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Robert M. Behr collection of transportation advertising, 1928-2022

13.5 Linear Feet
Abstract Or Scope
Robert M. Behr was a travel agent and tour guide who worked for Alaska Airlines and American Express, based around Oakland, Calif. The collection consists primarily of print advertisements from travel magazines and San Francisco-based newspapers (mainly San Francisco Examiner and San Francisco Chronicle), as well as promotional mailings, brochures, and catalogs. Airlines comprise the largest portion of the collection, but airplane manufacturers, automobiles, railways and cruise/steamship lines are also represented. Companies represented include Airbus, American President Lines, Amtrak, Beechcraft (Textron), Boeing, Chrysler, Ford, General Motors, Hertz, Holland America, Lockheed, Martin, Matson, McDonnell Douglas, Pan Am, Princess Cruises, Royal Caribbean, Southern Pacific, TWA, United Airlines. Travel destinations focus on Disney and Las Vegas properties including Walt Disney World, Disneyland, Bellagio, Caesars Palace, MGM Grand, and Wynn. In addition, there is a file of advertisements for Coca-Cola. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
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Air Canada, 1952-2018 Box 1

McCann-Erickson Audiovisual collection, 1980s-1990s and undated

75 Linear Feet 3000 Items
Abstract Or Scope
McCann-Erickson, founded in 1930 from the merger of Alfred Erickson's and Harry McCann's agencies, is one of the largest advertising agencies in the United States. It is part of the Interpublic Group. The McCann-Erickson Audiovisual Collection spans the 1980s and 1990s and consists of over 700 videocassette tapes of commercials for domestic, international and global advertising campaigns. Also included are tapes of competitor commercials; interviews with agency and industry leaders and marketing specialists; and presentations. Advertisers include: Apple computer; Bayer; Benson & Hedges; Buick; Calvin Klein; Camel (R.J. Reynolds); Coca-Cola; Del Monte; Exxon; Heineken; Kodak; Levi Strauss; Nestlé; Oxo; and Suntory. The bulk of materials consist of advertisements for campaigns in the United States, but Brazil, Japan and Germany are also heavily represented, as are commercials for Europe-wide campaigns. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
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Outdoor Advertising Association of America Slide Library, 1891-2000 and undated

51.0 Linear Feet
Abstract Or Scope

The Outdoor Advertising Association of America Slide Library spans the years 1891 through the 2000s, with the bulk of the collection originating in the 1950s and later. The collection documents over a hundred years of outdoor advertising primarily in the United States, plus some international campaigns from several other continents. The Slide Library is a large collection, almost entirely comprised of slides of billboards, exhibiting a grand range of graphic artistry, advertising campaigns, and marketing strategies. A smaller group of images supports the ad collection with views of artwork, billboard construction and other related images. In addition to over 62,000 slides, there are a few early glass slides, as well as transparencies, a small number of paper files, and six audiocassettes accompanying slide presentations. Many images were submitted by outdoor advertising companies over a number of years to the Outdoor Advertising Association of America (OAAA) as entries in annual national competitions to determine the best poster designs. The OAAA currently sponsors the OBIE Awards, which were preceded by awards programs under various names and sponsorships starting in the early 1930s. The award is modeled after the ancient Egyptian obelisk, considered by many the earliest form of outdoor advertising. Indeed much of the collection can be seen as evidence of this awards program although only the Award Nominees Series contains slides labeled as such. Other slides probably were transferred to OAAA when companies cleaned out their back files, though the precise sources of many items are unknown. The slides were maintained at OAAA primarily as a large supply of creative examples for member companies. Researchers interested in the following subjects may find the Outdoor Advertising Association of America Slide Library especially helpful: the outdoor advertising medium itself, advertising awards, advertising design, billboard construction, and commercial art, as well as the many outdoor advertising companies, advertisers, and advertising campaigns represented.

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J. Walter Thompson Company. Competitive Advertisements, 1955-1997

550.0 Linear Feet
Abstract Or Scope
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States.
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J. Walter Thompson Company. International Offices records, 1929-2006 and undated

33.0 Linear Feet
Abstract Or Scope
The J. Walter Thompson Company (JWT), founded in 1864, is one of the oldest and largest enduring advertising agencies in the United States. Beginning with the opening of its London office in 1899, JWT has continually expanded its international activities, and currently operates out of over 200 offices in nearly 100 countries. The International Offices Records cover the years 1929-1998, with the bulk of materials dating from the 1970s-1980s. The collection primarily consists of financial records, correspondence, presentations, campaign drafts, account lists, meeting minutes and printed materials. Also includes slides from several presentations, videocassettes and audiocassettes. Countries and offices most heavily represented in the collection include Argentina (Buenos Aires), Australia (Sydney and Melbourne), Canada (Toronto and Vancouver), Colombia (Bogota), India (Bangalore, Calcutta, Madras, Mumbai, New Delhi), Japan (Tokyo), Mexico (Mexico City), Philippines (Manila), and Puerto Rico (San Juan). Client companies represented include: Air-India, Continental Airlines, Kodak, Ford, Hall's, Harayana Breweries, Kellogg's, Lotto, Nabisco, Nestlé, Oscar Mayer, Pepsi, Pizza Hut, Pond's (Unilever), and Warner-Lambert. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
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J. Walter Thompson Company. International Offices records, 1929-2006 and undated 33.0 Linear Feet

