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Basketball team posters are usually produced at the start of a new basketball season, depicting the season's team player lineup and sometimes the game schedule. The Men's Basketball Poster Collection is comprised of posters featuring the Duke Blue Devils Men's Basketball Team.

The J. Walter Thompson Company (JWT), founded in 1864, is one of the oldest and largest enduring advertising agencies in the United States. Anthony Viola worked as a Creative executive with a number of agencies before retiring as Senior Art Director with JWT. The Anthony J. Viola Papers span the years 1968-2009 and document Viola's career, especially his role as an art director at JWT's New York, Chicago, and Lisbon offices. The papers include some correspondence and other office files but the bulk of the collection consists of artwork for print advertisements and television storyboards; along with videocassettes, videotapes, DVDs and 16mm films of television commercials created by Viola. The papers cover JWT offices in Chicago; New York; Milan (Italy); Buenos Aires (Argentina); Lisbon (Portugal); and Santiago (Chile). Key clients include Bell Atlantic; the City of Boston; Citibank; Dole; Kodak; Interstate Bakeries; Johnson & Johnson; Kellogg; Kimberly Clark; Kraft Foods; Mars; Miller beer; Nestlé; Pepsi; Pfizer; Reckitt & Benckiser; Rolex; Sears; Schlitz; Unilever; and Warner Lambert. Most of the files are in English; some materials are in Spanish. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Duke University has celebrated anniversaries of two major founding events: the establishment of continuous education at Brown's Schoolhouse in Randolph County, N.C., in 1838, and the creation of the Duke Endowment, which transformed Trinity College into Duke University in 1924. As a result, the institution commemorated the 100th Anniversary of its beginnings in Randolph County in 1938/1939, the 50th Anniversary of the Duke Endowment and founding of Duke University in 1974/1975, the 150th Anniversary of its beginnings in Randolph County in 1988/1989, and the 75th Anniversary of the Duke Endowment and founding of Duke University in 1999/2000. The Duke University Anniversaries Collection includes correspondence, clippings, photographs, printed matter, programs, speeches, a sound recording, a diary, acknowledgements from other institutions, a time capsule, and other materials relating to events commemorating the beginnings and founding of Duke University. Major subjects include events planning, fund raising, Duke University, Trinity College (Randolph Co., N.C. and Durham, N.C.), Normal College (Randolph Co., N.C.), Union Institute (Randolph Co., N.C.), and Brown's Schoolhouse (Randolph Co., N.C.). English.

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Collection contains clippings, correspondence, published commemorations, videotapes, memorabilia and other materials produced or collected relating to key JWT anniversaries. Includes materials relating to anniversaries of the JWT London Office and also JWT's client relationship with Unilever. Acquired as part of the John W. Hartman Center for Sales, Advertising and Marketing History.

Collection consists of newsletters and other publications produced by advertising agencies and other organizations. Many of the newsletters were intended for internal communications with agency staff and affiliates, although others were aimed at outside distributions. Agencies represented include BBDO, Ben & Jerry's, Dancer Fitzgerald Sample, Doyle Dane Bernbach, Dentsu, Ernest Dichter, Grey, Isidore and Paulson, Levi Strauss, Marsteller, Ogilvy & Mather, and Young Electric Sign. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Outdoor advertising company founded in 1912 in the Champaign-Urbana, Illinois environs.

Cecil F. and Marie Roberson were Southern Baptist missionaries in Nigeria between the 1950s and 1970s. Collection consists largely of historical essays and archives written and collected by Cecil Roberson to document the history of Baptists in Nigeria. Roberson's own writings are complemented by photocopies and reproductions of the Thomas Jefferson Bowen and Lurana Henrietta Davis Bowen Papers, as well as a series of correspondence written to and from Louis M. Duval between 1917 and 1934. This collection is part of the Nigerian Southern Baptist Missionary Collection held at the Rubenstein Library.

The Picture File was created and maintained beginning in the 1950s by the Duke University Manuscript Department staff and its institutional successors as a vertical file of pictorial works separated from manuscript collections as well as acquired individually. The collection is large and diverse, with images dating from the 18th through the 20th centuries. Engravings feature prominently, with photographs a close second. The predominant genre is portraits of political and military leaders, authors, artists, physicians, scientists, and others. Members of the Duke family and others from Durham, N.C. are also present. In the Socialist Party Series there are numerous images of leader Eugene Debs. Topics range widely, with a focus on American history, including the Revolutionary and Civil Wars; history and culture of the southern U.S.; and U.S. and European politics. A significant number of individuals in the People Series are African Americans, ranging from individual studio portraits to groups of individuals and racist caricatures and cartoons; a smaller number are of Native Americans.

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The Iconographic Collection spans the years 1848-2005 with the bulk of materials dating between 1940 and 1985, and includes black-and-white and color photographs, negatives, slides, contact sheets, photograph albums, and microfiche. It is an artificial collection created to document the facilities, key events, advertising highlights and corporate culture of the J. Walter Thompson Company (JWT). Domestic and international offices are included, with the New York, Chicago and London offices being the most heavily represented. Key executives include James Walter Thompson, Stanley and Helen Landsdowne Resor, Don Johnston, Dan Seymour, Norm Strouse, and E.G. Wilson. Client advertising includes Ford, Kodak, Chesebrough-Pond's, Lever Brothers (Unilever), and Warner-Lambert. Notable photographers whose work appears in the collection include Fabian Bachrach, Ralph Bartholomew, Cecil Beaton, Louise Dahl-Wolfe, Philippe Halsman, Horst P. Horst, George Hurrell, Yousuf Karsh, Baron Adolf de Meyer, Bill Ray, Jean Raeburn, Edward Steichen, Thomas Veres, Brett Weston and Dorothy Wilding. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Established in 1864, the J. Walter Thompson Company is one of the oldest and largest enduring advertising agencies in the United States. The Information Center served as a corporate research library and reference center for the agency. Collection spans the years 1916-1999 and consists of subject files containing clippings, published articles, internal documentation, memoranda, research reports and other materials. The bulk of materials originated at the Chicago Office; the Justin White Files arrived from the New York Office. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.