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Founded in 1864, the J. Walter Thompson Company (JWT) was one of the oldest and largest advertising agencies in the United States. It was headquartered in New York. In 2023 the agency was absorbed into marketing and communications firm VML. The collection includes newspaper and magazine print advertisements for companies and consumer products that competed with those of JWT clients. Product categories include airlines; alcoholic and non-alcoholic beverages; bus and cruise lines; cosmetics; food; hair preparations; health products and drugs; household appliances and furnishings; radios and televisions; railroads; shaving preparations and toiletries; and tobacco products. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Collection includes correspondence, bills, approvals and releases, lists of stockholders, estimates, wage cards, legal files (lawsuits, judgments, claims), insurance documents and other printed materials. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The JWT 35mm Microfilm Proofs collection spans the years 1906-1960 and consists primarily of images of print advertisements and proofs taken from proof books and portfolios of domestic and foreign JWT offices. Clients include Ballantine's, B.F. Goodrich, Butterick, Corning, Crowell Publishing, Davey Tree Surgeons, General Cigar, General Motors, Guinness, Horlicks, J.B. Williams, Jergens, Johns-Manville, Nash, Northam Warren, Pennsylvania RR, RCA, Sharp & Dohme, Shell, Standard Brands, Sun Maid, Swift, Sylvania, United Airlines, Ward Baking, and Welch's Grape Juice. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Founded in 1864, the J. Walter Thompson Company (JWT) was one of the oldest and largest advertising agencies in the United States. It was headquartered in New York. In 2023 the agency was absorbed into marketing and communications firm VML. The Domestic Advertisements Collection consists of print advertisements created by U.S. offices of the J. Walter Thompson Company (JWT). The bulk of the collection dates from the 1920s and after, but a few examples are available from as early as 1875. Print advertisements appear in a variety of formats--magazine, newspaper, color, black-and-white, proofs, tearsheets, negative transfers, clippings, along with a limited number of sketches for outdoor advertising installations. Some of the advertisements feature work from notable artists, such as Norman Rockwell, and photographers like Edward Steichen, Irving Penn, and Baron De Meyer. In addition to the actual advertisements, the files dating from the 1910s to 1950s often contain "insertion schedules" that provide the dates and names of the magazines or newspapers in which a given advertisement appeared. In general, proofs for JWT's long-time clients have been saved more systematically than those for accounts that JWT did not hold for a long time. The collection does not include advertisements which have been transferred to microfilm (see the JWT Microfilm Collection). Also, advertisements created for clients that JWT lost prior to the 1940s are less likely to have been saved, although some were microfilmed and are still available in that form. For some JWT clients there are no print advertisements at all in this collection. Among the most extensive files of print advertisements are those for the following JWT clients: Champion Spark Plug, Chesebrough-Ponds, Eastman Kodak (Instamatic, Pocket Instamatic, and Disc cameras, Kodak film), Ford Motor Company (consumer and dealer advertisements), R.T. French, Irving Trust Bank, J. Walter Thompson Company ("house advertisements"), Kraft Foods (including Kraft cheeses, Miracle Whip, Philadelphia Cream Cheese, and Velveeta), Lever Brothers (Lifebuoy, Lux, Close Up, Mrs. Butterworth), Pan American World Airways (passenger jet travel, cargo transportation), Radio Corporation of America (RCA) (RCA Victor recordings, consumer goods, National Broadcasting Company), Reader's Digest, Scott Paper, Seven-Up, Standard Brands (Chase and Sandborn, Fleischmann, Royal, Tenderleaf tea), and Warner-Lambert (primarily Listerine, including advertisements produced by the Lambert and Feasley agency). Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History. The collection is continued by the J. Walter Thompson Company. Domestic advertisements, part 2.

Don Patinkin (1922-1995) was a professor emeritus of economics and former president of Universiṭah ha-ʻIvrit bi-Yerushalayim (Hebrew University). This collection documents his professional life through his correspondence, writings, research, and professional and faculty activities. It forms part of the Economists' Papers Archive.

