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Robert M. Behr collection of transportation advertising, 1928-2022

13.5 Linear Feet
Abstract Or Scope
Robert M. Behr was a travel agent and tour guide who worked for Alaska Airlines and American Express, based around Oakland, Calif. The collection consists primarily of print advertisements from travel magazines and San Francisco-based newspapers (mainly San Francisco Examiner and San Francisco Chronicle), as well as promotional mailings, brochures, and catalogs. Airlines comprise the largest portion of the collection, but airplane manufacturers, automobiles, railways and cruise/steamship lines are also represented. Companies represented include Airbus, American President Lines, Amtrak, Beechcraft (Textron), Boeing, Chrysler, Ford, General Motors, Hertz, Holland America, Lockheed, Martin, Matson, McDonnell Douglas, Pan Am, Princess Cruises, Royal Caribbean, Southern Pacific, TWA, United Airlines. Travel destinations focus on Disney and Las Vegas properties including Walt Disney World, Disneyland, Bellagio, Caesars Palace, MGM Grand, and Wynn. In addition, there is a file of advertisements for Coca-Cola. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
2 results in this collection

J. Walter Thompson Company. London Office. Anthony Rau papers, 1946-1986 and undated

8.0 Linear Feet
Abstract Or Scope
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. The JWT London office first opened in 1899. Anthony Rau was an executive with the London office whose career spanned the 1960s-1980s. Collection includes correspondence, research and status reports, brochures and other printed materials, and other materials that document Rau's work at JWT London in new business acquisition and JWT's charitable efforts. Companies represented include British Petroleum (BP), British Rail, Charities Aid Foundation, Singer, RCA, Tesco and United Biscuits. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
1 result in this collection

J. Walter Thompson Company. Competitive Advertisements, 1955-1997

550.0 Linear Feet
Abstract Or Scope
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States.
Top 3 results in this collection — view all 25

Lester Wunderman papers, 1940-2010 and undated

62 Linear Feet
Abstract Or Scope
Lester Wunderman is an advertising executive primarily in the direct marketing industry, founder of an agency in his name now a subsidiary of Young & Rubicam, and a noted collector of Dogon (Mali) art works. The Lester Wunderman Papers span the years 1946-2010 and include writings, speeches, correspondence, reports, photographs, audiocassettes, videocassettes, 16mm films, and other materials relating to Wunderman's career in direct marketing and direct-mail advertising, his work on Boards of Directors and Trustees, and as a consultant. Included are drafts, proofs and correspondence relating to Wunderman's 1996 book Being Direct: Making Advertising Pay. Advertising agencies represented in the collection include Caspar Pinsker, Maxwell Sackheim, Wunderman Cato Johnson, Wunderman Ricotta & Kline and Young & Rubicam. Also included are correspondence, photographs, negatives and other materials relating to Wunderman's collection of Dogon (Mali) art works, carvings and sculptures, and their use in museum exhibits, catalogs and books on African art. Firms and institutions represented in the collection include American Express, Children's Television Workshop (Sesame Street, Electric Company), Columbia House record club, Ford (including Lincoln-Mercury and Merkur), IBM, Jackson & Perkins mail order nursery, Mitchell Madison Group, Metropolitan Museum of Art (New York, N.Y.), National Observer Correspondence Schools (Famous Artists School, Famous Writers School) and Time, Inc. magazines. Languages present include Spanish, French, Danish, German and Japanese, and have not been translated into English. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
2 results in this collection

McCann-Erickson Audiovisual collection, 1980s-1990s and undated

75 Linear Feet 3000 Items
Abstract Or Scope
McCann-Erickson, founded in 1930 from the merger of Alfred Erickson's and Harry McCann's agencies, is one of the largest advertising agencies in the United States. It is part of the Interpublic Group. The McCann-Erickson Audiovisual Collection spans the 1980s and 1990s and consists of over 700 videocassette tapes of commercials for domestic, international and global advertising campaigns. Also included are tapes of competitor commercials; interviews with agency and industry leaders and marketing specialists; and presentations. Advertisers include: Apple computer; Bayer; Benson & Hedges; Buick; Calvin Klein; Camel (R.J. Reynolds); Coca-Cola; Del Monte; Exxon; Heineken; Kodak; Levi Strauss; Nestlé; Oxo; and Suntory. The bulk of materials consist of advertisements for campaigns in the United States, but Brazil, Japan and Germany are also heavily represented, as are commercials for Europe-wide campaigns. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
2 results in this collection