Mobius Advertising Awards collection, 1970s-2002 and undated, bulk 1984-2002

1328 Linear Feet 19,024 Items
Abstract Or Scope

Collection consists primarily of television commercials, although it includes some radio commercials, which were entered for Mobius awards presented in 1971-1999. Most of the collection is divided into two main series, North America and International. Commercials are judged by product type/category as well as budget size. Also included are brochures and press releases which describe the award process ca. 1970s-1990s (98-156 box 68). There are compilation tapes documenting the award-winning entries for 1990-1997 (98-156 box 69). (Accessions 1997-0101: 12,237 items, 850.5 linear feet, dated 1984-1991, undated; 1998-0156: 1500 items, 105 linear feet, dated 1971-1997; 1999-0152: 1200 items, 112.5 linear feet, dated 1997-1998). An encoded container list has not been created for these additions. Please consult the paper finding aids located in the repository.

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George R. Howsam papers, 1920-1981

9 Linear Feet 6,750 Items
Abstract Or Scope

The George R. Howsam Papers span the years 1920-1981, although the bulk of the material dates from 1930-1948. They consist of correspondence, legal papers, photographs, printed materials, writings and speeches, clippings, and miscellaneous, The collection principally relates to Howsam's career as Air Vice-Marshall in the Royal Canadian Air Force, and has a few items regarding Howsam's employment as a manager for Sicks' Breweries Ltd. and his service as Co-Ordinator of Civil Defense in Alberta. Subject areas represented within the collection include: Alberta Civil Defense, Royal Canadian Air Force Training before and during World War II, and Royal Canadian Air Force lectures.

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George R. Howsam papers, 1920-1981 9 Linear Feet 6,750 Items

J. Walter Thompson Company. Newsletter collection, 1910-2018

17 Linear Feet 0.14 Gigabytes
Abstract Or Scope
The J. Walter Thompson Company (JWT), founded in 1864, is one of the largest enduring advertising agencies in the U.S. The Newsletter Collection comprises the agency's internally produced newsletters, which date from 1916 through 2005. Newsletters survive from the main office, certain domestic and international offices (particularly from Atlanta, Chicago, Detroit, London, Los Angeles, New York and San Francisco), and divisions and affiliates (especially Brouillard Communications; Lord, Geller, Federico, Einstein; Dialog; and Thompson Recruitment Advertising) of JWT. Topics contained in the newsletters include staff biographical information; office events; account and client news; featured campaigns; marketing; merchandising; consumer behavior; research and planning; developments and issues in television, radio, and print media; and personal activities of the staff. Most of the newsletters are in English, but German, Spanish, French, Italian and Portuguese language publications are also present. As the Company continues to publish house organs, the collection will continue to grow.
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J. Walter Thompson Company. Newsletter collection, 1910-2018 17 Linear Feet 0.14 Gigabytes

Wunderman Archives, 1946-2010 and undated

520 Linear Feet 354,000 Items
Abstract Or Scope
Wunderman is a direct marketing and behavior-oriented marketing communications firm founded in 1958 as Wunderman Ricotta & Kline. It is currently a subsidiary of the Young & Rubicam agency. The Wunderman Archives span the years 1946-2010 and comprise the administrative records of direct-mail and direct marketing agency Wunderman and its predecessor entities Wunderman Ricotta & Kline, Wunderman Worldwide, Wunderman Cato Johnson, and Impiric, as well as its subsidiary offices in the U.S. and abroad, associated firms such as Stone & Adler and Chapman Direct, and its relations with parent company Young & Rubicam. It includes general office files, policy and procedure manuals, training materials, awards, account files, new business records, professional papers of founder Lester Wunderman and other key executives, samples of client campaigns, photographs, slides and audio cassettes and videocassettes. Clients include American Express, Apple, Army/ROTC, AT&T, Britannica Press, CBS, CIT Financial, Citibank, Columbia House, Ford, Gevalia Kaffe (Kraft), the Grolier Society, IBM, Jackson & Perkins, Johnson & Johnson, Lincoln-Mercury, Manufacturers Hanover Trust, Microsoft, Miller beer, National Rifle Association, New York Telephone/NYNEX, Time (Fortune, Money and Sports Illustrated magazines), Time-Life Books, United States Postal Service (USPS), and Xerox. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
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Southern Lesbian-Feminist Activist Herstory Project, 2001-2020

24 Gigabytes (246 digital audio files, 69 digital text files, 850 image files, 442 textual image files (PDF).) 0.3 Linear Feet (1 box)
Abstract Or Scope
One hundred thirty digital oral history interviews documenting lesbian feminist activism in the South focused on the period 1968-1994.
1 result in this collection