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Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The JWT 35mm Microfilm Proofs collection spans the years 1906-1960 and consists primarily of images of print advertisements and proofs taken from proof books and portfolios of domestic and foreign JWT offices. Clients include Ballantine's, B.F. Goodrich, Butterick, Corning, Crowell Publishing, Davey Tree Surgeons, General Cigar, General Motors, Guinness, Horlicks, J.B. Williams, Jergens, Johns-Manville, Nash, Northam Warren, Pennsylvania RR, RCA, Sharp & Dohme, Shell, Standard Brands, Sun Maid, Swift, Sylvania, United Airlines, Ward Baking, and Welch's Grape Juice. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Founded in 1864, the J. Walter Thompson Company (JWT) was one of the oldest and largest advertising agencies in the United States. It was headquartered in New York. In 2023 the agency was absorbed into marketing and communications firm VML. The Domestic Advertisements Collection consists of print advertisements created by U.S. offices of the J. Walter Thompson Company (JWT). The bulk of the collection dates from the 1920s and after, but a few examples are available from as early as 1875. Print advertisements appear in a variety of formats--magazine, newspaper, color, black-and-white, proofs, tearsheets, negative transfers, clippings, along with a limited number of sketches for outdoor advertising installations. Some of the advertisements feature work from notable artists, such as Norman Rockwell, and photographers like Edward Steichen, Irving Penn, and Baron De Meyer. In addition to the actual advertisements, the files dating from the 1910s to 1950s often contain "insertion schedules" that provide the dates and names of the magazines or newspapers in which a given advertisement appeared. In general, proofs for JWT's long-time clients have been saved more systematically than those for accounts that JWT did not hold for a long time. The collection does not include advertisements which have been transferred to microfilm (see the JWT Microfilm Collection). Also, advertisements created for clients that JWT lost prior to the 1940s are less likely to have been saved, although some were microfilmed and are still available in that form. For some JWT clients there are no print advertisements at all in this collection. Among the most extensive files of print advertisements are those for the following JWT clients: Champion Spark Plug, Chesebrough-Ponds, Eastman Kodak (Instamatic, Pocket Instamatic, and Disc cameras, Kodak film), Ford Motor Company (consumer and dealer advertisements), R.T. French, Irving Trust Bank, J. Walter Thompson Company ("house advertisements"), Kraft Foods (including Kraft cheeses, Miracle Whip, Philadelphia Cream Cheese, and Velveeta), Lever Brothers (Lifebuoy, Lux, Close Up, Mrs. Butterworth), Pan American World Airways (passenger jet travel, cargo transportation), Radio Corporation of America (RCA) (RCA Victor recordings, consumer goods, National Broadcasting Company), Reader's Digest, Scott Paper, Seven-Up, Standard Brands (Chase and Sandborn, Fleischmann, Royal, Tenderleaf tea), and Warner-Lambert (primarily Listerine, including advertisements produced by the Lambert and Feasley agency). Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History. The collection is continued by the J. Walter Thompson Company. Domestic advertisements, part 2.

Don Patinkin (1922-1995) was a professor emeritus of economics and former president of Universiṭah ha-ʻIvrit bi-Yerushalayim (Hebrew University). This collection documents his professional life through his correspondence, writings, research, and professional and faculty activities. It forms part of the Economists' Papers Archive.

