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Contains reports, memoranda, case studies, clippings, and financial papers, chiefly redating to specific J. Walter Thompson Company accounts. Case studies can be found either undo the Case studies subsection or within the folder for the particular account, e.g. Scott Paper Company. The amount of material about specific accounts vary. For some, specific information about prizes, contests, and packaging used to promote specific products is included. Testimonial advertising developed to recruit well-known persons to endorse products and volunteer groups, who employed the J. Walter Thompson Company to promote their causes or concerns, are also represented.

Detailed accounts of naval surgeon John Simpson's voyages (the one exception being Simpson's copy of Sir John Richardson's Arctic Searching Expedition). Formats include small bound manuscript journals, volumes with inserted sketches and other manuscript items, folios, and manuscript proofs. Simpson's experiences on the HMS Plover and the emigration transport Superior are given particularly detailed treatments. Arranged in chronological order.

Smallest series includes photocopies of original incorporation papers, by-laws, a history of the NCCLU written by Daniel Pollitt and George Scheer in 1970, and other documents relating to the organization's earliest years of formation, when it was known as the NCCLU. Filed in the front of the folder is a list of Executive Directors with term years, and other key individuals in the organization. Additional early records from the 1960s and 1970s can be found in the other main series.

Arranged in the following groupings: chronological subseries by decade relating to Executive Directors in office during that period, beginning with the 1970s; followed by the Board of Trustees Subseries ; and last, the Publicity and Media Subseries . The original chronological groupings, some arranged internally in alphabetical order, were maintained by Executive Office staff and chiefly consisted of administrative files, correspondence files, requests for legal assistance (including rejections), and subject folders used for personal research and development, or in direct support of accepted cases. The presence of case files is explained partly by the fact that for some time the Executive Director functioned simultaneously as the Legal Director; later on, these two positions were again separate administrative functions, after which most of the case files were maintained by the Office of Legal Counsel, or the Legal Program, as it became known. See also the Legal Program Series for related case files.