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J. Walter Thompson Company. Biographical Information, 1916-1998 (bulk 1960s-1980s)

21 Linear Feet 19,000 Items
Abstract Or Scope
The J. Walter Thompson Company (JWT), founded in 1864, is one of the oldest and largest enduring advertising agencies in the United States. The J. Walter Thompson Company Biographical Information collection includes articles, clippings, press releases, internal memoranda and other printed materials that pertain to the lives and careers of over 3,000 managers, executives and staff members of JWT. Extensive files exist for some notable JWT executives, including Don Johnston, Helen and Stanley Resor, Norman Strouse, James Walter Thompson, and James Webb Young.

J. Walter Thompson Company. Information Center Vertical Files, 1916-1999

79 Linear Feet 56,000 Items
Abstract Or Scope
Established in 1864, the J. Walter Thompson Company is one of the oldest and largest enduring advertising agencies in the United States. The Information Center served as a corporate research library and reference center for the agency. Collection spans the years 1916-1999 and consists of subject files containing clippings, published articles, internal documentation, memoranda, research reports and other materials. The bulk of materials originated at the Chicago Office; the Justin White Files arrived from the New York Office. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
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J. Walter Thompson Company. International Offices records, 1929-2015

33.0 Linear Feet
Abstract Or Scope
The J. Walter Thompson Company (JWT), founded in 1864, is one of the oldest and largest enduring advertising agencies in the United States. Beginning with the opening of its London office in 1899, JWT has continually expanded its international activities, and currently operates out of over 200 offices in nearly 100 countries. The International Offices Records cover the years 1929-1998, with the bulk of materials dating from the 1970s-1980s. The collection primarily consists of financial records, correspondence, presentations, campaign drafts, account lists, meeting minutes and printed materials. Also includes slides from several presentations, videocassettes and audiocassettes. Countries and offices most heavily represented in the collection include Argentina (Buenos Aires), Australia (Sydney and Melbourne), Canada (Toronto and Vancouver), Colombia (Bogota), India (Bangalore, Calcutta, Madras, Mumbai, New Delhi), Japan (Tokyo), Mexico (Mexico City), Philippines (Manila), and Puerto Rico (San Juan). Client companies represented include: Air-India, Continental Airlines, Kodak, Ford, Hall's, Harayana Breweries, Kellogg's, Lotto, Nabisco, Nestlé, Oscar Mayer, Pepsi, Pizza Hut, Pond's (Unilever), and Warner-Lambert. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
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J. Walter Thompson Company. Information Center records, 1890s-1987

19.5 Linear Feet ca. 9,500 Items
Abstract Or Scope

The Information Center Records span the years from the 1890s to 1987 with the bulk dating from the 1940s to 1987. Reports, memoranda, clippings, financial papers, and printed materials that relate to specific J. Walter Thompson Company accounts and offices and to advertising strategies comprise the majority of the collection and are found in the Vertical Files Series and Communications Committee Reports Series. The Information Center Records provide information about a wide variety of J. Walter Thompson accounts, specific details about its operation of domestic and international offices, and an in-depth view of how specific products were evaluated and promoted. The history of the J. Walter Thompson Company, the organization of multinational advertising agencies, and advertising research and marketing are also represented in this collection.

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J. Walter Thompson Company. Howard Henderson papers, 1867-1978

4.8 Linear Feet circa 3,300 Items
Abstract Or Scope

The papers of Howard Henderson, a J. Walter Thompson Co. advertising executive, span the years 1867 to 1978, although the bulk of the material dates from 1954 to 1960. The collection documents the history of the J. Walter Thompson Company (JWT). In particular it illustrates changes in the company's advertising philosophy through 1960; JWT's marketing strategies (especially the use of new findings in the fields of psychology, sociology, and anthropology); historical company and client relationships; structural relations and internal policies; analyses of advertising media; the company's adaptation to the changed business situation during World War II; and the career of Henderson and his deep personal involvement with clients, colleagues, and contacts outside of advertising. The material consists of correspondence, office files, memoranda, notes, account histories, advertisements, reports, charts, scripts, clippings, and printed materials. Clients represented include Andrew Jergens, Chesebrough-Pond's (1930s and 1940s especially), Eastman Kodak International, General Cigar, U.S. Playing Card Company (1930s and 1940s especially), NATO, Union Central Life Insurance, Arbuckle, U.S. Brewers Foundation, and Standard Brands (Fleischmann Yeast).