Ben Rosen is an American graphic designer and visual communications consultant. Rosen worked as a designer for J. Gordon Carr and Associates and the Blaine Thompson Company before founding his own firm, Ben Rosen Associates, in 1952, which specialized in corporate identity programs. Rosen is the author of three books on on graphic design and typography: Type and Typography (1963); The Corporate Search for Visual Identity (1970); and Digital Type Specimens (1991). The Ben Rosen Papers span the years 1936 to 2006, with the bulk of the collection dating from 1945 through 1991, and document Rosen's sixty-year career in graphic design and visual communications consulting. The collection contains materials in a variety of formats, including correspondence, writings, graphic design and printed materials, sketches, presentation boards, photographs, and slides, that document design concepts and programs (corporate logos, letterhead, packaging, industrial design, promotion) Rosen developed, through his firm, Ben Rosen Associates, for clients including American Loose Leaf, CCMI McGraw-Hill, Equitable Life Assurance, Exxon/Esso, Food Fair Stores, IBM, Memorial Sloan-Kettering Cancer Center, North American Reinsurance, Philip Morris, Richardson-Vicks, Russ Berrie, and Tishman Realty and Construction. The collection also includes manuscripts and published editions of Rosen's books on graphic design and typography, and touches on several of Rosen's commmemorative projects, including a President Kennedy memorial, a United Nations 20th Anniversary book, and Rosen's submission to the World Trade Center Memorial design competition.

Steve Roden is an American sound and visual artist, and was the 2014 Barbaralee Diamonstein-Spielvogel Visiting Artist in Residency at the Rubenstein Library. His collection contains prints, video, and sound files created as a result of his residency.

McCann-Erickson, founded in 1930 from the merger of Alfred Erickson's and Harry McCann's agencies, is one of the largest advertising agencies in the United States. It is part of the Interpublic Group. The McCann-Erickson Audiovisual Collection spans the 1980s and 1990s and consists of over 700 videocassette tapes of commercials for domestic, international and global advertising campaigns. Also included are tapes of competitor commercials; interviews with agency and industry leaders and marketing specialists; and presentations. Advertisers include: Apple computer; Bayer; Benson & Hedges; Buick; Calvin Klein; Camel (R.J. Reynolds); Coca-Cola; Del Monte; Exxon; Heineken; Kodak; Levi Strauss; Nestlé; Oxo; and Suntory. The bulk of materials consist of advertisements for campaigns in the United States, but Brazil, Japan and Germany are also heavily represented, as are commercials for Europe-wide campaigns. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

North Carolinians Against Racist and Religious Violence (NCARRV) was an activist group based in Durham, NC from 1983-1997 that worked to document hate crimes and hate groups including white supremacists, assist victims, raise awareness, and influence public policy across the state, and these records document their work. Collection includes founding documents, bylaws, meeting files, board meeting documents, photographs, audiovisual materials, administrative materials, grants and grant applications, incident reports, publications, subject and extensive newspaper clippings on racist violence and white supremacy movements in North Carolina.

Ledger of an unknown merchant in New Bern, N.C. Transactions appear chronologically by account holder, and reflect the sale of general merchandise, such as cloth and clothing, food, rum, seed, pitch, tar, and turpentine. Accounts were settled with either cash or goods. Formerly known as Anonymous ledger C, 1767-1776.

Clare Ellaline Hope Leighton was an English printmaker who immigrated to the United States in 1939. The Clare Leighton Papers date from the mid-twentieth century and include woodblocks, preparatory prints and drawings, engravings, and correspondence related to Leighton's artistic practice.

Rick Lang was a photographer and faculty member at the Creadlé School of Art, Winter Park, Florida. Collection comprises 229 black-and-white photographs documenting the American South, particularly Florida and Louisiana, with an emphasis on roadside advertising and signs, small businesses, and weathered buildings. There are also a few images from New Mexico and Arizona. Print sizes range from 11x14 to 20x24 inches. Accompanying the prints are 104 digital image files and one pdf, over 3000 negatives, and 258 contact sheets. In addition there are print materials chiefly associated with Lang's solo and group exhibits, including three photobooks, and condolences sent upon his passing in 2013. Acquired as part of the Archive of Documentary Arts at Duke University.

Ladyslipper Music is a North Carolina non-profit organization which has been involved in many facets of women's music since 1976. Their mission is to heighten public awareness of the achievements of women artists and musicians, and to expand the scope and availability of musical and literary recordings by women. This collection documents the history, activities, and output of this organization.

