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David M. Rubenstein Rare Book & Manuscript Library

Gene Federico papers, 1918-2003 and undated bulk 1951-1991

20.5 Linear Feet 3800 Items

The Gene Federico Papers span the years 1918-2003, with the bulk of the collection dating 1951-1991. The collection documents Federico's sixty years as a pioneering leader in advertising and graphic design, and contains materials from a variety of formats, including correspondence, writings, advertisements proofs and clippings, graphic design and printed materials, posters, sketches/sketchbooks, photographs, negatives, and videotapes. In addition to limited personal and biographical material, the collection primarily documents Federico's creative output as a graphic designer, art director, and advertising executive at agencies including Grey Advertising, Doyle Dane Bernbach, Douglas D. Simon, Benton & Bowles, Warwick & Legler, and as a principal at Lord Geller Federico Einstein; the collection has limited material relating to the specific agencies for which he worked. The collection also documents Federico's extensive freelance and exhibition work throughout his career (most notably the "Love of Apples" and "24-Page Book" designs), in addition to his later consulting work for Brouillard Communications. Client advertisements and graphic design materials compose the majority of the collection. Significant clients represented include: Christian Dior; Elektra Records; Elizabeth Arden; Goldman Sachs; IBM; L'Aiglon Apparel; Lady Pepperell; Napier; The New Yorker; and Woman's Day. Though an art director throughout most of his career, Federico contributed significantly to the graphic design and typographical components of advertising. Through clear and innovative integration of design and typographical components, Federico pioneered the use of visual puns in advertisements, and emphasized clarity of message over design complexity. The collection will be of particular value to researchers interested in developments in print advertising and typographical design since World War II. The collection is organized into six series which focus on Federico's contributions to advertising and graphic design: Professional Files, Personal Files, Graphic Design, Advertising Campaigns, Photographs and Negatives, and Videocassettes.

3 results in this collection
David M. Rubenstein Rare Book & Manuscript Library

Leroy T. Walker Africa News Service Archive, 1952-1998 and undated

606.6 Linear Feet 439,500 Items

The LeRoy T. Walker Africa News Service Archive is an extensive resource file assembled by Africa News Service (ANS) over the course of two decades in support of its news gathering efforts about Africa-related issues and U. S. foreign policy towards Africa. The collection spans the years from approximately 1960 to 1995, with the bulk of the materials dating from 1978 through 1994. Newspaper clippings, magazine articles, press releases, newsletters, brochures, and reports comprise the collection. Much of the material is gathered from mainstream media sources and government documentation in the United States, Europe, Africa, and other parts of the world. In addition, the collection includes significant resources from alternative, minority, and special interest presses world-wide that may be difficult to locate elsewhere. The archive contains scarce and difficult-to-locate materials such as numerous publications produced by non-governmental organizations and grass-roots/community groups that are/were involved in efforts related to independence movements, economic development, and human rights issues in Africa.

1 result in this collection
David M. Rubenstein Rare Book & Manuscript Library

John Hope Franklin papers, 1891-2010, bulk 1950-2010

306 Linear Feet (244 boxes and 1 oversize film can) 428 Megabytes (Approximately 318 files and associated disk images.)
John Hope Franklin was an African American historian specializing in Southern and African American history. The papers document his entire career as well as his personal life and political interests: his prolific writings on African American and Southern history; his role as a mentor and colleague, including his time as professor at Duke University; his role in associations such as Phi Beta Kappa, the American Historical Association, the Association for the Study of African American Life and History, and others; his participation in the civil rights movement, including his work with the NAACP Legal and Educational Defense Fund, the U.S. Commission on Civil Rights, and Justice Thurgood Marshall; and his engagement with numerous civic, community, and educational organizations such as the Board of Foreign Scholarships and Fisk University's Board of Trustees. There is also a significant amount of material from Franklin's work on President Clinton's Advisory Board for the President's Initiative on Race in 1997 and 1998. Items in the collection include files of correspondence in original order; research sources and notes; writings by and about Franklin; materials relating to family history; papers and diaries of other family members, including his father, and wife, Aurelia; printed material; event folders; many informal and publicity photographs; video and sound recordings; and awards and other memorabilia.
1 result in this collection
David M. Rubenstein Rare Book & Manuscript Library

Mobius Advertising Awards collection, 1970s-2002 and undated, bulk 1984-2002

1328 Linear Feet 19,024 Items

Collection consists primarily of television commercials, although it includes some radio commercials, which were entered for Mobius awards presented in 1971-1999. Most of the collection is divided into two main series, North America and International. Commercials are judged by product type/category as well as budget size. Also included are brochures and press releases which describe the award process ca. 1970s-1990s (98-156 box 68). There are compilation tapes documenting the award-winning entries for 1990-1997 (98-156 box 69). (Accessions 1997-0101: 12,237 items, 850.5 linear feet, dated 1984-1991, undated; 1998-0156: 1500 items, 105 linear feet, dated 1971-1997; 1999-0152: 1200 items, 112.5 linear feet, dated 1997-1998). An encoded container list has not been created for these additions. Please consult the paper finding aids located in the repository.

