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Joseph Cable Wetherby served as Associate Professor of English at Duke University from 1947-1976. The papers consist of correspondence, printed matter, speeches, clippings, minutes, memoranda, teaching aids and other teaching materials, student papers, photographs, research notes, and writings. Major subjects include the teaching of English to international students at Duke, broadcasting and the development of the WDBS radio station at Duke University, and the Duke University Debate Team, which Wetherby coached for over 20 years. English.

McCann-Erickson, founded in 1930 from the merger of Alfred Erickson's and Harry McCann's agencies, is one of the largest advertising agencies in the United States. It is part of the Interpublic Group. The McCann-Erickson Audiovisual Collection spans the 1980s and 1990s and consists of over 700 videocassette tapes of commercials for domestic, international and global advertising campaigns. Also included are tapes of competitor commercials; interviews with agency and industry leaders and marketing specialists; and presentations. Advertisers include: Apple computer; Bayer; Benson & Hedges; Buick; Calvin Klein; Camel (R.J. Reynolds); Coca-Cola; Del Monte; Exxon; Heineken; Kodak; Levi Strauss; Nestlé; Oxo; and Suntory. The bulk of materials consist of advertisements for campaigns in the United States, but Brazil, Japan and Germany are also heavily represented, as are commercials for Europe-wide campaigns. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The JWT Account Files is an artificially-created collection of information about client accounts held by the JWT and provides information about JWT's management of its advertising campaigns. Additionally, the files document deliberations about such topics as media selection; markets and marketing; and target audience for individual advertising campaigns. The bulk of the materials, especially the older records, document clients managed by JWT's New York Office, but the work of other offices is also represented, including: Atlanta Office (Marine Corps); Chicago Office (Oscar Mayer, Kraft); Detroit Office (Ford); and San Francisco Office (Sprint). The collection includes account histories; research reports; memoranda; correspondence; printed material; clippings; brochures and pamphlets; product labels and packaging designs; original artwork and advertising proofs; slides; photographs; audiocassettes and videocassettes. Clients represented include Eastman Kodak; Ford; Ford Dealer Association; R.T. French; General Cigar; Hamm's beer; Handy Andy; International Banana Association; IBM; Kellogg; Kraft; Quaker Oats; U.S. Marine Corps; US Sprint; Warner Lambert; White Castle; and the 1964 World's Fair. More limited materials are available for other significant JWT clients, including: Burger King; Champion Spark Plug; Domino's Pizza; Lever Brothers; Northern Telecom; Oscar Mayer; Rolex; Standard Brands; and Scott Paper. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Eve Kosofsky Sedgwick (1950-2009) was a literary critic, teacher, artist, and poet. She is best remembered as one of the founders of the field of queer theory. Her work on sexuality influences our continuted understanding of contemporary culture. This collection contains materials that document her scholarly career, her visual art, and her personal life. It includes drafts and copies of her published and unpublished works, her correspondence, research files, and teaching materials, as well as her visual artwork, and some documentation of her personal life, particularly her experience living with breast cancer. Acquired as part of the Sallie Bingham Center for Women's History and Culture.

