Search

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Collection includes correspondence, track listings, transcriptions, and other printed materials, audio and video cassettes (Betacam SP, VHS and Umatic), DAT, optical media (CDs, DVDs. etc.), 16mm film reels, phonograph records, and computer media. JWT management events documented in the collection include Cannes and Effies Awards submissions, Epcot, Executive Committee, Worldwide Creative Council, speeches and presentations by top managers as well as interviews undertaken as part of an oral history project at JWT. Offices represented include North America, Europe, Great Britain, India, Asia and Latin America. Main companies include California Lottery, Chase & Sanborn, Chevron, Del Taco, Diageo, Diamond Trading Company (DeBeers), Domino's, Ford, HSBC, Jenny Craig, JetBlue, Kaiser Permanente, Kimberly-Clark, Kodak, Kraft, Lipton, Macy's, Mexicana Airlines, Standard Brands, Trailways, Warner-Lambert, Weight Watchers and Wyeth. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Robert M. Behr was a travel agent and tour guide who worked for Alaska Airlines and American Express, based around Oakland, Calif. The collection consists primarily of print advertisements from travel magazines and San Francisco-based newspapers (mainly San Francisco Examiner and San Francisco Chronicle), as well as promotional mailings, brochures, and catalogs. Airlines comprise the largest portion of the collection, but airplane manufacturers, automobiles, railways and cruise/steamship lines are also represented. Companies represented include Airbus, American President Lines, Amtrak, Beechcraft (Textron), Boeing, Chrysler, Ford, General Motors, Hertz, Holland America, Lockheed, Martin, Matson, McDonnell Douglas, Pan Am, Princess Cruises, Royal Caribbean, Southern Pacific, TWA, United Airlines. Travel destinations focus on Disney and Las Vegas properties including Walt Disney World, Disneyland, Bellagio, Caesars Palace, MGM Grand, and Wynn. In addition, there is a file of advertisements for Coca-Cola. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.