3 results in this collection
David M. Rubenstein Rare Book & Manuscript Library

Nicole DiBona Peterson Collection of Advertising Cookbooks, 1851-2005

127.25 Linear Feet
Joseph DiBona is a cookbook collector and Associate Professor Emeritus in the Program in Education at Duke University. The collection is named in honor of his daughter Nicole DiBona Peterson. Collection spans the years 1851-2005 and includes cookbooks, hang tags, inserts, recipe cards and guides, operating instructions, owner's manuals and other promotional materials that address cooking and kitchen arts. Materials include recipes, guides, and information that educate consumers and promote the use of a variety of foods (meat; fish and poultry; dairy; soups; fruits and vegetables; beverages); condiments and spices (sauces, bouillon and broths, chocolate and cocoa, baking soda and baking powder); canning jars; small appliances (cookware, blenders, mixers, microwave ovens); and large appliances (stoves and refrigerators). Collection materials frequently promote the use of a particular brand or product, and they occasionally promote institutions or trade organizations. Acquired as part of the John W. Hartman Center for Sales, Advertising and Marketing History.
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David M. Rubenstein Rare Book & Manuscript Library

The Memory Project Oral History collection | 民间记忆计划口述史, 2009-2016

3799 Gigabytes
The Memory Project Oral History collection comprises digital video recordings and written supporting documentation of interviews spanning 2009 to 2016. The interviews were conducted by filmmakers associated with the Work Station, a film studio run by Wu Wenguang in Caochangdi, Beijing, China. Memory Project interviews were conducted with Chinese people about mid-20th century rural life, primarily experiences during the Great Famine (1958-1961), but also the Land Reform and Collectivization (1949-1953), the Great Leap Forward (1958-1960), the Four Cleanups Movement (1964), and the Cultural Revolution (1966-1976). Wu's studio in suburban Beijing, known as the Work Station, is the home for this project. More than 150 young filmmakers have joined the project, and since 2010 they have visited 246 villages in 20 provinces and interviewed more than 1,100 elderly villagers. These filmmakers, many of whom returned to their families' rural hometowns, developed new intergenerational relationships with elderly relatives. During the process of interviewing the villagers, they reconciled the official history taught in schools with each family's experiences.
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Fang Xuekun | 方学坤, 2016

The village cadres bragged about production and sold all harvest including grain seeds to the state. In 1959 many people were sick because of starvation.

Fang Xuekun said that the People's Commue was a total failure. The Great Leap Forward movement gave only empty promises. The village cadres bragged about production and sold all harvest including grain seeds to the state. In 1959 many people were sick because of starvation. Their belly was so bloated and big. He almost died. People had to mix kaolin clay with little grain to eat in order to survive.

  1. Hubei province | 湖北省, 2012-2016
  2. Zengpu Village | 马桥镇曾铺村黄举窝, 2016

Huang Yujiao | 黄玉娇, 2011

Huang says that they sprinkled seeds instead of planting them. Following orders from higher authorities, they put many seeds within the same field and the crops could not live.

Huang Yujiao (b.1935) is a resident of Zhaixia Village, Pengzhai Town, Heping County, Heyuan City, Guangdong Province. When Huang was seven years old, she became a child bride. After the liberation, she got divorced after being abused. She was then married to Ye Hengqin. Huang says that they sprinkled seeds instead of planting them. Following orders from higher authorities, they put many seeds within the same field and the crops could not live. During the Famine, people ate many kinds of famine foods. Someone ate twelve jin of zucchinis and got bloated to death. Someone died after eating too many bamboo shoots.

  1. Guangdong Province | 广东省, 2011-2014
  2. Zhaixia Village | 河源市和平县彭寨镇寨下村, 2011-2012

Liu Yuzhen | 刘玉珍, 2010

In this interview, Liu recalls how her in-laws died of starvation and how some villagers were forced to stand for eating grass seeds when running the people's commune canteen.

Liu Yuzhen (b. 1919) is a resident of Wangjiayan Village, Baiyun Town, Shimen County, Hunan Province. In this interview, Liu recalls how her in-laws died of starvation and how some villagers were forced to stand for eating grass seeds when running the people's commune canteen.