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J. Walter Thompson Company. Hispania records, 1980-1985 and undated

3 Linear Feet
Abstract Or Scope
Division of the J. Walter Thompson Company, specializing in marketing communications and advertising to the North American Hispanic market. Founded in 1980, its clients and operations were folded into Mendoza Dillon & Associates upon WPP's acquisition of that agency in 1988. Collection spans the years 1980-1985 and includes correspondence, marketing research, advertising strategy reports and other items. Companies represented include Bumble Bee, Burger King, Ford, Kraft, Sears, Ward Candy (Chunky bar) and William Underwood. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
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J. Walter Thompson Company. Kennett Webb Hinks papers, 1953-1963 and undated

2.4 Linear Feet
Abstract Or Scope
Director of Research, Pacific Coast Manager, Manager of Berlin office, account representative, Vice President and Director of J. Walter Thompson Company, 1921-1963. The papers of Kennett Webb Hinks, an executive of the J. Walter Thompson Company, an advertising agency, span the years 1955-1963, and some are undated. The materials consist of copies of Hinks's outgoing office correspondence and memoranda. Letters discuss the planning of advertising campaigns for print, film and radio; market research; product design; selling strategies and advertising techniques; and budgeting. Many include summaries of business meetings. Correspondents include staff members, business associates and clients. The majority of the documents concern Lever Brothers Limited, manufacturer of a variety of soap and bathroom products. Other clients include the Wool Bureau and the New Holland Machine Company. There are frequent communications with other JWT offices in the United States and abroad. A limited amount of material pertains to Hinks's personal, business, and social affairs. Addition focuses on production issues pertaining to the Lever Brothers' Lux Radio and Video Theater program: casting, production services, properties (scripts, adaptations and tie-ins), ratings and reviews, move to a one-hour format, and other issues. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

J. Walter Thompson Company. Radio and Television Department. Maury Holland papers, 1948-1959

1.2 Linear Feet 750 Items
Abstract Or Scope
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Maury (C. Maurice) Holland (1896-1974) was a Vaudeville and Broadway actor before joining the JWT New York Office's Radio and Television Department in 1936 to direct radio and television programs for the agency. Collection includes scripts for and copies of outgoing memoranda regarding content and format of television programs and advertisements, as well as budget and production information. Programs include Bat Masterson, Jackie Gleason Show, Kraft Television Theatre, Naked City and The Price is Right. Actors and writers represented in the collection include J.P. McEvoy, Jackie Gleason, Milton Berle, Mitch Miller and Moura Budberg. Advertisers include the Advertising Council, Coldene, Kraft, Quaker Oats and Rinso. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
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J. Walter Thompson Company. Frank Johnson commercials, 1973 and undated

0.5 Linear Feet
Abstract Or Scope
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Franklin C. Johnson served as Art Director and Creative Director for JWT and a number of other agencies.
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J. Walter Thompson Company. Chicago Office. Media Resources and Research Department records, 1959-2000 and undated

