WPP Group records, 1986-2015 and undated

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Summary

Creator:
WPP Group plc and John W. Hartman Center for Sales, Advertising & Marketing History
Abstract:
Founded in 1971 as a manufacturer of shopping baskets; converted into a holdling company in 1985 and grew to become one of the largest advertising and communications conglomerates in the world.
Extent:
3.0 Linear Feet
Language:
Materials in English
Collection ID:
RL.11178

Background

Scope and content:

Spans 1986-2015 and includes annual reports, financial statements, correspondence, artifacts, newsletters and other publications and printed materials. Includes materials pertaining to the acquisition of the Ogilvy Group (formerly Ogilvy & Mather). Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Biographical / historical:

WPP plc (Wire and Plastic Products) founded 1971 as a manufacturer of wire shopping baskets and carts. Martin Sorrell acquired a controlling interest in 1985 and renamed it WPP Group. Sorrell became CEO. Major acquisitions of advertising agencies: J. Walter Thompson 1987; Ogilvy Group 1989; Young & Rubicam 2000; Grey Group 2005.

Acquisition information:
The WPP Group records were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 1998-2015.
Processing information:

Processed by Richard Collier, March 2016.

Accessions described in this collection guide: 1998-0321, 0998-0322, 1999-0383, 2015-0001

Arrangement:

Organized alphabetically.

Rules or conventions:
Describing Archives: A Content Standard

Subjects

Click on terms below to find related finding aids on this site. For other related materials in the Duke University Libraries, search for these terms in the Catalog.

Subjects:
Advertising agencies -- Great Britain
Advertising agencies -- United States -- Management
Names:
WPP Group plc
J. Walter Thompson Company
John W. Hartman Center for Sales, Advertising & Marketing History

Contents

Using These Materials

Using These Materials Links:

Using These Materials


Restrictions:

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], WPP Group records, David M. Rubenstein Rare Book & Manuscript Library, Duke University.