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Founded in 1864, the J. Walter Thompson Company (JWT) was one of the oldest and largest advertising agencies in the United States. It was headquartered in New York. In 2023 the agency was absorbed into marketing and communications firm VML. Collection includes posters, proofs, tearsheets, design elements, and digital files that represent the creative work products of JWT's various U.S. offices for its client accounts. Companies represented include Bell Atlantic, Bristol-Myers, Chevron, Ford, Goodyear, Kraft, McDonnell Douglas, Northern Telecom, Oscar Mayer, Quaker Oats, Southland (7-Eleven), Sprint, and the U.S. Marine Corps. This collection represents a continuation of the J. Walter Thompson Company domestic advertisements, part 1. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Richard W. Pollay was Professor and Curator of the History of Advertising Archives at the Sauder School of Business, University of British Columbia. Collection includes audiovisual materials in multiple formats (audio and video cassettes, optical discs), clippings of articles and advertisements, pamphlets and other printed material, artifacts and ephemera (including apparel, cups, luggage, playing cards, promotional gifts and samples of tobacco packaging and candy cigarettes), photographs and slides, research reports, corporate documents, depositions and transcripts of court case testimony and other litigation-related materials. Topics include tobacco advertising and deceptive advertising practices; package labeling and health claims; cigarette marketing; manipulation of tar and nicotine levels; "light" and menthol cigarettes; lung cancer and other smoking-related health issues; smoking cessation and anti-smoking initiatives in the United States, Canada and internationally; tobacco industry manufacturing and marketing practices; smoking initiation and teenage and young adult smoking; and marketing of tobacco products to women and minorities. Companies represented include American Tobacco, British American Tobacco, Brown & Williamson, Imperial Tobacco, Liggett & Myers, Lorillard, Philip Morris (later Altria), R.J. Reynolds/RJR Nabisco and the Tobacco Institute. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Chanticleer is Duke's annual student-produced yearbook. Focus is placed on high- quality photographs. The collection includes photographs, slides, negatives and contact sheets. Duplicates exist throughout the collection. The Collection also includes editing notes from Chanticleer staff. Most of the photographs are in black and white, although there are some in color. They range in date from circa 1998-ongoing.

Contains records of the Duke University Library Administration, primarily under Jerry D. Campbell's administration, ca. 1984-1995. Types of materials include subject files, correspondence, minutes, annual reports, budgets, evaluations, contracts, and miscellaneous notes pertaining to the operation and management of the Duke University Libraries since around 1930. Major topics include academic library administration, space utilization, statistics, Jerry D. Campbell, information networks, library cooperation, catalog automation, and budgets. The bulk of materials (A2002-88) are from 1989-1994. English.

The Women's Center serves the Duke undergraduate, graduate and professional student communities. The center supports and promotes student women and gender issues on campus. Materials present include subject files, correspondence, memoranda, reports, proposals, surveys, programming records, committee records, flyers, job descriptions, training materials, photographs, slides, videocassettes, and other materials relating to the history and daily operation of the Center.

Jaroslav Hulka (1930-2014) was a physician and teacher at the University of North Carolina at Chapel Hill and long-time supporter of women's reproductive rights. The collection consists largely of professional papers including subject and research files, correspondence, and writings. Materials pertain to Hulka's involvement in the education, promotion, innovation, and application of women's and reproductive health. Specific topics include laparoscopy, abortion rights, contraception, professional organizations, medical procedures, and educational materials.

New Day Films is a filmmaker-run cooperative founded in 1971. Film topics range widely and include women's history and culture; multiculturalism and diversity; social and political history; gender and socialization; media, culture; the environment; mental health; parenting and family; and global concerns. The New Day Films Digital Films collection consists of digitized and digitally-born films distributed by the company since its inception. Acquired as part of the Archive of Documentary Arts at Duke University.

The Office of Government Relations is charged with representing the University in Washington, D.C. The office serves to address and monitor legislative issues of interest to the university and its community. This collection contains the records of the Office of Government Relations spanning the years 1965 to 2015. Major topics include legislation, lobbying, National Association of Independent Colleges and Universities (NAICU), and the Association of American Universities (AAU).