Peggy Weiss papers, 1976-1986, undated

Using These Materials Teaser

Using These Materials Links:

Using These Materials

Restrictions:
Access note. Collection contains fragile audiovisual formats that may need to be reformatted before use. Contact Research Services for access.
More about accessing and using these materials...

Summary

Creator:
Weiss, Peggy, 1948- and John W. Hartman Center for Sales, Advertising & Marketing History
Abstract:
The Peggy Weiss papers consist primarily of commercials Weiss produced as part of the Ogilvy and Mather advertising agency in the late 1970s and early 1980s, for companies such as Unilever, Kimberly-Clark, and General Foods. Additionally, there is a small number of Ogilvy and Mather in-house publications, including instructional materials and an issue of the Ogilvy and Mather newsletter profiling Weiss's team's work on Mueller's pasta. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
3.25 Linear Feet
62 audiovisual items (35 16mm motion picture reels, 22 quarter-inch open reel audio tapes, 4 Umatic videocassettes, 1 audiocassette.)
Language:
Materials in English.
Collection ID:
RL.13154

Background

Scope and content:

The Peggy Weiss papers consist primarily of commercials Weiss produced as part of the Ogilvy and Mather advertising agency in the late 1970s and early 1980s, for companies such as Unilever, Kimberly-Clark, and General Foods. Additionally, there is a small number of Ogilvy and Mather in-house publications, including instructional materials and an issue of the Ogilvy and Mather newsletter profiling Weiss's team's work on Mueller's pasta.

Biographical / historical:

Peggy Weiss was born in Plainfield, New Jersey, in 1948. She graduated from Northwestern University in 1970. From 1974 to 1981, Weiss produced television and radio advertisements at Ogilvy and Mather. In 1985, she graduated from New York University with an MBA in marketing. From 1990 to 2017, Weiss ran GenerationWeiss Marketing Communications, focusing on the gerontology markets.

Acquisition information:
The Peggy Weiss papers were received by the David M. Rubenstein Rare Book Manuscript Library as a gift from Peggy Weiss in 2025.
Processing information:

Processed by Craig Breaden, July 2025.

Accessions described in this collection guide: 2025-0033.

Arrangement:

Arrangement follows donor's inventory where possible; otherwise, arrangement is chronological.

Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Access note. Collection contains fragile audiovisual formats that may need to be reformatted before use. Contact Research Services for access.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the Rubenstein Library's Citations, Permissions, and Copyright guide.

Before you visit:
Please consult our up-to-date information for visitors page, as our services and guidelines periodically change.
Preferred citation:

[Identification of item], Peggy Weiss papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Permalink:
https://idn.duke.edu/ark:/87924/m1qj22