, Duke University.
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- https://idn.duke.edu/ark:/87924/m12m84