Anthony Weir papers, 1936-2006

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Summary

Creator:
Weir, Anthony
Abstract:
Anthony Weir is a marketing communications executive with the Whitford Corporation and runs Weir Marketing Communications. He started his career as a copywriter for Batten, Barton, Durstine, and Osborn (BBDO), then worked as a specialist in starting up and managing offices in Asia and Latin America for the Ogilvy & Mather and Leo Burnett advertising agencies. The Anthony Weir Papers span the years 1954 through 2006 and include advertising copy, brochures, clippings, memoranda, correspondence, photographs, and slides representing Weir's advertising career, especially his work for BBDO and Ogilvy & Mather (O&M). Clients mentioned in the collection include the Lever Brothers, Hertz, Sears, Owens-Corning, American Express, and Schweppes. The collection also contains correspondence and clippings about Anthony's father, Walter Weir, also a marketing executive; and documents from the files of Jane Maas, Weir's colleague at Ogilvy.
Extent:
4.7 Linear Feet
Language:
Material is in English and Spanish
Collection ID:
RL.01361

Background

Scope and content:

Collection includes advertising copy, brochures, clippings, memoranda, correspondence, photographs, and slides representing Weir's advertising career, especially his work for Batten, Barton, Durstine & Osborn (BBDO) and Ogilvy & Mather. Clients mentioned in the collection include the Lever Brothers, Hertz, Sears, Owens-Corning, American Express, and Schweppes. The collection also contains correspondence and clippings about Anthony's father, Walter Weir, also a marketing executive; and documents from the files of Jane Maas, Weir's colleague at Ogilvy.

The collection is organized into six series: Personal , Client Files , Jane Maas , Other Professional Materials , Writings , Slides , and Oversize Materials . The Personal Series contains biographical data about Weir and his family and friends through correspondence, clippings, greeting cards, photographs, and identification documents. The Client Files Series documents Weir's advertising accounts at Ogilvy & Mather. The Jane Maas Series consists of papers from the files of Weir's colleague at Ogilvy & Mather. The Other Professional Materials Series represents advertising work not directly related to Weir's tenure at Ogilvy & Mather. The Writings Series includes Weir's published and unpublished creative and professional writings. The Slides Series consists of slide images related to the advertising campaigns that Weir worked on for his clients. Large-format print materials have been removed from their original series locations and relocated to Oversize Materials . Relocated items have been indicated in the Detailed Description of the Collection by notes enclosed in brackets.

Biographical / historical:
Date Event
1936 May 3
Born in Langhorne, PA
1958
AB English, Duke University
1959 Mar.
Copywriter, Batton, Barton, Durstine, & Osborn Inc.
1962
Copywriter, Ogilvy & Mather (O&M) New York
circa 1963
Vice-President, O&M New York
circa 1964
Copy Group Head, O&M New York
1965
Senior Vice-President and Creative Director, O&M New York
1974
Managing Director of CORPA Publicidad, O&M Venezuela
1978
Regional Coordinator of Latin America and Director General of O&M Mexico
1983
Director General of Latin America and O&M Mexico
1985
Senior Vice-President, Group Account Director, Council of Directors, O&M Worldwide
1986
Managing Director, Euramerica International Advertising, a division of O&M Worldwide
1987
Managing Director of Hong Kong office and Asia, Leo Burnett Asia
1989
Managing Director, Leo Burnett Argentina
1991
Director/Shareholder, Director of Worldwide Communications, Whitford Corporation
1996
President, Weir Marketing Communications
Acquisition information:
The Anthony Weir Papers were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2003.
Processing information:

Processed by Stacy Lavin, January 2008

Encoded by Stacy Lavin, January 2008

Accession 2002-0241 is described in this finding aid.

Rules or conventions:
Describing Archives: A Content Standard

Contents

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Preferred citation:

[Name of item], Anthony Weir Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University

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