The Pepperidge Farm Company was begun in 1937 by Margaret Rudkin of Fairfield, Connecticut. It is currently a subsidiary of the Campbell Soup Company. The Pepperidge Farm Advertising and Promotional Materials Collection consists of brochures and packets related to promotional incentives, photographs of store displays, proofs, and promotional recipes from the period roughly 1957-1967. Includes photographs of Pepperidge Farm Stuffing and Pepperidge Farm Party Rolls store displays; a display sign for Pepperidge Farm White Bread; color and newsprint proofs for White Bread and Rye Bread; as well as books of prize options for company promotional offers. Also includes a packet of materials detailing the 1966 Advertising and Promotional Program, and a promotional book of recipes authored by Margaret Rudkin. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Pepperidge Farm Advertising and Promotional Materials Collection consists of brochures and packets related to promotional incentives, photographs of store displays, proofs, and promotional recipes from the period roughly 1957-1967. Includes photographs of Pepperidge Farm Stuffing and Pepperidge Farm Party Rolls store displays; a display sign for Pepperidge Farm White Bread; color and newsprint proofs for White Bread and Rye Bread; as well as books of prize options for company promotional offers. Also includes a packet of materials detailing the 1966 Advertising and Promotional Program, and a promotional book of recipes authored by Margaret Rudkin.