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J. Walter Thompson Company. Corporate Anniversaries, 1945-2015 and undated

5.0 Linear Feet
Abstract Or Scope
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Collection contains clippings, correspondence, published commemorations, videotapes, memorabilia and other materials produced or collected relating to key JWT anniversaries. Includes materials relating to anniversaries of the JWT London Office and also JWT's client relationship with Unilever. Acquired as part of the John W. Hartman Center for Sales, Advertising and Marketing History.
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Advertising agency house organs and other publications, 1926-2001

2.0 Linear Feet
Abstract Or Scope
Collection consists of newsletters and other publications produced by advertising agencies and other organizations. Many of the newsletters were intended for internal communications with agency staff and affiliates, although others were aimed at outside distributions. Agencies represented include BBDO, Ben & Jerry's, Dancer Fitzgerald Sample, Doyle Dane Bernbach, Dentsu, Ernest Dichter, Grey, Isidore and Paulson, Levi Strauss, Marsteller, Ogilvy & Mather, and Young Electric Sign. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

C&U Poster Advertising Company Records, 1896-2004 and undated, 1896-2004 and undated

72.0 Linear Feet
Abstract Or Scope
Outdoor advertising company founded in 1912 in the Champaign-Urbana, Illinois environs.

Roberson family papers, 1917-1977

3 Linear Feet 2250 Items
Abstract Or Scope
Cecil F. and Marie Roberson were Southern Baptist missionaries in Nigeria between the 1950s and 1970s. Collection consists largely of historical essays and archives written and collected by Cecil Roberson to document the history of Baptists in Nigeria. Roberson's own writings are complemented by photocopies and reproductions of the Thomas Jefferson Bowen and Lurana Henrietta Davis Bowen Papers, as well as a series of correspondence written to and from Louis M. Duval between 1917 and 1934. This collection is part of the Nigerian Southern Baptist Missionary Collection held at the Rubenstein Library.

Picture File, 1700s-1980s, bulk 1814-1950

50 Linear Feet
Abstract Or Scope
The Picture File was created and maintained beginning in the 1950s by the Duke University Manuscript Department staff and its institutional successors as a vertical file of pictorial works separated from manuscript collections as well as acquired individually. The collection is large and diverse, with images dating from the 18th through the 20th centuries. Engravings feature prominently, with photographs a close second. The predominant genre is portraits of political and military leaders, authors, artists, physicians, scientists, and others. Members of the Duke family and others from Durham, N.C. are also present. In the Socialist Party Series there are numerous images of leader Eugene Debs. Topics range widely, with a focus on American history, including the Revolutionary and Civil Wars; history and culture of the southern U.S.; and U.S. and European politics. A significant number of individuals in the People Series are African Americans, ranging from individual studio portraits to groups of individuals and racist caricatures and cartoons; a smaller number are of Native Americans.
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J. Walter Thompson Company. Iconographic collection, 1848-2005 and undated

90 Linear Feet 30,000 Items
Abstract Or Scope
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The Iconographic Collection spans the years 1848-2005 with the bulk of materials dating between 1940 and 1985, and includes black-and-white and color photographs, negatives, slides, contact sheets, photograph albums, and microfiche. It is an artificial collection created to document the facilities, key events, advertising highlights and corporate culture of the J. Walter Thompson Company (JWT). Domestic and international offices are included, with the New York, Chicago and London offices being the most heavily represented. Key executives include James Walter Thompson, Stanley and Helen Landsdowne Resor, Don Johnston, Dan Seymour, Norm Strouse, and E.G. Wilson. Client advertising includes Ford, Kodak, Chesebrough-Pond's, Lever Brothers (Unilever), and Warner-Lambert. Notable photographers whose work appears in the collection include Fabian Bachrach, Ralph Bartholomew, Cecil Beaton, Louise Dahl-Wolfe, Philippe Halsman, Horst P. Horst, George Hurrell, Yousuf Karsh, Baron Adolf de Meyer, Bill Ray, Jean Raeburn, Edward Steichen, Thomas Veres, Brett Weston and Dorothy Wilding. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

