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Joseph Cable Wetherby served as Associate Professor of English at Duke University from 1947-1976. The papers consist of correspondence, printed matter, speeches, clippings, minutes, memoranda, teaching aids and other teaching materials, student papers, photographs, research notes, and writings. Major subjects include the teaching of English to international students at Duke, broadcasting and the development of the WDBS radio station at Duke University, and the Duke University Debate Team, which Wetherby coached for over 20 years. English.

McCann-Erickson, founded in 1930 from the merger of Alfred Erickson's and Harry McCann's agencies, is one of the largest advertising agencies in the United States. It is part of the Interpublic Group. The McCann-Erickson Audiovisual Collection spans the 1980s and 1990s and consists of over 700 videocassette tapes of commercials for domestic, international and global advertising campaigns. Also included are tapes of competitor commercials; interviews with agency and industry leaders and marketing specialists; and presentations. Advertisers include: Apple computer; Bayer; Benson & Hedges; Buick; Calvin Klein; Camel (R.J. Reynolds); Coca-Cola; Del Monte; Exxon; Heineken; Kodak; Levi Strauss; Nestlé; Oxo; and Suntory. The bulk of materials consist of advertisements for campaigns in the United States, but Brazil, Japan and Germany are also heavily represented, as are commercials for Europe-wide campaigns. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The JWT Account Files is an artificially-created collection of information about client accounts held by the JWT and provides information about JWT's management of its advertising campaigns. Additionally, the files document deliberations about such topics as media selection; markets and marketing; and target audience for individual advertising campaigns. The bulk of the materials, especially the older records, document clients managed by JWT's New York Office, but the work of other offices is also represented, including: Atlanta Office (Marine Corps); Chicago Office (Oscar Mayer, Kraft); Detroit Office (Ford); and San Francisco Office (Sprint). The collection includes account histories; research reports; memoranda; correspondence; printed material; clippings; brochures and pamphlets; product labels and packaging designs; original artwork and advertising proofs; slides; photographs; audiocassettes and videocassettes. Clients represented include Eastman Kodak; Ford; Ford Dealer Association; R.T. French; General Cigar; Hamm's beer; Handy Andy; International Banana Association; IBM; Kellogg; Kraft; Quaker Oats; U.S. Marine Corps; US Sprint; Warner Lambert; White Castle; and the 1964 World's Fair. More limited materials are available for other significant JWT clients, including: Burger King; Champion Spark Plug; Domino's Pizza; Lever Brothers; Northern Telecom; Oscar Mayer; Rolex; Standard Brands; and Scott Paper. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Eve Kosofsky Sedgwick (1950-2009) was a literary critic, teacher, artist, and poet. She is best remembered as one of the founders of the field of queer theory. Her work on sexuality influences our continuted understanding of contemporary culture. This collection contains materials that document her scholarly career, her visual art, and her personal life. It includes drafts and copies of her published and unpublished works, her correspondence, research files, and teaching materials, as well as her visual artwork, and some documentation of her personal life, particularly her experience living with breast cancer. Acquired as part of the Sallie Bingham Center for Women's History and Culture.