J. Walter Thompson Company. International Offices records, 1929-2006 and undated

33.0 Linear Feet
Abstract Or Scope
The J. Walter Thompson Company (JWT), founded in 1864, is one of the oldest and largest enduring advertising agencies in the United States. Beginning with the opening of its London office in 1899, JWT has continually expanded its international activities, and currently operates out of over 200 offices in nearly 100 countries. The International Offices Records cover the years 1929-1998, with the bulk of materials dating from the 1970s-1980s. The collection primarily consists of financial records, correspondence, presentations, campaign drafts, account lists, meeting minutes and printed materials. Also includes slides from several presentations, videocassettes and audiocassettes. Countries and offices most heavily represented in the collection include Argentina (Buenos Aires), Australia (Sydney and Melbourne), Canada (Toronto and Vancouver), Colombia (Bogota), India (Bangalore, Calcutta, Madras, Mumbai, New Delhi), Japan (Tokyo), Mexico (Mexico City), Philippines (Manila), and Puerto Rico (San Juan). Client companies represented include: Air-India, Continental Airlines, Kodak, Ford, Hall's, Harayana Breweries, Kellogg's, Lotto, Nabisco, Nestlé, Oscar Mayer, Pepsi, Pizza Hut, Pond's (Unilever), and Warner-Lambert. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
1 result in this collection

J. Walter Thompson Company. International Offices records, 1929-2006 and undated 33.0 Linear Feet

J. Walter Thompson Company. Charles J. Balestrino papers, 1986-1994 and undated

6 Linear Feet 4200 Items
Abstract Or Scope
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Charles J. Balestrino was an executive, primarily in account management, at JWT offices in New York, Detroit, San Francisco and Tokyo. The JWT Charles J. Balestrino Papers span the years 1986-1994 and include correspondence, presentations, photographs, and videocassettes that document the later years of Balestrino's career at JWT's New York Office. Correspondents include Burt Manning, John Furr and Bill Thompson. Clients represented in the collection include Esso/Exxon, Goodyear, IBM, and Northwest Airlines. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
1 result in this collection

Gary P. and Sandra G. Baden Collection of Print Advertisements, 1840-1986 and undated

32.0 Linear Feet
Abstract Or Scope

Collection spans 1840-1986 and includes newspaper and magazine clippings and tear sheets, catalogs, ephemera, memorabilia, and other printed material primarily from the U.S., Great Britain, and France. Advertisements represent products and services from a wide range of categories including alcoholic and non-alcoholic beverages, businesses, cosmetics and other health and beauty products, fashion (including clothing, jewelry and watches), food, hotels and other tourist and travel destinations, household products, movies and theater events, tobacco products (primarily cigarettes) and transportation (airlines, automobiles, buses, cruise lines, trains, tires and other automotive accessories). The bulk of materials are in English, but French, Greek, and Spanish-language items are also present. Companies represented include Ford, Packard, Chrysler, Chevrolet, Coca Cola, TWA, Henri Bendel, Goodyear, and DeBeers. Non-advertising related materials include sheet music from the vaudeville, ragtime, and minstrel era; World War I; and depictions of African Americans, Native American, and other ethnicities in advertisements and print media. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

2 results in this collection

W. Eugene Smith Reference CD collection, 1946-1971

50 Linear Feet
Abstract Or Scope
The W. Eugene Smith Reference Reference CD Collection includes 5,087 compact discs containing audio originally recorded to quarter-inch open reel tape by photographer W. Eugene Smith. Smith recorded the bulk of the 1,740 reels represented in this collection between 1957 and 1971, while living in the "Jazz Loft" at 821 Sixth Avenue in New York City. The original tapes are housed in the W. Eugene Smith Collection at the University of Arizona's Center for Creative Photography.
Top 3 results in this collection — view all 4

Reel 622, undated

Reel 635, 1965 May 15

Reel 1044, [circa 1960] August 4, 7

McGraw-Hill Marketing Information Center Vertical File, 1948-1991

121.5 Linear Feet About 72,900 Items
Abstract Or Scope
The McGraw-Hill Marketing Information Center was established in 1948 as a sales service for customers of the McGraw-Hill Publications Company. This large vertical file, developed by the McGraw-Hill Marketing Information Center, spans the years 1948 through 1991 and contains published articles, books, research studies, speech transcripts, and other materials on the subjects of marketing, sales, advertising, and corporate operations.
1 result in this collection

McGraw-Hill Marketing Information Center Vertical File, 1948-1991 121.5 Linear Feet About 72,900 Items