Advertising executive at Doyle Dane Bernbach and Paula Green Advertising, based in New York. Collection includes correspondence, photographs, slides, audiovisual materials in multiple formats (VHS and Umatic videocassettes; audio cassettes; phono records; optical discs, audio and video tape reels, 16mm film), market research reports and financial reports, print advertisements, storyboards, musical scores, cookbooks and other printed materials. Companies represented in the collection include American Cancer Society, Burlington Industries, CBS radio, Chemstrand, Doyle Dane Bernbach, General Foods, Goya Foods, Hathaway shirts, Heinz, International Ladies' Garment Workers' Union, Green Dolmatch, L.C. Gumbinner, New York Times, Paula Green Advertising, Quaker Oats, Seventeen Magazine, Sterling National Bank, Subaru, and the U.S. Public Health Service. Materials cover commercial products and advocacy campaigns for breast cancer awareness, self-examination and prevention, tobacco use and antismoking programs. Most materials are in English; however some items exist in French, Italian, Japanese and Spanish. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Photographers of Asheville, NC. Photographs (chiefly cabinet cards produced by Lindsey and Brown) of street scenes, landscapes, and tourist attractions in late 19th-century western N.C. Descriptive text is printed on the reverse side of many of the photographs. Most photographs were taken in the vicinity of the Swannanoa, Hot Springs, the French Broad River, Round Knob, Hickory Nut Gap, Buck Forest, Highlands, and Asheville. Contains photographs of the Battery Park Hotel, Chimney Rock, Hooker's Mill, McElroy Tunnel, Devil's Pulpit, Paint Rock, the Seven Sisters, the Swannanoa tunnel stockade, the Murphy Division, Devil's Slip Gap, the Western North Carolina Railroad and U.S. Mail boys. Includes several images of African Americans in western N.C. Collection also includes 4 photographs produced by Brown alone and 3 stereoscopic views produced by Nat W. Taylor.

Mary Duke Biddle Trent Semans (1920-2012) was the only daughter of Mary Duke and Anthony J. Drexel Biddle Jr. This collection documents her childhood in New York, NY, enrollment at Duke University, and marriages to Josiah C. Trent and James H. Semans. She continued her family's legacy of philanthropy, with a focus on the arts, education, and rehabilitation, and became civically and politically active beginning in the 1950s, espeically in Durham and NC.

Consumer Reports is a product testing and consumer advocacy nonprofit organization based in Yonkers, N.Y., founded in 1936. Colston E. Warne was an economist and consumer advocate who served as the first President of Consumers Union from its formation in 1936 until his retirement in 1980. The Consumer Reports Colston E. Warne papers include correspondence, clippings, photographs, scrapbooks, manuscripts and texts of articles and speeches, reports and other printed materials. Correspondents include Arthur Kallet, Dexter Masters, E. Scott Maynes, Edward Reich, James Mendenhall, James Morgan, Jean Whitehall, Leland Gordon, Morris Kaplan, Persia Campbell, Rhoda Karpatkin, Ruby Turner Morris, Walker Sandbach and William Pabst. Institutions represented include the American Council on Consumer Interests, Amherst College, Consumer Federation of America, Cooperative Distributors, Council of Economic Advisors, International Organization of Consumers' Unions (later Consumers International), League for Industrial Democracy, National Consumer Energy Advisory Committee, National Consumers League, National Recovery Administration and the University of Pittsburgh. Topics addressed include academic and intellectual freedom, communism and subversion, consumer and worker education, economics, labor and war-time advertising. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

McCann Erickson Worldwide is an American advertising agency founded in 1930, now part of the Interpublic Group of Companies. It is headquartered in New York. The collection consists of reference files by topic. The files include research reports, periodicals, maps, clippings, brochures and other printed materials. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Consumer Reports is a product testing and consumer advocacy nonprofit organization based in Yonkers, N.Y., founded in 1936. The oral history project was organized by Sybil Shainwald and the staff of the Center for the Study of Consumer Movements (CSCM) to capture reminiscences of senior Consumers Union staff and others active in the consumer movement. The collection includes articles and clippings; audiocassettes; biographical sketches, lectures, speeches, and other background information; correspondence and memoranda; prject procedures and guidelines; prospective interviewee and contact lists; transcripts of recordings; workflow and legal release forms and other materials that document the establishment and operation of the oral history project. Interviewees include A.J Isserman; Arthur Kallet; Colston E. Warne; Edward Brecher; Edward Reich; Esther Peterson; Florence Mason; Henry Harap; Irving Michelson; Leland Gordon; Monte Florman; Paul Kern; Sidney Shainwald; Sybil Shainwald; and William L. Nunn. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Twentieth-century secret fraternal group held to confine its membership to American-born white Protestant Christians. Collection includes a broad range of Ku Klux Klan pamphlets, flyers, and other ephemera regarding Klan membership, Anglo-American values, protests against African Americans, Communists, or non-Protestant people, and promotional Klan events. Early material highlights activities of the Women of the Klan in Pennsylvania during the 1920s, including their charity work and fundraising for the Klan Haven, an orphanage. This material also includes large panoramic photographs of 1920s Klan reunions. Later materials from the 1960s are largely from the Southeast and mid-Atlantic States, and include literature, flyers, and handouts on Klan history, segregation, school integration, Communism, Catholicism, and Judaism.