8 Linear Feet 6000 Items
Abstract Or Scope
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The Media Resources and Research Department was responsible for media research and media planning support activities within JWT's Chicago Office. The JWT Media Resources and Research Department Records spans the years 1959-2000 and primarily includes proprietary research reports on a wide variety of topics relevant to media planning, usage and evaluation. In addition, the collection includes clippings, departmental administrative files, a U-matic videocassette; and writings and speeches of key departmental executives. Topics include general media planning and effectiveness research; studies on newspapers, magazines and other print media; broadcast and cable television viewing and television commercials; outdoor advertising research; radio advertising; video and VCR usage research; demographic research, especially on media usage among women, young people, and African Americans; and international media studies. Client-specific research includes case studies of Kodak; Kraft; The U.S. Marine Corps; and Warner-Lambert. There is also a small reference library of materials published by other research firms including A.C. Nielsen; Audit Bureau of Circulations; Daniel Starch; and Magazine Publishers Association. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
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J. Walter Thompson Company. Corporation Vertical Files, circa 1915-1999, bulk 1960s-1990s

43.1 Linear Feet (approximately 26,000 items)
Abstract Or Scope

Alphabetical files of miscellaneous information about hundreds of mainly U.S. corporations, some of them domestic and many multinational. The fullest documentation tends to be for companies that are or have been JWT clients (notably Kraft, Quaker Oats, Sears, Ford, Northern Telcom, Gerber, Kellogg, Philip Morris, Oscar Mayer, Kemper, S.C. Johnson, McDonnell Douglas, Jos. Schlitz, 7-Up, and others) and several that are or were major competitors of JWT clients (e.g. AT&T, McDonald's, General Motors, among others). Files contain widely diverse formats of information including internal JWT unpublished reports and memoranda; many articles clipped from magazines (especially trade press) and newspapers; articles printed from computer databases; company publications and annual reports; historical booklets and articles; three vinyl record albums; and miscellaneous items. The richest files tend to be those for major JWT Chicago office accounts, with by far the greatest amount and diversity of information on Kraft. Acquired as part of the John W. Hartman Center for Sales, Advertising, and Marketing History.

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J. Walter Thompson Company. Hugh P. Connell papers, 1926-1986 and undated, bulk 1966-1986

9.75 Linear Feet 7300 Items
Abstract Or Scope
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the largest and oldest enduring advertising agencies in the United States. Hugh P. Connell was an executive with JWT during a twenty year career in which he held positions of General Counsel, Vice President and Director of JWT, and Executive Vice President and Director of JWT's parent company, the JWT Group Inc. The Hugh P. Connell Papers cover the years 1926-1986, with the bulk of materials dating from 1966-1986, roughly the period during which Connell served in an executive capacity for the J. Walter Thompson Company (JWT) and the JWT Group Inc. The collection primarily consists of correspondence, memoranda, financial reports, organization charts, marketing plans, meeting agendas and presentations. Many of the materials pertain to the investments of the company, as well as employee stock ownership programs. Also includes correspondence and reports pertaining to JWT subsidiary companies, including Deltakos; Doremus & Co.; Euro Advertising; Hill & Knowlton Inc.; Lord, Geller, Federico & Einstein (LGFE); and Simmons Market Research Bureau (SMRB). Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
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J. Walter Thompson Company. Chicago Office. records, 1908-2000 and undated

161 Linear Feet (50,000 items)
Abstract Or Scope

This collection (94-110) (27,000 items, 50 linear feet, dated 1908-1989) consists mostly of vertical files, including office newsletters, speeches and writings, publications, training and planning documents from Chicago and other JWT offices. There are also 78 reels of microfilm of Chicago office ads prior to 1970, as well as significant collections of proof files especially pertaining to major clients like Kraft, Quaker Oats, and Schlitz. In addition, the collection holds several hundred "Aber Reports" dating between 1950-1971, which were market research summations of various product categories. A container list for this accession follows below.

