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The Review Board Records, J. Walter Thompson Company's New York Office's primary mechanism for controlling the quality of its services, span the years 1947 and 1953-1976 (bulk 1956-1974). Senior-level creative, account, and management personnel composed the Review Board. It provided guidance to account teams, which were assigned to manage advertising for particular clients, and ensured that client campaigns reflected the cumulative wisdom of the Company's most experienced employees. Frequent changes in the Review Board system make a brief description of its operations impossible, but generally, five to eight creative, account, and management personnel comprised a Review Board for each advertising account. Clients' different brands might have a separate Review Board for each product. Individual Review Board members usually had responsibility for a dozen or more accounts. The procedures called for meetings at least once a year and every time account representatives considered a major campaign. The records consist of meeting minutes, correspondence, memoranda, and reports. Clients represented include Lever Brothers, Liggett and Myers, Scott Paper Company, Warner-Lambert, Standard Brands, Ford Motor Company, Chesebrough-Ponds, Eastman Kodak and a number of others.

The Parapsychology Laboratory records span the years 1919-1984, with the exception of an 1893 letter written by Richard Hodgson, Secretary of the American Society for Psychical Research, to William James. Included are personal papers of J. B. Rhine, J. G. Pratt, L. E. Rhine and other Laboratory staff, as well as professional correspondence, research records, legal and financial papers, clippings, and photographs. Over half the collection is represented by correspondence, and about a third of it by research files. Included are editorial files (1942-1959) of Dorothy Pope, Managing Editor of the Journal of Parapsychology, and papers (1957-1963) relating to the tenures of Rhea White and J. G. Pratt as officers of the Parapsychological Association.

The papers of Wilfried Henkel, former managing director (Geschäftsführer) at the J. Walter Thompson Company (JWT), Frankfurt office, span the years 1957 to 1987, with the bulk of the material dating from 1975 to 1984. The collection consists of articles and presentations (typed or offprints) accompanied by charts and graphs, typed and handwritten correspondence, external and internal memoranda, as well as press clippings and other printed material, and documents Henkel's activities during his tenure at the Frankfurt office, where he was considered the "chief ideologist." Throughout his time in Frankfurt, Henkel worked on individual accounts, but more importantly he was one of the early proponents of corporate advertising, especially in the form of corporate identity and corporate communications. In addition, he worked extensively on JWT's corporate strategy, the T-Plan (target plan).