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David M. Rubenstein Rare Book & Manuscript Library

Manuscript Sheet Music collection, circa 1800s-1900s

0.3 Linear Feet (1 oversize folder; 20 pieces)
Collection includes 20 pieces of collected manuscript sheet music, circa 1830s-1900s. The scores, which cover multiple genres, were most likely copied by hand from other sources.
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David M. Rubenstein Rare Book & Manuscript Library

Nathan Carter Newbold family papers, 1848-1952 and undated

3.5 Linear Feet
North Carolina family active in education, law enforcement, farming, and slavery. The bulk of the papers relate to Nathan Carter Newbold and his relatives, including his father William A. Newbold and grandfather William Newbold (Sheriff of Pasquotank County, North Carolina), his first wife Mabel Wooten, and his second wife Eugenia Bradsher. Nathan Carter Newbold was the Director of the Division of Negro Education for the North Carolina State Department of Public Instruction from 1913-1950. The collection includes personal and professional correspondence, photographs, financial and property records dating from the 1840s, and recorded speeches given at Nathan Carter Newbold's retirement dinner. Some photographs have been identified as being of South Carolina during the late 19th century-early 20th century, which include portraits, street scenes (in Charleston), sail boats, as well as a few photographs of people of color, including photographs of "Lascar Sailors."Some photographs are of the U.S. Military Academy at West Point during the 1890s. Many of the legal and financial papers were generated by Nathan Carter Newbold's father and grandfather. The bulk of the correspondence relates to Nathan Carter Newbold's role as an administrator for North Carolina public schools and to his tenure as the Director of the Division of Negro Education during segregation and Jim Crow.
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South Carolina cyanotypes, undated 2 folders Box 4

Various-sized (mostly 3x5) cyanotypes, many with captions. They appear to have been taken in South Carolina. Though they are undated, it is likely they were taken in the late 19th or early 20th century. Many of the prints are stamped "Wm. M. Mackenzie, 16 Glebe St., Charleston, S.C." Photographs include portraits, street scenes, sail boats, as well as a few photographs of people of color, including photographs of "Lascar Sailors."

  1. Photographs, 1890-1939 and undated
David M. Rubenstein Rare Book & Manuscript Library

Outdoor Advertising Association of America (OAAA) Archives, 1885-2019 and undated

277 Linear Feet 3.9 Gigabytes
The Outdoor Advertising Association of America (OAAA) Archives document the operations and activities of the OAAA, the primary professional organization throughout the modern history of the outdoor advertising industry in the U.S. The collection also includes materials pertaining to the OAAA's predecessor organizations such as the Poster Advertising Association, Associated Bill Posters, the Painted Outdoor Advertising Association, and the International Bill Poster's Association of North America. There is some information on the outdoor industry abroad as well; Canada and the England/U.K. are more fully addressed than other countries. Materials include a wide variety of media and formats, and include correspondence, directories, published materials (such as technical and periodic reports, newsletters and bylaws), membership records, texts of speeches, articles and clippings, minutes of association meetings, and industry publications such as the long-running serial The Poster.
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David M. Rubenstein Rare Book & Manuscript Library

J. Wilson Morrow papers, 1930-1968 and undated

0.4 Linear Feet
Businessman who sold household appliances and radios in Wernersville, Pa., during the 1930s-1940s. Collection spans 1930-1968 and includes memos, service and repair bulletins, newsletters, sales and product manuals, price and product lists, blueprints and photographs. Companies represented include Edison Electric, General Electric, Hotpoint, Maytag, Metropolitan Edison, Raymond Rosen, Stromberg-Carlson, Sylvania and Westinghouse. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
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David M. Rubenstein Rare Book & Manuscript Library

Harold Moser collection on John Agg, 1813-2000s

1.0 Linear Feet
Harold D. Moser research materials about the life and work of John Agg (1783-1855).
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David M. Rubenstein Rare Book & Manuscript Library

Oskar Morgenstern papers, 1866-1992, bulk dates 1917-1977

42.3 Linear Feet (121 boxes, three oversize folders, and one oversize tube.)
Oskar Morgenstern (1902-1977) was a Distinguished Professor in Game Theory and Mathematical Economics at New York University. This collection documents his professional life through his correspondence and diaries, writings, and research. It forms parts of the Economists' Papers Archive.
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David M. Rubenstein Rare Book & Manuscript Library

North Carolina Temple and Synagogue historical records collection, 1926-2010 and undated