  1. Hunan province | 湖南省, 2009-2016
  2. Wangjiayan Village | 常德市石门县白云乡王家堰村, 2010-2011
David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. San Francisco Office records, 1948-1999 and undated

5.8 Linear Feet 1800 Items
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The JWT San Francisco office was opened in 1923. The JWT San Francisco Office Records span the years 1959-1999, and includes advertising proofs, commercial artwork, print schedules, marketing plans, manuals, company history materials, correspondence, Creative Library catalogs and audiovisual materials (audio cassettes, VHS video cassettes and videotapes). Also included are the papers of Harry A. Lee, a JWT executive involved in the development of JWT's Pacific Rim business during the 1960s. Companies represented in the collection include California Raisin Advisory Board, Dean Witter, Ferry-Morse Seed Company, Labatt's, Morris Plan, and Schlage. JWT offices touched on in the collection include New York, Manila (Philippines) and Tokyo (Japan). Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
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J. Walter Thompson Company. San Francisco Office records, 1948-1999 and undated 5.8 Linear Feet 1800 Items

Companies represented in the collection include California Raisin Advisory Board, Dean Witter, Ferry-Morse Seed Company, Labatt's, Morris Plan, and Schlage.

Ferry-Morse Seed Company

Ferry-Morse Seed Company
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The JWT San Francisco office was opened in 1923. The JWT San Francisco Office Records span the years 1959-1999, and includes advertising proofs, commercial artwork, print schedules, marketing plans, manuals, company history materials, correspondence, Creative Library catalogs and audiovisual materials (audio cassettes, VHS video cassettes and videotapes). Also included are the papers of Harry A. Lee, a JWT executive involved in the development of JWT's Pacific Rim business during the 1960s. Companies represented in the collection include California Raisin Advisory Board, Dean Witter, Ferry-Morse Seed Company, Labatt's, Morris Plan, and Schlage. JWT offices touched on in the collection include New York, Manila (Philippines) and Tokyo (Japan). Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. Domestic advertisements, part 1, 1875-2001 and undated, bulk 1920s-1990s

362.0 Linear Feet
Founded in 1864, the J. Walter Thompson Company (JWT) was one of the oldest and largest advertising agencies in the United States. It was headquartered in New York. In 2023 the agency was absorbed into marketing and communications firm VML. The domestic advertisements collection consists of print advertisements created by the U.S. offices of the J. Walter Thompson Company (JWT), in a variety of formats: magazine, newspaper, color, black-and-white, proofs, tearsheets, negative transfers, clippings, and small number of sketches for outdoor advertising installations. Some advertisements are accompanied by insertion schedules that provide the dates and names of the magazines or newspapers in which the advertisement appeared. Advertisements sometimes feature work from artists including Charles Schulz and Norman Rockwell, and photographers like Edward Steichen, Irving Penn, and Baron De Meyer. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
2 results in this collection
David M. Rubenstein Rare Book & Manuscript Library

J. Walter Thompson Company. New business records, 1924-2014

96.0 Linear Feet
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the largest and oldest enduring advertising companies in the United States. The J. Walter Thompson Company (JWT) New Business Records span the years 1924-2006, with the bulk of materials spanning 1980-1989. The collection combines the records of the New Business Departments of JWT's major U.S. offices: New York, Chicago, Detroit, Atlanta, and San Francisco, and includes presentations, memoranda, case histories, market research, and profiles of companies, industries, market segments, products and product categories. Topics addressed include the youth market, financial services marketing, food and grocery marketing, feminine hygiene and other personal products, and product branding. The collection includes photographs, audiocassettes, videocassettes, DVDs. Over 300 companies are represented in the collection, including Alitalia, Baskin-Robbins, Bell Atlantic, Circuit City, Eastern Airlines, Eyelab, Frito-Lay, Goodyear, Häagen-Dazs, HBO, Hyatt Hotels, IBM, Johnson & Johnson, Kodak, Kraft, Miller Beer, Morgan Stanley, Nabisco, Nestlé, Prudential, Schering-Plough, and the U.S. Navy. Many of the companies represented in the collection subsequently became clients of JWT, so there is some correlation between this collection and the JWT Account Files collection. Acquired as part of the John W. Hartman Center for Sales, Advertising, & Marketing History.
2 results in this collection
David M. Rubenstein Rare Book & Manuscript Library

Olive Pierce photographs, 1960-2014

26.5 Linear Feet (13 boxes; 1 oversize folder)
Olive Pierce (1925-2016) was a documentary photographer based in Massachusetts and Maine. The collection comprises several hundred black-and-white photographic prints taken by Pierce over her long career. The earliest images (1960s) feature landscapes and individuals in Maine, a subject Pierce returned to throughout her life. Other subjects include: political protests in Cambridge, Massachusetts and life in the Jefferson Park neighborhood in Cambridge during the 1970s; high school students in Cambridge (1980s); the lives of Iraqi children in war zones in 1999 and 2003, and protests in the U.S. against that war. Also included are print publications featuring Pierce's photographs; publicity for exhibits and lectures; Pierce's 1987 guide to teaching photography; a video on DVD and audio lecture about her work; some correspondence; unpublished book mock-ups and a memoir/diary; a self-published illustrated partial memoir (2014); approximately 2557 film negatives; and about 40 slides featuring images of her early life and family. Acquired by the Archive of Documentary Arts at Duke University.
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