Wm. Wrigley Jr. Company sales and display materials, 1936-1948 and undated
Navigate the Collection
Summary
- Creator:
- Wm. Wrigley Jr. Company
- Abstract:
- The Wm. Wrigley Jr. Company is a Chicago-based chewing gum company founded in 1891. Collection includes designs for chewing gum and candy display cases and fixtures; and interview with Philip K. Wrigley; photographs of point-of-sale, shop floor, checkout counter, and storefront window merchandise displays; speeches and instruction guides for sales personnel; and other materials. Photographs include displays across the United States. Retail businesses represented in the materials include G.C. Murphy, Kress, and McCrory's. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
- Extent:
- 0.2 Linear Feet
- Language:
- Materials in English.
- Collection ID:
- RL.13000
Background
- Scope and content:
-
Collection includes designs for chewing gum and candy display cases and fixtures; and interview with Philip K. Wrigley; photographs of point-of-sale, shop floor, checkout counter, and storefront window merchandise displays; speeches and instruction guides for sales personnel; and other materials. Photographs include displays across the United States. Retail businesses represented in the materials include G.C. Murphy, Kress, and McCrory's.
- Biographical / historical:
-
The Wm. Wrigley Jr. Company is a Chicago-based chewing gum company founded in 1891. The company, now owned by Mars, Inc., is the largest manufacturer and marketer of chewing gum in the world.
- Acquisition information:
- The Wm. Wrigley Jr. Company sales and display materials were received by the David M. Rubenstein Rare Book Manuscript Library as a purchase from Zephyr Used and Rare Books in 2023.
- Processing information:
-
Processed by Robin Klaus, Nov. 2023;
Accessions described in this collection guide: 2023-0062.
- Arrangement:
-
Arranged alphabetically.
- Rules or conventions:
- Describing Archives: A Content Standard
Subjects
Click on terms below to find related finding aids on this site. For other related materials in the Duke University Libraries, search for these terms in the Catalog.
- Subjects:
- Chewing gum industry
Chewing gum -- United States -- History
Merchandising
Supermarkets--checkout counters
Advertising, point-of-sale
Display of merchandise
Show windows
Marketing -- United States -- History
Advertising -- United States -- History
Display cases
Store fixtures
Selling -- Handbooks, manuals, etc.
Salesmanship and sales training literature. - Names:
- G.C. Murphy
S.H. Kress and Co.
McCrory Corporation
John W. Hartman Center for Sales, Advertising & Marketing History
Wrigley, Philip K. (1894-1977)
Contents
Using These Materials
- Using These Materials Links:
-
Using These Materials
- Restrictions:
-
Collection is open for research.
- Terms of access:
-
The copyright interests in this collection have not been transferred to Duke University. For more information, consult the Rubenstein Library's Citations, Permissions, and Copyright guide.
- Before you visit:
- Please consult our up-to-date information for visitors page, as our services and guidelines periodically change.
- Preferred citation:
-
[Identification of item], Wm. Wrigley Jr. Company sales and display materials, David M. Rubenstein Rare Book & Manuscript Library, Duke University.
- Permalink:
- https://idn.duke.edu/ark:/87924/m13j0q