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David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Lois Gaeta papers, 1956-1961 and undated

0.4 Linear Feet 100 Items
Lois Gaeta was a television and radio script writer at the J. Walter Thompson (JWT) advertising agency from 1955 to 1961. The Lois Gaeta Papers span the years 1956 to 1961 and include television and radio scripts, filmed commercial spots, as well as print advertisements and packaging samples, that document Gaeta's work as a script and copy writer for JWT. Companies represented include Beecham Products (Eno), Blue Cross/Blue Shield, Colgate-Palmolive (Stripe toothpaste), Eastman Kodak, Mentholatum, Reader's Digest, and W.F. Young (Absorbine Jr.).
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David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Jack Hilton papers, 1969-1979 and undated

1.5 Linear Feet 1050 Items
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Jack Hilton was a radio and management consultant who joined the Public Relations Department of JWT, and held positions of Chief Operating Officer and President of the Telecommunications Division at JWT during the 1970s. The Jack Hilton Papers cover the years 1969-1979 and contains files primarily relating to Hilton's work in the Public Relations Department of the J. Walter Thompson Company (JWT). The collection consists of scripts from Hilton's radio program Balance Sheet; quarterly reports from the public relations department of JWT; public relation accounts; correspondence related to personnel and financial issues; a TeleCommunications Development Course; applications to professional organizations; and biographical information including a photograph. Clients mentioned in the papers include Exxon, Ford, Kraft, Mobil Oil, Seven-Up, and Sears. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
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David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. John J. Hamilton papers, 1976-1982

1.5 Linear Feet
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. John J. Hamilton was an executive with the agency during the 1970s and 1980s. Collection iIncludes company policy documents and reports, research reports, new business and client presentations and other printed materials. Companies represented include JWT offices in San Francisco, India and Hong Kong; CBS; Deutsch Bank and Lufthansa. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
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David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Sharon Gordon papers, 1955-1979

0.8 Linear Feet
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Sharon Gordon worked as an assistant to Colin Dawkins in the New York Office.
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David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. London Office. Information Centre records, 1940s-2002

27.0 Linear Feet
Founded in 1864, the J. Walter Thompson Company (JWT) was one of the oldest and largest advertising agencies in the United States. It was headquartered in New York. In 2023 the agency was absorbed into marketing and communications firm VML. The London office first opened in 1899. Collection includes audiovisual materials (audiocassettes, video cassettes, optical disks); articles; clippings; newsletters; research reports and other printed materials. Organizations represented in the collection include ESOMAR; Henley Centre; Leo Burnett; Ministry of Agriculture, Fisheries and Food; Mintel; Office of Population Censuses and Surveys; and Verdict. Topics include advertising research; direct marketing; environmentalism; food and drink; retail trade; travel and tourism; women and youth consumer markets. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
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David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. London Office. Knowledge Centre subject files, 1941-2002

60.0 Linear Feet
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. The London Office first opened in 1899. The Knowledge Centre was a reference library for staff use. Collection comprises a vertical file of articles, clippings, market research reports, institutional and government publications and other printed material. Topics include advertising industry, alcoholic and non-alcoholic beverages, automobiles, computers and computer software, food, radio and television, tobacco products and travel and tourism industry. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
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David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. London Office. New business records, 1946-1998 and undated

9.0 Linear Feet
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. The London Office first opened in 1899. Collection includes correspondence, policy manuals, presentation texts and designs and other printed materials that document JWT new business proposals for commercial, nonprofit and governmental institutions. Some of the proposals include marketing plans for flotation and privatization of nationalized industries. Companies represented include Barclays Bank, British Airways, British Rail, BUPA (British United Provident Association), Cancer Relief Macmillan Fund, CGL (Computer Games Limited), De Beers, Dunlop, Esso, Findus, Gatwick Airport, H.P. Bulmer, ICI Dulux, ITVA, Jaguar, Kodak, NatWest and Philips, as well as British governmental agencies including the Central Office of Information (later COI Communications), Home Office and Metrication Board. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
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David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. London Office records, 1934-2003