Barbaralee Diamonstein-Spielvogel is an advocate for the arts, interviewer, documentarian, teacher, political organizer, and resident of New York City. Her collection comprises research files, correspondence, printed materials such as articles and clippings, photographs, scrapbooks, artifacts, and artwork, all deriving from Barbaralee Diamonstein-Spielvogel's books, educational programming, interviews, public art installations, and exhibits centering on the arts and architecture and historic preservation in the United States. The materials highlight her work with many arts and political organizations and appointments to committees such as the Commission for Cultural Affairs, the New York State Council on the Arts, and the New York Landmarks Preservation Commission. Also includes materials from her work as columnist and author for publications like Ms. Magazine, Harper's Bazaar, and Saturday Review, and as television producer for CBS and A and E. Topics include: art and architecture in the 20th century; artists' biographies and interviews; gender and society; historic preservation from the 1960s to the present; the history of New York City, particularly through art, architecture, and public space; media and society; social conditions in Slovakia during her husband's ambassadorship there; U.S. politics and public policy; arts programs affiliated with the White House; women and the arts; women's rights; and many others.

Reverend Dr. J. Alfred Smith, Sr. is a Black minister who served as Senior Pastor at Allen Temple Baptist Church in Oakland, CA for several decades. He also taught for many years at the American Baptist Seminary of the West (now Berkeley School of Theology). This collection contains recorded and written sermons, teaching materials, event files, and other papers that document Smith's pastoral and teaching career. Materials in the collection document Smith's work to bridge denominational, ethnic, racial, and socioeconomic divides in California and throughout the United States. Acquired as part of the John Hope Franklin Research Center for African and African American History and Culture.

John O'Toole (1929-1995) was an American advertising executive who served as Chairman of Foote, Cone & Belding, Inc. (FCB) from 1981-1985. He also served as President of the American Association of Advertising Agencies (AAAA) from 1988-1995. The John O'Toole Papers cover the years 1954-1990, with the bulk of materials dating from the 1980s, roughly the period when O'Toole served as Chairman of Foote, Cone & Belding (FCB), and as an executive with the American Association of Advertising Agencies (AAAA). The collection primarily consists of correspondence; speeches; research reports; business presentations; and slides related to FCB management and advertising activities. The collection also includes several proofs; clippings; and a film of television advertisements for Merrill Lynch. Advertisers represented in the collection include British Airways; Clairol; Colgate-Palmolive; Frito-Lay; Gillette; Heinz; Jockey; Pepsi; Sunkist; and Volkswagen. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Collection combines the public relations, publicity and promotional efforts of a number of JWT entities, including the Public Relations Department, Public Relations Division, Corporate Communications, Publicity Department, Personality Department and others. Collection includes news and press releases, clippings, photographs, scripts, directories, advertising proofs, print advertisements and other printed materials. Activities represented include baking and other contests, merchandising, nutritional campaigns, syndicated television programming, and youth outreach programs. Companies and institutions represented include 4-H clubs, American Gas Association, Bristol Myers, Burger King, Clairol, Ford, Kodak, Kraft, National Shoe Institute, Planters Peanuts, Radio City Music Hall, Reader's Digest, Royal Baking Powder, Scott Paper, Standard Brands, U.S. Brewer's Association and Warner-Lambert. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The Chicago Office opened in 1891. The Information Center served as a corporate research library and reference center for the agency.

Edwin L. and Terry A. Murray, brothers residing in Durham, North Carolina, have been collectors of comic books and other pulp culture for forty years. Collection includes role-playing game boxed sets, miniatures, card sets, role-play game magazines and literature, campaign guides, modules, and rule books.

