The papers of Peter Gilow, former advertising executive of the J. Walter Thompson Company, span the years 1960 to 1978, with the bulk of the material dating from 1962 to 1977. The papers document the development of the J. Walter Thompson Company's Frankfurt Office (J. Walter Thompson GmbH). Specifically covered are the developments in and transformation of German advertising since the end of World War II in television, radio, and print, the emergence of a European Market, attempts to coordinate efforts among all JWT European offices, and the establishment of public service advertising and organizations that represent advertising agencies in Germany. The papers consist of correspondence, telexes, memoranda, notes, reports, charts, scripts, clippings, and printed materials. Clients of the company represented in the collection include Brinkmann, Burger King, DeBeers, Dunlop, Findus, Ford, Intercontinental Hotels Corp., Kraft, Kellogg, Lever-Sunlicht, Maggi, Nestle, Pan American Airways, Warner-Lambert, and others. Correspondents include clients and executives from other JWT offices such as David Campbell-Harris, Constance B. Ivie, Don Johnston, Denis Lanigan, Jens von Leutzendorff, René Müller, Dan Seymour, Alex Späth, Thomas Sutton, Neil Walker, and Edward G. Wilson. Other correspondents are affiliated with Benton and Bowles, Franz Burda, Deltakos Division, GWA, Harbridge House Europe, Hax-Arbeitskreis, Heumann Werbegesellschaft, Managers' Meeting, Marketing Club, and Young and Rubicam. Approximately half of the collection is in English and the remainder is in German. The German language predominates in the Correspondence Series, the Organizations Series, the Memoranda Series, and the Account Poll Series; however, the English language predominates in the Other JWT Offices Series, the Meetings Series, the Annual Management Series, and the Manager's Monthly Assessment Series.