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Advertising agency house organs and other publications, 1926-2001

2.0 Linear Feet
Abstract Or Scope
Collection consists of newsletters and other publications produced by advertising agencies and other organizations. Many of the newsletters were intended for internal communications with agency staff and affiliates, although others were aimed at outside distributions. Agencies represented include BBDO, Ben & Jerry's, Dancer Fitzgerald Sample, Doyle Dane Bernbach, Dentsu, Ernest Dichter, Grey, Isidore and Paulson, Levi Strauss, Marsteller, Ogilvy & Mather, and Young Electric Sign. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

C&U Poster Advertising Company Records, 1896-2004 and undated, 1896-2004 and undated

72.0 Linear Feet
Abstract Or Scope
Outdoor advertising company founded in 1912 in the Champaign-Urbana, Illinois environs.

Roberson family papers, 1917-1977

3 Linear Feet 2250 Items
Abstract Or Scope
Cecil F. and Marie Roberson were Southern Baptist missionaries in Nigeria between the 1950s and 1970s. Collection consists largely of historical essays and archives written and collected by Cecil Roberson to document the history of Baptists in Nigeria. Roberson's own writings are complemented by photocopies and reproductions of the Thomas Jefferson Bowen and Lurana Henrietta Davis Bowen Papers, as well as a series of correspondence written to and from Louis M. Duval between 1917 and 1934. This collection is part of the Nigerian Southern Baptist Missionary Collection held at the Rubenstein Library.

Picture File, 1700s-1980s, bulk 1814-1950

50 Linear Feet
Abstract Or Scope
The Picture File was created and maintained beginning in the 1950s by the Duke University Manuscript Department staff and its institutional successors as a vertical file of pictorial works separated from manuscript collections as well as acquired individually. The collection is large and diverse, with images dating from the 18th through the 20th centuries. Engravings feature prominently, with photographs a close second. The predominant genre is portraits of political and military leaders, authors, artists, physicians, scientists, and others. Members of the Duke family and others from Durham, N.C. are also present. In the Socialist Party Series there are numerous images of leader Eugene Debs. Topics range widely, with a focus on American history, including the Revolutionary and Civil Wars; history and culture of the southern U.S.; and U.S. and European politics. A significant number of individuals in the People Series are African Americans, ranging from individual studio portraits to groups of individuals and racist caricatures and cartoons; a smaller number are of Native Americans.
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J. Walter Thompson Company. Iconographic collection, 1848-2005 and undated

90 Linear Feet 30,000 Items
Abstract Or Scope
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The Iconographic Collection spans the years 1848-2005 with the bulk of materials dating between 1940 and 1985, and includes black-and-white and color photographs, negatives, slides, contact sheets, photograph albums, and microfiche. It is an artificial collection created to document the facilities, key events, advertising highlights and corporate culture of the J. Walter Thompson Company (JWT). Domestic and international offices are included, with the New York, Chicago and London offices being the most heavily represented. Key executives include James Walter Thompson, Stanley and Helen Landsdowne Resor, Don Johnston, Dan Seymour, Norm Strouse, and E.G. Wilson. Client advertising includes Ford, Kodak, Chesebrough-Pond's, Lever Brothers (Unilever), and Warner-Lambert. Notable photographers whose work appears in the collection include Fabian Bachrach, Ralph Bartholomew, Cecil Beaton, Louise Dahl-Wolfe, Philippe Halsman, Horst P. Horst, George Hurrell, Yousuf Karsh, Baron Adolf de Meyer, Bill Ray, Jean Raeburn, Edward Steichen, Thomas Veres, Brett Weston and Dorothy Wilding. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

J. Walter Thompson Company. Information Center Vertical Files, 1916-1999

79 Linear Feet 56,000 Items
Abstract Or Scope
Established in 1864, the J. Walter Thompson Company is one of the oldest and largest enduring advertising agencies in the United States. The Information Center served as a corporate research library and reference center for the agency. Collection spans the years 1916-1999 and consists of subject files containing clippings, published articles, internal documentation, memoranda, research reports and other materials. The bulk of materials originated at the Chicago Office; the Justin White Files arrived from the New York Office. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
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J. Walter Thompson Company. Burt Manning papers, 1930-1999