Robert L. Lawrence (1919-2004) was an American film and television producer during the second half of the twentieth century. He was primarily based in New York City with offices and studios in Hollywood, Toronto, and Paris. Collection includes correspondence, memos, press releases, newspaper and magazine clippings, legal agreements, financial documents and statements, scripts, production documentation, audiovisual material (audio and film reels, videocassettes), black-and-white and color photographs and slides, and other materials that document Lawrence's career as a producer in the American, Canadian, and international motion picture and television industries. Papers include Lawrence's work on documentaries, newsreels, commercials, animated films, and domestic and international motion films. Included are materials related to Lawrence's direct marketing concept called Cable Catalogue and his foray into the food industry with La Vie Products, Inc., a company created for the manufacture and distribution of sourdough bread and other foodstuff. Collection documents Lawrence's education at the United States Military Academy at West Point and military service in the Fifth Army during World War II, as well as his service to the Directors Guild of America as chair of several committees, West Point Assembly of Graduates, and West Point Society of New York. Companies and individuals represented include RKO Pathé (a division of RKO Pictures), Jerry Fairbanks Productions, National Association of Investment Companies, Marvel, Stan Lee, Jim Henson, and Frederick, I. Ordway. Advertising agencies represented include D'Arcy Advertising Company, Foote, Cone & Belding, Inc, Campbell-Ewald, Young & Rubicam, Batton, Barton, Durstine & Osborn, Inc. Other companies represented include General Electric, RCA Records, General Motors, General Foods Corporation, Colgate-Palmolive-Peat, Noxzema, Revlon, Inc. and Clairol. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Hardware and variety store established in 1898 in Chicopee, Mass. by Michal Pacosa (1870-1935) that continued into the 1980s. Collection consists of sales and merchandising brochures and newsletters sent to Pacosa's business. Brochures represent a variety of products: hardware; household furnishing; paint and adhesives; roofing materials; seed and garden supplies and equipment; sewing materials; tools; and other items. Brochures also feature suggestions for store windows and merchandise displays; point-of-sale promotions; and print advertising media. Companies represented include: Dings & Schuster; Kelloggs & Miller; Masback Hardware; Philadelphia Seed Co.; and Wadsworth, Howland. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Mary Rudge was a peace activist and poet. Collection comprises an unpublished typescript Share the Seed: A Farmworkers Anthology, containing a compilation of voices of the Farmworkers Movement, edited by Mary Rudge, dated 1979. There are at least one hundred items, including narratives and interviews, poems, songs, documents, sketches, and photocopied photographs, focusing on farmworkers in California, as well as elsewhere in the United States. The text features corrections and emendations. Signed by Rudge at the end of her foreword to the volume. Velobound in brown vinyl covers. Several pages missed the binding and are thus laid in. Also laid in are several ephemeral pieces from the farmworkers movement.

Direct marketing and advertising executive based primarily in Chicago, Ill. Jim Kobs papers include: correspondence, mail order catalogs, mailings, print advertisements and advertising designs, research reports, slides and photographs and audiovisual materials (audiocassettes, videocassettes, 16mm film, DVD) that document Kobs' career in direct, database and catalog marketing. Companies and institutions represented include: Amoco, AT&T, Bankers Life, Boys and Girls Clubs of Chicago, DHL, Direct Mail Advertising Association (DMAA), Direct Mail Marketing Association (DMMA), Direct Marketing Association (DMA), Encyclopedia Britannica, Gander Mountain, General Electric, General Mills, Hewlett-Packard, Honeywell, Mayo Clinic, Montgomery Ward, Playboy, Prudential, Scott Paper, Tupperware, U.S. Navy recruiting, Wayside Gardens and Xerox. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Roy Lightner was an advertising and marketing executive, primarily with N.W. Ayer & Son agency, from which he retired in 1980, and with Carden & Cherry Advertising of Nashville, Tenn. The Roy Lightner Collection of Antique Advertisements spans the years 1871-2009 and includes primarily print advertisements clipped from U.S. magazines. Also present are proofs of print advertisements and 16mm reels of television commercials, much of which was produced by the N.W. Ayer & Son agency during Lightner's career there. Advertisements predominantly focus on automobiles, railroads, insurance companies and manufacturers of brand name consumer goods. Over 300 companies are represented in the collection, including AT&T, Buick, Cadillac, Campbell's, Chevrolet, Chrysler, Coca-Cola, Dodge, Du Pont, Kodak, Ford, General Electric, General Mills, General Motors, Lincoln-Mercury, Metropolitan Life, Oldsmobile, Packard, Plymouth, Pontiac, RCA, and Studebaker.Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.