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J. Walter Thompson Company. Penney P. Burnett papers, 1973-1987

10 Linear Feet 7000 Items
Abstract Or Scope
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the largest and oldest enduring advertising agencies in the United States. Penney P. Burnett held the position of senior consultant for JWT and managed investor relations. The Penney P. Burnett Papers cover the years 1973-1987, with the bulk of material dating 1984-1986, years during which she worked for the J. Walter Thompson Company (JWT) as a consultant for investor relations. The collection primarily consists of memoranda, financial reports, organizational charts, surveys, marketing plans, stock exchange reports, annual meeting agendas, presentation speeches and layouts, news releases, cassette tapes of annual meetings, and newspaper and magazine articles concerning JWT. Materials pertain to investments and acquisitions made by JWT in the United States, Europe, Australia, Asia, and South Africa. The collection also includes material pertaining to JWT subsidiaries as well as other companies, including: Gray and Company; Goldman Sachs; Hill and Knowlton Inc.; Lord, Geller, Federico and Einstein (LGFE); Morgan Stanley; Simmons Market Research Bureau (SMRB); Paine Webber; Shearson Lehman Brothers; and Wertheim Schroder. In addition to these materials are correspondences and files relating to JWT executives including Don Johnson and Joseph O'Donnell. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
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J. Walter Thompson Company. Glen Dell papers, 1969-1989

4.5 Linear Feet 3,000 Items
Abstract Or Scope
Established in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Glen Dell served 1984-1986 as an executive in finance and administration with JWT Group. Collection spans the years 1969-1989 and includes financial reports, correspondence, acquisition and investment information, as well as materials on JWT's subsidiaries and international operations (including Canada, China, Europe and South Africa). Companies referenced in the papers include Carl Byoir, Gray and Company, Hill & Knowlton, Lord Geller Federico & Einstein, and Ogilvy & Mather. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
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J. Walter Thompson Company. Audrey Himmelstein Del Grosso papers, 1986-2002 and undated

2.5 Linear Feet
Abstract Or Scope
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Audrey Himmelstein Del Grosso was an advertising executive with JWT Direct, a direct marketing subsidiary of JWT. Includes correspondence, VHS videotapes, optical disks, research reports, direct marketing mailers and brochures, and other printed materials. Companies represented include Bear Stearns, Bell Atlantic (now AT&T), Citibank, Ford, Heinz and IBM. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

J. Walter Thompson Company. Detroit Office. Kinder Essington Papers, 1985-2015 and undated, 1985-2015 and undated

2.0 Linear Feet (4 boxes)
Abstract Or Scope
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Essington was an executive with JWT's Detroit Office.
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J. Walter Thompson Company. Detroit Office. Goldfarb Consultants Ford Research Reports, 1974-1989

2.4 Linear Feet 1800 Items
Abstract Or Scope
The J. Walter Thompson Company (JWT), founded in 1864, is one of the largest and oldest enduring advertising agencies in the United States. Goldfarb Consultants, founded in 1966 by Canadian pollster and market researcher Martin Goldfarb, is a leading Canadian marketing consulting group that specializes in focus groups and other qualitative research methods. Martin Goldfarb sold his interest in Goldfarb Consultants to JWT's parent company, WPP, in 1998. The Goldfarb Consultants Ford Research Reports span the years 1974 to 1989 and consist of written research summaries primarily of advertising campaigns for various Ford automobiles, vans, and trucks. In addition there are reports on a range of specialized consumer markets, focused on women, African-American, Hispanic, youth, college-age consumer groups as well as some reports on regional markets.
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J. Walter Thompson Company. Dallas Office records, 1982-1991 and undated

0.4 Linear Feet
Abstract Or Scope
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States.
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J. Walter Thompson Company. Roy Glah papers, 1947-2003 and undated

33.0 Linear Feet
Abstract Or Scope
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Roy Glah was an executive and assistant to the CEO at the JWT New York Office. Includes correspondence and memoranda, research reports, presentations, speeches and other printed materials. Non-print materials include slides, audio and video cassettes, and computer discs. Materials primarily relate to top-level management of JWT, coordination between international offices, corporate vision and long-term strategy, interaction with parent company WPP. A significant portion of materials pertain to logistics and planning for executive-level meetings and conferences and client presentations. Companies represented include Bell Atlantic, Ford, Kellogg, Kodak, Nestle, Philip Morris, Rolex, Unilever and Warner-Lambert. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.