80 Linear Feet 0.04 Gigabytes (31 computer disks)
Abstract Or Scope
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Burt Manning was an advertising executive at JWT who served as Chief Creative Officer and Chairman/Chief Executive Officer (1987-1998). Collection spans the years 1956-1988 and includes correspondence, reports, policy manuals, presentations, speeches and other materials that document Manning's career as Creative Director and executive at JWT offices in Chicago and New York. Companies represented include American Advertising Federation, American Association of Advertising Agencies, Association of National Advertisers, Burger King, Ford, GTE Sprint, Institute of Life Insurance, Leo Burnett, Miller, Pepsi, Quaker Oats (Aunt Jemima, Ken-L-Ration, Puss 'n Boots), Schlitz, Scott Paper, Twentieth Century Fox and the U.S. Marine Corps. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

North Carolina Mutual Life Insurance Company Archives, 1850, 1888-2000s, bulk 1920-2008

230 Linear Feet 0.1 Gigabytes
Abstract Or Scope
The North Carolina Mutual Life Insurance Company was founded in Durham, N.C. in 1897, and was dissolved in 2022. Its archives document the company's founding and development, and contribute to the historic record on African American businesses and entrepreneurship in the South and in the United States. Dating from 1850 to 2008, the material covers nearly every aspect of N.C. Mutual's operations, management, and milestones. Includes corporate office files, including the records of five company presidents; annual statements; reports; surveys; memos; legal and financial papers; original life insurance policies; training material; programs; ephemera and artifacts; and a large number of historical photographs of male and female staff and their families, offices, buildings, and Durham scenes dating back to the late 1890s. Significant businessmen represented in the papers include founders John Merrick and Aaron Moore; and presidents Bert Collins, Joseph Goodloe, William Kennedy Jr., William Kennedy, III, Charles C. Spaulding, Asa T. Spaulding, and current president James H. Speed. Throughout there are numerous images and narratives about the many women workers and administrative staff who held positions at the company dating back to the turn of the 20th century. The collection is especially rich in print material, including many issues of three company publications: The Mutual (1903-1929), The Whetstone (1924-1998), and The Weekly Review (1925-1998). It is also notable for its assemblage of material on United States African American history, including much information on other companies, and public relations material dating from the earliest years to present times, including advertising ephemera, advertising campaigns, and other related items. Other materials document North Carolina Mutual's outreach to the African American community throughout its history to counter racism, unemployment, and diseases by means of public health programs, church affiliations, mentoring, and scholarship programs. Over one hundred selected digitized photographs and a few documents are also available online. Acquired and curated jointly by the North Carolina Central University's University Archives, Records and History Center and the John Hope Franklin Research Center for African and African American History and Culture at Duke University.
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Bobbye S. Ortiz papers, 1919-1993 and undated, bulk 1950-1990

30.4 Linear Feet 12,430 Items
Abstract Or Scope
Bobbye Ortiz was a social activist and Marxist feminist. The collection consists chiefly of personal correspondence; extensive subject files on international political and cultural movements; photographs and slides; ephemeral publication material such as grassroots newsletters, pamphlets, broadsides, and clippings; cultural artifacts, including buttons and T-shirts; and over 300 sound recordings of spoken voice and music (see separate catalog record for sound recordings). The collection documents the personal life and career of an international feminist, Marxist activist, and mother, who also served as editor of the magazine Monthly Review and was the founder of the organization WIRE (Women's International Resource Exchange). English.
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Louise Hortense Branscomb papers, 1864-2002 and undated

7.95 Linear Feet 2040 Items
Abstract Or Scope
Louise Hortense Branscomb was a physician from Birmingham, Alabama, who was also heavily involved in community work and with the United Methodist Church. Her papers include diaries, medical notebooks, correspondence, and photographs documenting her and her family's activities during the twentieth century.
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J. Walter Thompson Company. Frankfurt Office. Wilfried Henkel papers, 1957-1987, bulk 1975-1984

13.5 Linear Feet 12,150 Items
Abstract Or Scope

The papers of Wilfried Henkel, former managing director (Geschäftsführer) at the J. Walter Thompson Company (JWT), Frankfurt office, span the years 1957 to 1987, with the bulk of the material dating from 1975 to 1984. The collection consists of articles and presentations (typed or offprints) accompanied by charts and graphs, typed and handwritten correspondence, external and internal memoranda, as well as press clippings and other printed material, and documents Henkel's activities during his tenure at the Frankfurt office, where he was considered the "chief ideologist." Throughout his time in Frankfurt, Henkel worked on individual accounts, but more importantly he was one of the early proponents of corporate advertising, especially in the form of corporate identity and corporate communications. In addition, he worked extensively on JWT's corporate strategy, the T-Plan (target plan).