15.0 Linear Feet
Founded in 1864, the J. Walter Thompson Company (JWT) was one of the oldest and largest advertising agencies in the United States. It was headquartered in New York. In 2023 the agency was absorbed into marketing and communications firm VML. The London Office first opened in 1899 and reopened in 1926; it was JWT's first international office and the first international office of any American advertising agency. Collection includes accounting and financial statements; correspondence; country reports; performance assessments; photographs; policy and procedure manuals; presentation texts and other printed materials. Materials document administrative policies; company events; efforts to open offices abroad or to enter joint partnerships; office technologies; profit-sharing and other staff benefits; staff training; and other topics. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
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David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. London Office. Media Department records, 1961-1994 and undated

6.0 Linear Feet
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The London Office first opened in 1899. Collection includes published media reports, corporate documentation, research reports, texts of presentations, correspondence, as well as casting and other production notes that document the Media Department's administrative operations as well as participation in creation of television advertising. Companies represented include BBC, British Telecom, Brooke Bond Oxo, Ford, Golden Wonder (now a subsidiary of Tayto), Kellogg, Kodak, McCann Erickson, Ogilvy & Mather; Rowntree, Scott Andrex (now part of Kimberly-Clark), St. Ivel (now part of Dairy Crest), Superchannel, Thames Television, TSB Bank, and Young & Rubicam. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
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David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. London Office. Judie Lannon papers, 1946-1993 and undated

3.5 Linear Feet
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. The London office first opened in 1899. Advertising executive Judie Lannon was a marketing research specialist at JWT London and the first woman named a Director in JWT's European region. Collection includes correspondence, articles and clippings, company policy and operations manuals, management training materials, texts of speeches and presentations and other printed materials. Topics include marketing research, consumer behavior, research methodologies and demographics. Companies represented include De Beers, Kellogg and Unilever. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
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David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. London Office. Newsletters and publications, 1947-2001 and undated

10.0 Linear Feet
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The London Office first opened in 1899. Collection includes client case histories, employee orientation and professional development manuals, office histories, newsletters, promotional materials, research reports, subject file periodicals and other printed materials. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
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David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. London Office. J. Walter Thompson Group Ltd. records, 1980-1992

0.4 Linear Feet
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. The London Office first opened in 1899. J. Walter Thompson Group Ltd. was a holding company formed in 1980. Collection includes contracts, directors' reports, meeting minutes and other printed materials. Companies represented include Art Control, Lansdowne, Trushelfco, and WPP Group. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
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David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. London Office. Harry MacAuslan papers, 1989-1992

1.0 Linear Feet
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. The London Office first opened in 1899. Harry MacAuslan was an executive with JWT London and later with Leo Burnett. Collection is comprised of a day file of correspondence that covers the years 1989-1992 when MacAuslan was a Director in the London Office. Topics include general management issues, pension plans, office renovations, new business prospects, and account management. Companies represented include ITV, Rowntree Mackintosh and TSB Bank. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
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J. Walter Thompson Company. London Office. Harry MacAuslan papers, 1989-1992 1.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. The London Office first opened in 1899. Harry MacAuslan was an executive with JWT London and later with Leo Burnett. Collection is comprised of a day file of correspondence that covers the years 1989-1992 when MacAuslan was a Director in the London Office. Topics include general management issues, pension plans, office renovations, new business prospects, and account management. Companies represented include ITV, Rowntree Mackintosh and TSB Bank. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
    David M. Rubenstein Rare Book & Manuscript Library

    J. Walter Thompson Company. London Office. Account files, 1900-2002

    180.0 Linear Feet
    Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. In 2018 JWT merged with Wunderman to form Wunderman Thompson. The London Office first opened in 1899. Collection includes case studies; clippings; radio and television commercial scripts and production notes; correspondence; planning and strategy meeting materials; research reports and survey data; photographs and other printed materials. Client companies include Canary Wharf, De Beers, Electricity Council, Esso, Gallaher, Guinness, H.P. Bulmer, Kellogg's; Kodak; Kraft; Lloyd's of London, National Westminster Bank, Nestlé-Rowntree; Royal Air Force; Scott Paper; Warner-Lambert, and Wilkinson Sword. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
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    David M. Rubenstein Rare Book & Manuscript Library

    J. Walter Thompson Company. Chicago Office. Non-Proprietary Research Reports, 1980-1999

    6.8 Linear Feet 250 Items

    Collection created by the JWT Chicago Office Information Center as a reference and research tool for business use. The term "non-proprietary" is JWT's term for research prepared or collected by the company but not on behalf of specific clients. The collection includes market and consumer research reports arranged alphabetically by subject. A small number of items represent JWT research done, but most were created by market research firms (e.g., Yankelovich, Elmo Roper and Associates), cable TV stations (e.g., MTV Networks), or magazines (e.g., Seventeen, Good Housekeeping), and others. Topics include consumer demographic analyses for the United States, especially of food and beverage products and restaurant services. Marketing to women is a major subject; there is also information on marketing to men, baby boomers, teens, and children. Acquired as part of the John W. Hartman Center for Sales, Advertising and Marketing History. (02-256)