6.8 Linear Feet (9 boxes; 1 oversize folder)
The North Carolina Temple and Synagogue Historical Collection is an artificial collection created from materials donated to the Jewish Heritage Foundation of North Carolina that are from or related to Jewish congregations across North Carolina. There are administrative records for some of the temples and synagogues represented, including Temple Beth El (Weldon, Halifax Co., NC), Temple Israel (Kinston, Lenoir Co., NC), Temple Beth El (Lumberton, Robeson Co., NC), and Temple Oheb Sholom (Goldsboro, Wayne Co., NC), of which Gertrude Weil was a member. Also present are materials related to Rabbi Jerome G. Tolochko's service as chaplain to Marine Corps bases in North Carolina during and after World War II. Central themes include congregational and community events, building dedications, anniversaries, religious services, membership, religious education, and Sisterhood, Brotherhood, and Hadassah activities. Types of material include correspondence, bulletins, programs, organizational scrapbooks, directories, teaching materials, financial ledgers, clippings, and photographs.
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David M. Rubenstein Rare Book & Manuscript Library

Outdoor Advertising Association of America Slide Library, 1891-2000 and undated

51.0 Linear Feet

The Outdoor Advertising Association of America Slide Library spans the years 1891 through the 2000s, with the bulk of the collection originating in the 1950s and later. The collection documents over a hundred years of outdoor advertising primarily in the United States, plus some international campaigns from several other continents. The Slide Library is a large collection, almost entirely comprised of slides of billboards, exhibiting a grand range of graphic artistry, advertising campaigns, and marketing strategies. A smaller group of images supports the ad collection with views of artwork, billboard construction and other related images. In addition to over 62,000 slides, there are a few early glass slides, as well as transparencies, a small number of paper files, and six audiocassettes accompanying slide presentations. Many images were submitted by outdoor advertising companies over a number of years to the Outdoor Advertising Association of America (OAAA) as entries in annual national competitions to determine the best poster designs. The OAAA currently sponsors the OBIE Awards, which were preceded by awards programs under various names and sponsorships starting in the early 1930s. The award is modeled after the ancient Egyptian obelisk, considered by many the earliest form of outdoor advertising. Indeed much of the collection can be seen as evidence of this awards program although only the Award Nominees Series contains slides labeled as such. Other slides probably were transferred to OAAA when companies cleaned out their back files, though the precise sources of many items are unknown. The slides were maintained at OAAA primarily as a large supply of creative examples for member companies. Researchers interested in the following subjects may find the Outdoor Advertising Association of America Slide Library especially helpful: the outdoor advertising medium itself, advertising awards, advertising design, billboard construction, and commercial art, as well as the many outdoor advertising companies, advertisers, and advertising campaigns represented.

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David M. Rubenstein Rare Book & Manuscript Library

Arnold Palmer advertisements and memorabilia, 1959-2005 and undated

0.2 Linear Feet
Professional golfer and celebrity spokesperson. Arnold Palmer advertisements and memorabilia collection consists of print advertisements featuring Palmer as spokesperson, celebrity figure or providing product endorsements, as well as print advertisements for Arnold Palmer's own companies. In addition, the collection includes trading and collector cards, telephone prepaid cards and photographs bearing Palmer's likeness. Companies represented include Beaunit, Chemstrand, Ford, Glaxo (Nicorette smoking cessation products), Haggar, Heinz, Munsingwear, Rayovac, Rockwell, Sears, United Air Lines and Wilson Sporting Goods. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
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David M. Rubenstein Rare Book & Manuscript Library

Richard Pollay. Tobacco industry promotion (TIPS) collection, 1885-2014

227.0 Linear Feet
Richard W. Pollay was Professor and Curator of the History of Advertising Archives at the Sauder School of Business, University of British Columbia. Collection includes audiovisual materials in multiple formats (audio and video cassettes, optical discs), clippings of articles and advertisements, pamphlets and other printed material, artifacts and ephemera (including apparel, cups, luggage, playing cards, promotional gifts and samples of tobacco packaging and candy cigarettes), photographs and slides, research reports, corporate documents, depositions and transcripts of court case testimony and other litigation-related materials. Topics include tobacco advertising and deceptive advertising practices; package labeling and health claims; cigarette marketing; manipulation of tar and nicotine levels; "light" and menthol cigarettes; lung cancer and other smoking-related health issues; smoking cessation and anti-smoking initiatives in the United States, Canada and internationally; tobacco industry manufacturing and marketing practices; smoking initiation and teenage and young adult smoking; and marketing of tobacco products to women and minorities. Companies represented include American Tobacco, British American Tobacco, Brown & Williamson, Imperial Tobacco, Liggett & Myers, Lorillard, Philip Morris (later Altria), R.J. Reynolds/RJR Nabisco and the Tobacco Institute. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
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