Advertising executive at Doyle Dane Bernbach and Paula Green Advertising, based in New York. Collection includes correspondence, photographs, slides, audiovisual materials in multiple formats (VHS and Umatic videocassettes; audio cassettes; phono records; optical discs, audio and video tape reels, 16mm film), market research reports and financial reports, print advertisements, storyboards, musical scores, cookbooks and other printed materials. Companies represented in the collection include American Cancer Society, Burlington Industries, CBS radio, Chemstrand, Doyle Dane Bernbach, General Foods, Goya Foods, Hathaway shirts, Heinz, International Ladies' Garment Workers' Union, Green Dolmatch, L.C. Gumbinner, New York Times, Paula Green Advertising, Quaker Oats, Seventeen Magazine, Sterling National Bank, Subaru, and the U.S. Public Health Service. Materials cover commercial products and advocacy campaigns for breast cancer awareness, self-examination and prevention, tobacco use and antismoking programs. Most materials are in English; however some items exist in French, Italian, Japanese and Spanish. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Photographers of Asheville, NC. Photographs (chiefly cabinet cards produced by Lindsey and Brown) of street scenes, landscapes, and tourist attractions in late 19th-century western N.C. Descriptive text is printed on the reverse side of many of the photographs. Most photographs were taken in the vicinity of the Swannanoa, Hot Springs, the French Broad River, Round Knob, Hickory Nut Gap, Buck Forest, Highlands, and Asheville. Contains photographs of the Battery Park Hotel, Chimney Rock, Hooker's Mill, McElroy Tunnel, Devil's Pulpit, Paint Rock, the Seven Sisters, the Swannanoa tunnel stockade, the Murphy Division, Devil's Slip Gap, the Western North Carolina Railroad and U.S. Mail boys. Includes several images of African Americans in western N.C. Collection also includes 4 photographs produced by Brown alone and 3 stereoscopic views produced by Nat W. Taylor.

Mary Duke Biddle Trent Semans (1920-2012) was the only daughter of Mary Duke and Anthony J. Drexel Biddle Jr. This collection documents her childhood in New York, NY, enrollment at Duke University, and marriages to Josiah C. Trent and James H. Semans. She continued her family's legacy of philanthropy, with a focus on the arts, education, and rehabilitation, and became civically and politically active beginning in the 1950s, espeically in Durham and NC.

Consumer Reports is a product testing and consumer advocacy nonprofit organization based in Yonkers, N.Y., founded in 1936. Colston E. Warne was an economist and consumer advocate who served as the first President of Consumers Union from its formation in 1936 until his retirement in 1980. The Consumer Reports Colston E. Warne papers include correspondence, clippings, photographs, scrapbooks, manuscripts and texts of articles and speeches, reports and other printed materials. Correspondents include Arthur Kallet, Dexter Masters, E. Scott Maynes, Edward Reich, James Mendenhall, James Morgan, Jean Whitehall, Leland Gordon, Morris Kaplan, Persia Campbell, Rhoda Karpatkin, Ruby Turner Morris, Walker Sandbach and William Pabst. Institutions represented include the American Council on Consumer Interests, Amherst College, Consumer Federation of America, Cooperative Distributors, Council of Economic Advisors, International Organization of Consumers' Unions (later Consumers International), League for Industrial Democracy, National Consumer Energy Advisory Committee, National Consumers League, National Recovery Administration and the University of Pittsburgh. Topics addressed include academic and intellectual freedom, communism and subversion, consumer and worker education, economics, labor and war-time advertising. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

McCann Erickson Worldwide is an American advertising agency founded in 1930, now part of the Interpublic Group of Companies. It is headquartered in New York. The collection consists of reference files by topic. The files include research reports, periodicals, maps, clippings, brochures and other printed materials. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Consumer Reports is a product testing and consumer advocacy nonprofit organization based in Yonkers, N.Y., founded in 1936. The oral history project was organized by Sybil Shainwald and the staff of the Center for the Study of Consumer Movements (CSCM) to capture reminiscences of senior Consumers Union staff and others active in the consumer movement. The collection includes articles and clippings; audiocassettes; biographical sketches, lectures, speeches, and other background information; correspondence and memoranda; prject procedures and guidelines; prospective interviewee and contact lists; transcripts of recordings; workflow and legal release forms and other materials that document the establishment and operation of the oral history project. Interviewees include A.J Isserman; Arthur Kallet; Colston E. Warne; Edward Brecher; Edward Reich; Esther Peterson; Florence Mason; Henry Harap; Irving Michelson; Leland Gordon; Monte Florman; Paul Kern; Sidney Shainwald; Sybil Shainwald; and William L. Nunn. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.