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J. Walter Thompson Company. Artifacts and Memorabilia collection, 1888-2004 and undated

39 Linear Feet 400 Items
Abstract Or Scope
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Artifacts and Memorabilia span the years 1888 through 2004, and represent a continuation of Record Group 7 of the J. Walter Thompson Company (JWT) Archives. It is an artificial collection, the items drawn together from numerous accessions and gathered in one group because of their physical natures and purposes, rather than their Provenance. A significant portion of the objects came from the Epcot Worldwide Manager's Meeting, held in May 1984, at which offices displayed objects they used for New Business promotions, personnel recognitions, and other purposes.

Clarissa Sligh papers, 1950-2010

70 Linear Feet
Abstract Or Scope
Clarissa Sligh is an artist and author of works such as Wrongly Bodied, Reading Dick and Jane with Me, What's Happening With Momma? Jake in Transition, and It Wasn't Little Rock. Collection includes materials relating to Sligh's career as an artist, with particular focus on her various projects and exhibitions in the 1980s, 1990s, and early 2000s. Projects represented include Jake In Transition/Wrongly Bodied, Witness to Dissent/It Wasn't Little Rock, Coast to Coast, Sandy Ground, Malcolm X: Man, Ideal, Icon, What's Happening With Momma? and an NC Reunion/Slavery project, along with several others. Sligh's files frequently include correspondence, research materials, drafts of essays and exhibition plans, clippings and other source materials, contact sheets and slides, and occasionally exhibit pieces and texts from the actual installation. Other items included in the collection are exhibition binders and scrapbooks kept by Sligh to document her career; correspondence and communication between Sligh and other artists, galleries, or publishers; catalogs and publicity materials from Sligh's many exhibitions, shows, and publications, artists' books, materials documenting Sligh's art and process, large framed photographic prints; and other materials. Acquired as part of the Sallie Bingham Center for Women's History and Culture.

Radio TV Services records, circa 1937 - 2012

36.5 Linear Feet 372 Gigabytes
Abstract Or Scope
Established in 1954 as part of the Office of Information Services (now the Office of News and Communications,) Radio TV Services supervises the production of materials for radio and television, assists in the preparation of audio-visual materials needed by the university, and promotes the University's exposure to local, state, and national audiences. It makes documentary films, covers events and functions on campus, sets up news conferences in cooperation with local and national media, interviews university personnel, and provides features on students for their home-town media. Collection includes correspondence, subject files, sound recordings (audiocassettes and reel-to-reel tapes), film (16mm), and video tape (U-Matic and 2-inch quadruplex). Notable people documented on film and tape include Keith Brodie, Terry Sanford, Douglas M. Knight, Orin Pilkey, Robert Menzies, Jerry Falwell, Billy Graham, Queen Noor al Hussein, Jesse Jackson, Waylon Jennings, Juanita Kreps, Robert McNamara, Ronald Reagan, William Westmoreland, Desmond Tutu, Elie Wiesel, Reynolds Price, Martin Luther King, Jr., Hubert Humphrey, Richard Nixon, Stokely Carmichael, Kenneth Clark, Sidney Cohen, Adam Clayton Powell, Betty Friedan, B. F. Skinner, Sam Ervin, Alex Haley, Tom Wolfe, Buckminster Fuller, and Cesar Chavez. Subjects include Duke University basketball, football, commencement, convocation, homecoming, the Epoch Campaign announcement, student unrest in the 60s, the Silent Vigil held after the death of Dr. King, the Duke Marine Laboratory, the discovery of the U.S.S. Monitor, oceanographic research, the 1954 Orange Bowl, Joe College Weekend, various campus scenes, Duke Gardens, and the Richard Nixon Library controversy. Completed films include Response to Our Challenge and This is Duke. English.
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Halcyon Literary Club records, 1910-2011

4.0 Linear Feet 5.02 Gigabytes 3000 Items
Abstract Or Scope
Durham, N.C., club organized "to promote interest in literary study and to further social enjoyment." Limited to thirty female members. Collection includes club history research, program booklets for the length of the club's operation, various correspondence from club members, meeting minutes, and historical versions of the constitution and other administrative materials.
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John Hope Franklin papers, 1891-2010, bulk 1950-2010

