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The Center for Documentary Studies opened in January 1990 and is an outgrowth of and replacement for the Center for Documentary Photography (1980-1990). The Center combines traditions of documentary photography and film, writing, oral history, and scholarly analysis in seeking to capture life experiences. The 25 Under 25 project showcases twenty-five of America's most promising photographers, all twenty-five years old or younger. This collection contains 21 prints from an exhibit celebrating the project's initial publication, 25 Under 25: Up-And-Coming American Photographers, a Lyndhurst Book published by powerHouse and the Center for Documentary Studies in 2003.

The Conference on Historical Analysis and Research in Marketing is an international scholarly organization primarily focused on organizing biennial conferences and related publishing activities. Collection is comprised of an incomplete set of conference proceedings from the CHARM conferences. Academic papers cover a wide range of topics relating to marketing: geographic and political issues; new product introductions; intersections with popular culture; and case studies of marketing campaigns and strategic decisions. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Lloyd Saville (circa 1915-1988) was a professor emeritus of economics at Duke University. This collection primarily documents his professional life through his correspondence, writings, and faculty activities. It forms part of the Economists' Papers Archive.

DukeMakers is a student maker's group focused on 3D printing, founded in 2014. The DukeMakers records include 3D printed objects created by members of the club as well as some administrative records and other materials.

The African Americans in Film collection includes ephemeral materials, especially posters and pressbooks, promoting and advertising motion pictures featuring Black actors, directors, and production companies.

Duke University has celebrated anniversaries of two major founding events: the establishment of continuous education at Brown's Schoolhouse in Randolph County, N.C., in 1838, and the creation of the Duke Endowment, which transformed Trinity College into Duke University in 1924. As a result, the institution commemorated the 100th Anniversary of its beginnings in Randolph County in 1938/1939, the 50th Anniversary of the Duke Endowment and founding of Duke University in 1974/1975, the 150th Anniversary of its beginnings in Randolph County in 1988/1989, and the 75th Anniversary of the Duke Endowment and founding of Duke University in 1999/2000. The Duke University Anniversaries Collection includes correspondence, clippings, photographs, printed matter, programs, speeches, a sound recording, a diary, acknowledgements from other institutions, a time capsule, and other materials relating to events commemorating the beginnings and founding of Duke University. Major subjects include events planning, fund raising, Duke University, Trinity College (Randolph Co., N.C. and Durham, N.C.), Normal College (Randolph Co., N.C.), Union Institute (Randolph Co., N.C.), and Brown's Schoolhouse (Randolph Co., N.C.). English.

Lore Lionel Parker was a copy writer for Doyle Dane Bernbach and other advertising agencies. She was part of the creative team at Bernbach credited with leading the advertising industry's Creative Revolution of the early 1960s. The Lore Parker Papers include proofs, tear sheets and radio and television broadcast scripts for advertising campaigns Parker worked on for Doyle Dane Bernbach, Dowd Redfield & Johnstone, and other advertising agencies. Topics include alcoholic beverages, cosmetics, housewares, snack foods, swimwear, tourism, and women's clothing and undergarments. Major companies or products represented include Alitalia airlines, Barton's Bonbonniere, the British Tourist Authority, Celanese Fibers, Cole of California, General Telephone/GTE, Lees Carpets, and Salada Junket foods.

Chevrolet is a division of General Motors Corporation, founded in 1911 in Detroit, Mich. Collection consists of nine pamphlets addressed to Chevrolet sales personnel. Topics include closing sales, new product features, prospective buyer resistance, sales incentive programs, and seasonal selling. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Founded in 1864, the J. Walter Thompson Company (JWT) was one of the oldest and largest advertising agencies in the United States. It was headquartered in New York. In 2023 the agency was absorbed into marketing and communications firm VML. Collection includes posters, proofs, tearsheets, design elements, and digital files that represent the creative work products of JWT's various U.S. offices for its client accounts. Companies represented include Bell Atlantic, Bristol-Myers, Chevron, Ford, Goodyear, Kraft, McDonnell Douglas, Northern Telecom, Oscar Mayer, Quaker Oats, Southland (7-Eleven), Sprint, and the U.S. Marine Corps. This collection represents a continuation of the J. Walter Thompson Company domestic advertisements, part 1. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Richard W. Pollay was Professor and Curator of the History of Advertising Archives at the Sauder School of Business, University of British Columbia. Collection includes audiovisual materials in multiple formats (audio and video cassettes, optical discs), clippings of articles and advertisements, pamphlets and other printed material, artifacts and ephemera (including apparel, cups, luggage, playing cards, promotional gifts and samples of tobacco packaging and candy cigarettes), photographs and slides, research reports, corporate documents, depositions and transcripts of court case testimony and other litigation-related materials. Topics include tobacco advertising and deceptive advertising practices; package labeling and health claims; cigarette marketing; manipulation of tar and nicotine levels; "light" and menthol cigarettes; lung cancer and other smoking-related health issues; smoking cessation and anti-smoking initiatives in the United States, Canada and internationally; tobacco industry manufacturing and marketing practices; smoking initiation and teenage and young adult smoking; and marketing of tobacco products to women and minorities. Companies represented include American Tobacco, British American Tobacco, Brown & Williamson, Imperial Tobacco, Liggett & Myers, Lorillard, Philip Morris (later Altria), R.J. Reynolds/RJR Nabisco and the Tobacco Institute. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.