J. Walter Thompson Company. Information Center Vertical Files, 1916-1999

79 Linear Feet 56,000 Items
Abstract Or Scope
Established in 1864, the J. Walter Thompson Company is one of the oldest and largest enduring advertising agencies in the United States. The Information Center served as a corporate research library and reference center for the agency. Collection spans the years 1916-1999 and consists of subject files containing clippings, published articles, internal documentation, memoranda, research reports and other materials. The bulk of materials originated at the Chicago Office; the Justin White Files arrived from the New York Office. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
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J. Walter Thompson Company. Burt Manning papers, 1930-1999

80 Linear Feet 0.04 Gigabytes (31 computer disks)
Abstract Or Scope
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Burt Manning was an advertising executive at JWT who served as Chief Creative Officer and Chairman/Chief Executive Officer (1987-1998). Collection spans the years 1956-1988 and includes correspondence, reports, policy manuals, presentations, speeches and other materials that document Manning's career as Creative Director and executive at JWT offices in Chicago and New York. Companies represented include American Advertising Federation, American Association of Advertising Agencies, Association of National Advertisers, Burger King, Ford, GTE Sprint, Institute of Life Insurance, Leo Burnett, Miller, Pepsi, Quaker Oats (Aunt Jemima, Ken-L-Ration, Puss 'n Boots), Schlitz, Scott Paper, Twentieth Century Fox and the U.S. Marine Corps. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

North Carolina Mutual Life Insurance Company Archives, 1850, 1888-2000s, bulk 1920-2008

230 Linear Feet 0.1 Gigabytes
Abstract Or Scope
The North Carolina Mutual Life Insurance Company was founded in Durham, N.C. in 1897, and was dissolved in 2022. Its archives document the company's founding and development, and contribute to the historic record on African American businesses and entrepreneurship in the South and in the United States. Dating from 1850 to 2008, the material covers nearly every aspect of N.C. Mutual's operations, management, and milestones. Includes corporate office files, including the records of five company presidents; annual statements; reports; surveys; memos; legal and financial papers; original life insurance policies; training material; programs; ephemera and artifacts; and a large number of historical photographs of male and female staff and their families, offices, buildings, and Durham scenes dating back to the late 1890s. Significant businessmen represented in the papers include founders John Merrick and Aaron Moore; and presidents Bert Collins, Joseph Goodloe, William Kennedy Jr., William Kennedy, III, Charles C. Spaulding, Asa T. Spaulding, and current president James H. Speed. Throughout there are numerous images and narratives about the many women workers and administrative staff who held positions at the company dating back to the turn of the 20th century. The collection is especially rich in print material, including many issues of three company publications: The Mutual (1903-1929), The Whetstone (1924-1998), and The Weekly Review (1925-1998). It is also notable for its assemblage of material on United States African American history, including much information on other companies, and public relations material dating from the earliest years to present times, including advertising ephemera, advertising campaigns, and other related items. Other materials document North Carolina Mutual's outreach to the African American community throughout its history to counter racism, unemployment, and diseases by means of public health programs, church affiliations, mentoring, and scholarship programs. Over one hundred selected digitized photographs and a few documents are also available online. Acquired and curated jointly by the North Carolina Central University's University Archives, Records and History Center and the John Hope Franklin Research Center for African and African American History and Culture at Duke University.
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Bobbye S. Ortiz papers, 1919-1993 and undated, bulk 1950-1990

30.4 Linear Feet 12,430 Items
Abstract Or Scope
Bobbye Ortiz was a social activist and Marxist feminist. The collection consists chiefly of personal correspondence; extensive subject files on international political and cultural movements; photographs and slides; ephemeral publication material such as grassroots newsletters, pamphlets, broadsides, and clippings; cultural artifacts, including buttons and T-shirts; and over 300 sound recordings of spoken voice and music (see separate catalog record for sound recordings). The collection documents the personal life and career of an international feminist, Marxist activist, and mother, who also served as editor of the magazine Monthly Review and was the founder of the organization WIRE (Women's International Resource Exchange). English.
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