306 Linear Feet
Abstract Or Scope
John Hope Franklin was a historian specializing in Southern and African American history. The papers document his entire career as well as his personal life and political interests: his prolific writings on African American and Southern history; his role as a mentor and colleague, including his time as professor at Duke University; his role in associations such as Phi Beta Kappa, the American Historical Association, the Association for the Study of African American Life and History, and others; his participation in the civil rights movement, including his work with the NAACP Legal and Educational Defense Fund, the U.S. Commission on Civil Rights, and Justice Thurgood Marshall; and his engagement with numerous civic, community, and educational organizations such as the Board of Foreign Scholarships and Fisk University's Board of Trustees. There is also a significant amount of material from Franklin's work on President Clinton's Advisory Board for the President's Initiative on Race in 1997 and 1998. Items in the collection include files of correspondence in original order; research sources and notes; writings by and about Franklin; materials relating to family history; papers and diaries of other family members, including his father, and wife, Aurelia; printed material; event folders; many informal and publicity photographs; video and sound recordings; and awards and other memorabilia. Acquired as part of the John Hope Franklin Research Center for African and African American History and Culture at Duke University.

Stuart Elliott papers, 1875-2014 and undated

85.0 Linear Feet
Abstract Or Scope
Advertising and business columnist for USA Today and the New York Times.
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R.C. Maxwell Company records, 1891-2001 and undated

135 Linear Feet 118,350 Items
Abstract Or Scope
R.C. Maxwell Company of Trenton, N.J., was one of the earliest enduring outdoor advertising companies, founded in 1894 by Robert Chester Maxwell (1873-1955) and continued to operate primarily in the New Jersey, New York and Pennsylvania area until the company was sold in 2000. The R.C. Maxwell Company Records span the years 1891-2001 and include photographs and negatives, videocassettes, ledgers and account books, scrapbooks, correspondence and legal papers relating to the company's operations in outdoor advertising. Photographs and negatives in several formats (film, glass negatives, polaroid prints) document billboard designs for a variety of advertisers as well as depicting billboard and electric sign structures and their location relative to the surrounding environment. Urban locations include Times Square in New York and the Atlantic City, N.J., Boardwalk, where a number of photographs also document the Miss America beauty pageant parade and other parades in which the R.C. Maxwell Company participated. A few photographs document billboard construction and erection; there are also photographs of the Maxwell family and of Maxwell company staff and employees. Scrapbooks contain images of billboards and wall paintings produced by the Maxwell company as well as by David L. Clark, a High Point, N.C. artist and sign painter who was R.C. Maxwell's guardian. Other scrapbooks document primarily Coca-Cola signs of the early 20th century, as well as World War I support efforts including the U.S. Food Administration (under the direction of Herbert Hoover), the U.S. Fuel Administration, and Liberty Bond campaigns. Companies represented in the collection include the Boardwalk Advertising Signs Co., C&B Electric Signs Co., Trenton Advertising Co., and Trenton Poster Advertising Co. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Outdoor Advertising Association of America (OAAA) Archives, 1885-2019 and undated

277 Linear Feet 3.9 Gigabytes
Abstract Or Scope
The Outdoor Advertising Association of America (OAAA) Archives document the operations and activities of the OAAA, the primary professional organization throughout the modern history of the outdoor advertising industry in the U.S. The collection also includes materials pertaining to the OAAA's predecessor organizations such as the Poster Advertising Association, Associated Bill Posters, the Painted Outdoor Advertising Association, and the International Bill Poster's Association of North America. There is some information on the outdoor industry abroad as well; Canada and the England/U.K. are more fully addressed than other countries. Materials include a wide variety of media and formats, and include correspondence, directories, published materials (such as technical and periodic reports, newsletters and bylaws), membership records, texts of speeches, articles and clippings, minutes of association meetings, and industry publications such as the long-running serial The Poster.

Appalachian Society of American Foresters records, 1921-1999 and undated

9 Linear Feet Approximately 5209 Items
Abstract Or Scope

Newsletters, executive meeting minutes, directories, correspondence, election information, meeting critiques, and other printed matter document the activities of the Appalachian Society of American Foresters between 1921-1994. Records found in the collection include position descriptions, committee charters, by-laws, and copies of the organization's journal, Trail Blazer. There is also a report on the recovery from Hurricane Hugo (1989).

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