Ben Rosen is an American graphic designer and visual communications consultant. Rosen worked as a designer for J. Gordon Carr and Associates and the Blaine Thompson Company before founding his own firm, Ben Rosen Associates, in 1952, which specialized in corporate identity programs. Rosen is the author of three books on on graphic design and typography: Type and Typography (1963); The Corporate Search for Visual Identity (1970); and Digital Type Specimens (1991). The Ben Rosen Papers span the years 1936 to 2006, with the bulk of the collection dating from 1945 through 1991, and document Rosen's sixty-year career in graphic design and visual communications consulting. The collection contains materials in a variety of formats, including correspondence, writings, graphic design and printed materials, sketches, presentation boards, photographs, and slides, that document design concepts and programs (corporate logos, letterhead, packaging, industrial design, promotion) Rosen developed, through his firm, Ben Rosen Associates, for clients including American Loose Leaf, CCMI McGraw-Hill, Equitable Life Assurance, Exxon/Esso, Food Fair Stores, IBM, Memorial Sloan-Kettering Cancer Center, North American Reinsurance, Philip Morris, Richardson-Vicks, Russ Berrie, and Tishman Realty and Construction. The collection also includes manuscripts and published editions of Rosen's books on graphic design and typography, and touches on several of Rosen's commmemorative projects, including a President Kennedy memorial, a United Nations 20th Anniversary book, and Rosen's submission to the World Trade Center Memorial design competition.

Steve Roden is an American sound and visual artist, and was the 2014 Barbaralee Diamonstein-Spielvogel Visiting Artist in Residency at the Rubenstein Library. His collection contains prints, video, and sound files created as a result of his residency.

J. B. Matthews (1894-1966) was a Methodist missionary, college professor, author, lecturer, and prominent conservative spokesman. Collection consists of correspondence, memoranda, statements, speeches, reprints, clippings, broadsides, newsletters, press releases, petitions, and other printed material, chiefly 1930-1969. The principal focus of the collection relates to the work and research of Matthews and his associates in the area of anti-communism, particularly in connection with Matthews' role as Director of Research for the Special Committee on Un-American Activities of the U.S. House of Representatives (1938-1945), Executive Director of the Permanent Subcommittee on Government Operations of the U.S. Senate (1953), and a consultant for John A. Clements Associates. Many of the organizations, newspapers, periodicals, and persons represented in the collection have various leftist, socialist, communist, radical, or pacifist (especially anti-Vietnam War) connections. Individuals represented in the files include Ralph Abernathy, Bella Abzug, Roy Cohn, John Foster Dulles, Dwight D. Eisenhower, Michael Harrington, Alger Hiss, J. Edgar Hoover, Jesse Jackson, John F. Kennedy, Martin Luther King, Coretta Scott King, Joseph Lash, Joseph McCarthy, Carl McIntire, Benjamin Mandel, Richard Nixon, Aristotle Onassis, Lee Harvey Oswald, Linus Pauling, Drew Pearson, Eleanor Roosevelt, and Louis Untermeyer.

McCann-Erickson, founded in 1930 from the merger of Alfred Erickson's and Harry McCann's agencies, is one of the largest advertising agencies in the United States. It is part of the Interpublic Group. The McCann-Erickson Audiovisual Collection spans the 1980s and 1990s and consists of over 700 videocassette tapes of commercials for domestic, international and global advertising campaigns. Also included are tapes of competitor commercials; interviews with agency and industry leaders and marketing specialists; and presentations. Advertisers include: Apple computer; Bayer; Benson & Hedges; Buick; Calvin Klein; Camel (R.J. Reynolds); Coca-Cola; Del Monte; Exxon; Heineken; Kodak; Levi Strauss; Nestlé; Oxo; and Suntory. The bulk of materials consist of advertisements for campaigns in the United States, but Brazil, Japan and Germany are also heavily represented, as are commercials for Europe-wide campaigns. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

North Carolinians Against Racist and Religious Violence (NCARRV) was an activist group based in Durham, NC from 1983-1997 that worked to document hate crimes and hate groups including white supremacists, assist victims, raise awareness, and influence public policy across the state, and these records document their work. Collection includes founding documents, bylaws, meeting files, board meeting documents, photographs, audiovisual materials, administrative materials, grants and grant applications, incident reports, publications, subject and extensive newspaper clippings on racist violence and white supremacy movements in North Carolina.

Ledger of an unknown merchant in New Bern, N.C. Transactions appear chronologically by account holder, and reflect the sale of general merchandise, such as cloth and clothing, food, rum, seed, pitch, tar, and turpentine. Accounts were settled with either cash or goods. Formerly known as Anonymous ledger C, 1767-1776.