The Wells Rich Greene, Inc. (WRG) advertising agency was founded in 1966 by Mary Wells, Richard Rich, and Stewart Greene, who were associates at Jack Tinker and Partners agency. Until its demise in 1998, WRG was ranked as one of the top 15 advertising agencies in the United States. The Wells Rich Greene, Inc. (WRG) Records contain primarily print advertisements and broadcast commercials and advertising spots for clients of WRG. Materials span 1966-1998 and include magazine and newspaper advertisements, proof sheets, audiocassettes, videocassettes, analog and digital audio tape. Corporate documentation includes press releases, clipping files, and staff photographs and slides. Clients represented in the collection include: American Motors; Bristol-Myers (Boost, Clairol, Herbal Essence, Vagistat); Cadbury (Canada Dry, Schweppes); Continental Airlines; Ford; IBM; ITT (Technology Institute, Sheraton); Liberty Mutual; MCI; Miles Laboratories (Alka-Seltzer); New York Department of Commerce; Pan Am; Philip Morris (Benson & Hedges, Player, Dunhill); Procter & Gamble (Gain, Oil of Olay, Pringles, Folder's, Sure); Ralston Purina (Chex, Dog Chow, Tender Vittles); Seagram; TWA; and Warnaco (Warner's lingerie). Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the largest and oldest enduring advertising companies in the United States. The J. Walter Thompson Company (JWT) New Business Records span the years 1924-2006, with the bulk of materials spanning 1980-1989. The collection combines the records of the New Business Departments of JWT's major U.S. offices: New York, Chicago, Detroit, Atlanta, and San Francisco, and includes presentations, memoranda, case histories, market research, and profiles of companies, industries, market segments, products and product categories. Topics addressed include the youth market, financial services marketing, food and grocery marketing, feminine hygiene and other personal products, and product branding. The collection includes photographs, audiocassettes, videocassettes, DVDs. Over 300 companies are represented in the collection, including Alitalia, Baskin-Robbins, Bell Atlantic, Circuit City, Eastern Airlines, Eyelab, Frito-Lay, Goodyear, Häagen-Dazs, HBO, Hyatt Hotels, IBM, Johnson & Johnson, Kodak, Kraft, Miller Beer, Morgan Stanley, Nabisco, Nestlé, Prudential, Schering-Plough, and the U.S. Navy. Many of the companies represented in the collection subsequently became clients of JWT, so there is some correlation between this collection and the JWT Account Files collection. Acquired as part of the John W. Hartman Center for Sales, Advertising, & Marketing History.

The J. Walter Thompson Company (JWT), founded in 1864, is one of the largest and oldest enduring advertising agencies in the United States. The Diamond Information Center (DIC) operates as the public relations division of the diamond marketing group at J. Walter Thompson on behalf of De Beers Consolidated Mines, Ltd. The Diamond Information Center Vertical File spans the years from the 1930s to the 1980s and is chiefly an informational file of printed materials. The file was originally created when the N.W. Ayers advertising agency handled the De Beers account. The vertical file was transferred to JWT along with the account. JWT currently handles the advertising for De Beers diamonds. The file is organized into numbered, topical sections that cover a broad range of subjects relating to diamonds, the diamond industry, and the fashion design industry. Topics include: famous diamonds; the annual Diamonds International Awards; diamonds, diamond mining and trade in Africa (especially Angola and South Africa), Brazil, India, Russia and the United States; the analysis, classification, grading and cutting of gem-quality and industrial diamonds; public and private collectors, collections and exhibitions of diamonds, gems, precious stones and jewelry, including the crown jewels of European (particularly Great Britain), Russian and Indian monarchies; the history, advertising and marketing of diamonds, gems, precious stones and jewelry; the manufacture and mechanical properties of artificial diamonds and other precious stones; and the history, cultural and social aspects of the clothing and fashion design industry, with folders on individual designers, merchandisers, and fashion shows.