Jean Yeager papers, 1959-2012
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Summary
- Creator:
- Yeager, Jean W.
- Abstract:
- Advertising copy writer and artist who managed his own agency, Jean W. Yeager, Inc. based in Dallas, Tex. Later taught at several Waldorf Method institutions; director of the Anthroposophical Society in America. Collection spans the years 1959-2012 and includes correspondence, direct marketing printed materials, print advertisements and recordings of radio and television broadcast commercials and public service messages that document Yeager's career producing advertising primarily for companies based in Texas. Examples of Yeager's original art are also included. Formats include audio- and videocassettes, audio reels and 16mm films. Companies represented include 7-Eleven, Coca-Cola, Frito-Lay, Radio Shack, Republic Health Corporation, Schenley, Southland Corporation, and Sterling Optical. The collection also touches on Yeager's involvement with the Anthroposophical Society and related enterprises, including Waldorf Method schools such as the Kimberton Waldorf School in Detroit. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
- Extent:
- 15 Linear Feet
7,000 Items - Language:
- Material in English
- Collection ID:
- RL.01422
Background
- Scope and content:
-
Collection spans the years 1959-2012 and includes correspondence, direct marketing printed materials, print advertisements and recordings of radio and television broadcast commercials and public service messages that document Yeager's career producing advertising primarily for companies based in Texas. Examples of Yeager's original art are also included. Formats include audio- and videocassettes, audio reels and 16mm films. Companies represented include 7-Eleven, Coca-Cola, Frito-Lay, Radio Shack, Republic Health Corporation, Schenley, Southland Corporation, and Sterling Optical. The collection also touches on Yeager's involvement with the Anthroposophical Society and related enterprises, including Waldorf Method schools such as the Kimberton Waldorf School in Detroit.
- Biographical / historical:
-
Jean Yeager managed his own agency, Jean W. Yeager, Inc., based in Dallas, Tex. where he created and produced print and broadcast advertising for a number of clients. After winning several industry awards for his work, Yeager left advertising to pursue interests in anthroposophy, relocating to England where he attended and later taught at Emerson College's Center for Social Development. Yager eventually returned to the United States where he became involved in several activities related to anthropsophy and the Waldorf Method of education, serving as Interim Development Director of the Kimberton Waldorf School in Detroit, Mich. and as Managing Editor of Biodynamics magazine. From 1997 until his retirement in 2007 Yeager served as Administrative Director of the Anthroposophical Society in America. [Source: http://www.steinercollege.edu/files/pdf/wa/YeagerBio.pdf]
- Acquisition information:
- The Jean Yeager Papers were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2012.
- Processing information:
-
Processed by Richard Collier, Chris Brown, January 2012
Encoded by Richard Collier, January 2012
Accession 2012-0165 is described in this finding aid.
- Arrangement:
-
Arranged in the following Series: General Files; Awards; Creative Binder; Scripts; Large-Format Materials; and Audiovisual Materials. Where possible or practical, original folder titles were maintained.
- Physical location:
- For current information on the location of these materials, please consult the Library's online catalog.
- Rules or conventions:
- Describing Archives: A Content Standard
Subjects
Click on terms below to find related finding aids on this site. For other related materials in the Duke University Libraries, search for these terms in the Catalog.
- Subjects:
- Advertising agencies -- United States
Advertising agencies -- United States -- History
Advertising -- United States -- History
Advertising agencies
Advertising
Advertising -- History
Waldorf method of education
Radio advertising
Advertising executives -- United States
Advertising executives - Format:
- Videocassettes
Brochures
Audiocassettes
16mm
Radio scripts - Names:
- Radio Shack
Southland Corporation
Anthroposophical Society in America
Coca-Cola Company
Frito-Lay, Inc.
John W. Hartman Center for Sales, Advertising & Marketing History
7-Eleven, Inc.
Yeager, Jean W.
Yeager, Jean W. - Places:
- Texas
Contents
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Using These Materials
- Restrictions:
-
Collection is open for research.
Researchers must register and agree to copyright and privacy laws before using this collection.
In addition, original audiovisual materials are closed to patron use. Research Services staff need to produce use copies before contents can be accessed.
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The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
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- Preferred citation:
-
[Identification of item], Jean Yeager Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.