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    David M. Rubenstein Rare Book & Manuscript Library

    J. Walter Thompson Company. Chicago Office. Marketing Vertical File, 1937-1998 and undated, 1937-1998 and undated

    9 Linear Feet
    Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The Chicago Office opened in 1891.
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    David M. Rubenstein Rare Book & Manuscript Library

    J. Walter Thompson Company. Chicago Office. Information Center printed materials, 1971-2000

    39 Linear Feet
    Founded in 1864, the J. Walter Thompson Company (JWT) was one of the oldest and largest advertising agencies in the United States. In 2023 the agency was absorbed into marketing and communications firm VML. The Chicago Office opened in 1891 and closed in 2009. The Information Center served as a corporate research library and reference center for the agency. Collection consists largely of trade publications produced by commercial publishers, academic institutions, professional associations and market research firms. Publications address a range of market sectors, product categories, demographics and consumer behaviors. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
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    David M. Rubenstein Rare Book & Manuscript Library

    J. Walter Thompson Company. Carroll Carroll papers, 1934-1979 and undated

    1 Linear Feet 750 Items
    Founded in 1864, the J. Walter Thompson Company (JWT) is one of the largest and oldest enduring advertising agencies in the United States. Carroll Carroll was the Editorial Supervisor of JWT radio programs, working in both the New York and Hollywood offices. The Carroll Carroll Papers cover the years 1934-1979, with the bulk of materials covering the periods 1934-1956 and 1967-1968, when he worked as Editorial Supervisor of JWT radio programs. The collection consists of correspondence between Carroll and: other JWT employees; JWT clients; the Office of War Information; radio personalities; and family members. Also includes memoranda; scripts for radio programs; short announcements; three episode scripts for a proposed television series called Madison Avenue; speeches given at JWT meetings and dinners; and lead sheets for advertising jingles written by Carroll and others. Also includes a cassette recording and transcript of a biographical interview of Carroll, conducted by Les Tremayne in 1973. Companies and products represented in the collection include Ford, 7-Up, Chase & Sanborn, Shell, Kraft, Rinso and Kodak.
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    General Files, 1961-1979 and undated 1 Box

    Contains miscellaneous memoranda and newsletters accumulated during Carroll's second tenure at JWT. Also includes various thumbnail biographies of Carroll, written near the time of his 1968 retirement from JWT. Series was compiled from folders of miscellaneous materials.

      David M. Rubenstein Rare Book & Manuscript Library

      J. Walter Thompson Company. Chicago Office. Print proof books, 1930-2007 and undated

      12.0 Linear Feet
      Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. The Chicago Office opened in 1891. Collection consists of scrapbooks holding examples of print advertisements produced in a given year. Also included are slides of print advertisements made during microfilming of older proof books. Companies represented include Blockbuster, Dell, Heinz, Kimberly Clark, Kraft, Miller beer, Motorola, Nabisco, Nestle, Northwestern Mutual, Oscar Mayer and Quaker Oat. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
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      David M. Rubenstein Rare Book & Manuscript Library

      J. Walter Thompson Company. William James Carlton Diaries and Biography, 1862-1877

      0.6 Linear Feet about 375 Items

      The diaries of William James Carlton span the years 1862 to 1877; the biography dates to about 1964. There are transcripts of the diaries and a draft manuscript of a biography, A Portrait of William James Carlton, 1838-1902, by Frankie McKee Robins. The transcripts are slightly annotated. For the years from 1862 to November 1864 the diaries chronicle William James Carlton's participation in the United States Civil War. From 1864 to 1877, the diaries primarily describe family events and church-related activities. A December 1873 entry indicates that no diaries were kept for the years 1865 to 1872. The bulk of the biography describes the years from 1861 to 1862.

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      Diaries, 1862-1864, 1873-1874, 1876-1877.

      Consists of typed transcripts of diaries. The first dates on the folder represent the time periods covered by the diary entries, the date in parentheses is the approximate date of the transcript. Arranged chronologically by the dates of the diary entries.

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