Warwick Baker O'Neill records, 1931-2001 and undated

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Restrictions:
Collection is restricted. Unpublished corporate documentation is closed to research for 15 years from the date of creation. Personnel records are closed until 2041. Researchers must register and...
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Summary

Creator:
Warwick Baker O'Neill
Abstract:
Advertising agency founded in 1939 as Warwick and Legler; closed in 2001. The Warwick Baker O'Neill Records span the years 1939-2001 and include correspondence, proofs, clippings, research reports, financial records and other materials that document the agency's activities, particularly during the 1980s and 1990s. Formats include as-produced radio and television commercial scripts, 16mm films, audio cassettes and video cassettes. Clients represented include Bacardi, Bausch & Lomb (Curèl and other eye drops), Benjamin Moore paints, Burlington Industries, Coty (Emeraude, Stetson), Crafted with Pride (Made in the USA), Driver's Mart, East Coast Energy Council, Fruit of the Loom, Glenbrook (Midol), Heineken (including Amstel and Buckler), Lehn & Fink (Lysol, Resolve), Prodigy internet services, Reckitt & Colman (Easy Off oven cleaner, Rid-X), Schering-Plough (Lotrimin, Coricidin, Drixoral, Coppertone, St. Joseph's, Di-Gel), Seagram, U.S. Tobacco (Skoal, House of Windsor), and West Point Pepperell. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
94 Linear Feet
70,000 Items
Language:
Material in English
Collection ID:
RL.01346

Background

Scope and content:

The Warwick Baker O'Neill Records span the years 1939-2001 and include correspondence, proofs, clippings, research reports, financial records and other materials that document the agency's activities, particularly during the 1980s and 1990s. Formats include as-produced radio and television commercial scripts, 16mm films, audiocassettes and videocassettes. Clients represented include Bacardi, Bausch & Lomb (Curèl and other eye drops), Benjamin Moore paints, Burlington Industries, Coty (Emeraude, Stetson), Crafted with Pride (Made in the USA), Driver's Mart, East Coast Energy Council, Fruit of the Loom, Glenbrook (Midol), Heineken (including Amstel and Buckler), Lehn & Fink (Lysol, Resolve), Prodigy internet services, Reckitt & Colman (Easy Off oven cleaner, Rid-X), Schering-Plough (Lotrimin, Coricidin, Drixoral, Coppertone, St. Joseph's, Di-Gel), Seagram, U.S. Tobacco (Skoal, House of Windsor), and West Point Pepperell.

Restrictions on Access: Unpublished corporate records are closed to researchers for 15 years from the date of creation. Personnel records are closed until 2041. Original audiovisual materials are closed until use copies can be produced. Restricted documentation is designated by an "R" in the container numbering (for example, Box R1).

Biographical / historical:

Enter Biographical and/or Historical Note

Chronology List
Date Event
1939
Company founded as Warwick and Legler when Paul Warwick and Henry Legler leave Cecil, Warwick and Legler agency.
1941
Wins first major account, for Pabst Blue Ribbon beer.
1948
Selected to manage advertising for Harry S. Truman re-election campaign.
1957-1958
Involved in landmark intellectual property suit involving Schick and Benton & Bowles agency.
1959
Henry Legler retires.
1973
Renamed Warwick Welsh & Miller.
1974
Warwick International Partners formed to oversee European accounts.
1982
Renamed Warwick Advertising.
1989
Renamed Warwick Baker Fiore.
1996
Renamed Warwick Baker O'Neill.
2000
EBP Communications moves to acquire Warwick Baker O'Neill, which continues to operate under its own name.
2001
Warwick Baker O'Neill announces its closure in August.
Acquisition information:
The Warwick Baker O'Neill Records were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2001.
Processing information:

Processed by Richard Collier, Cambridge Van Wagoner, April 2013

Encoded by Richard Collier, April 2013

Accession 2001-0167 is described in this finding aid.

Arrangement:

Arranged into six series: General and Administrative Files; Account Files, New Business Records; Proof Books and Creative Output; Large-Format Materials; and Audiovisual Materials.

Physical location:
For current information on the location of these materials, please consult the Library's online catalog.
Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is restricted.

Unpublished corporate documentation is closed to research for 15 years from the date of creation. Personnel records are closed until 2041.

Researchers must register and agree to copyright and privacy laws before using this collection.

In addition, original audiovisual materials are closed to patron use. Technical Services staff need to produce use copies before contents can be accessed.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], Warwick Baker O'Neill Records, David M. Rubenstein Rare Book & Manuscript Library, Duke University.