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McCann-Erickson Audiovisual collection, 1980s-1990s and undated

75 Linear Feet 3000 Items
Abstract Or Scope
McCann-Erickson, founded in 1930 from the merger of Alfred Erickson's and Harry McCann's agencies, is one of the largest advertising agencies in the United States. It is part of the Interpublic Group. The McCann-Erickson Audiovisual Collection spans the 1980s and 1990s and consists of over 700 videocassette tapes of commercials for domestic, international and global advertising campaigns. Also included are tapes of competitor commercials; interviews with agency and industry leaders and marketing specialists; and presentations. Advertisers include: Apple computer; Bayer; Benson & Hedges; Buick; Calvin Klein; Camel (R.J. Reynolds); Coca-Cola; Del Monte; Exxon; Heineken; Kodak; Levi Strauss; Nestlé; Oxo; and Suntory. The bulk of materials consist of advertisements for campaigns in the United States, but Brazil, Japan and Germany are also heavily represented, as are commercials for Europe-wide campaigns. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Ladyslipper, Inc. records, 1965-2011 and undated

190.5 Linear Feet (127 boxes)
Abstract Or Scope
Ladyslipper Music is a North Carolina non-profit organization which has been involved in many facets of women's music since 1976. Their mission is to heighten public awareness of the achievements of women artists and musicians, and to expand the scope and availability of musical and literary recordings by women. This collection documents the history, activities, and output of this organization.
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Kensinger Jones papers, 1934-2002 and undated

37 Linear Feet 22,500 Items
Abstract Or Scope
Advertising executive, 1950s-1980s. The collection documents Jones's primary career as an executive for several major advertising agencies, including Leo Burnett Company, Campbell-Ewald Company, D.P. Brother and Company, Wilding Advertising, and William R.Biggs/Gilmore Associates; and his second career as a professor of advertising at Michigan State University. Materials consist primarily of correspondence, memoranda, notes, reports, scripts, and audiovisual (including videocassettes) materials that document the development of print, radio, and television advertising campaigns for a wide variety of clients. The history and management of advertising companies in Chicago and Detroit, in Australia, and in Singapore is also represented. Major clients and campaigns documented include Chevrolet, the Florida Citrus Commission, General Motors Corporation, and Oldsmobile.

J. Walter Thompson Company. Anthony J. Viola papers, 1968-2009 and undated

58 Linear Feet 6000 Items
Abstract Or Scope
The J. Walter Thompson Company (JWT), founded in 1864, is one of the oldest and largest enduring advertising agencies in the United States. Anthony Viola worked as a Creative executive with a number of agencies before retiring as Senior Art Director with JWT. The Anthony J. Viola Papers span the years 1968-2009 and document Viola's career, especially his role as an art director at JWT's New York, Chicago, and Lisbon offices. The papers include some correspondence and other office files but the bulk of the collection consists of artwork for print advertisements and television storyboards; along with videocassettes, videotapes, DVDs and 16mm films of television commercials created by Viola. The papers cover JWT offices in Chicago; New York; Milan (Italy); Buenos Aires (Argentina); Lisbon (Portugal); and Santiago (Chile). Key clients include Bell Atlantic; the City of Boston; Citibank; Dole; Kodak; Interstate Bakeries; Johnson & Johnson; Kellogg; Kimberly Clark; Kraft Foods; Mars; Miller beer; Nestlé; Pepsi; Pfizer; Reckitt & Benckiser; Rolex; Sears; Schlitz; Unilever; and Warner Lambert. Most of the files are in English; some materials are in Spanish. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Guido Mazzoni pamphlet collection, 1572-1946, bulk 1750-1940

860 Linear Feet (1626 boxes)
Abstract Or Scope
This collection of print materials, many of them rare and ephemeral, was assembled over many decades by Guido Mazzoni, an Italian Senator, Dante scholar, professor, and bibliophile. The approximately 49,648 pieces span the years 1572 through 1946, with the bulk dating from the mid-18th to the early 20th centuries. Topics range widely and include Italian politics, particularly the rise of Socialism and Fascism; Italian humanities, especially poetry, theater, and opera; Dante studies; patriotic writings, including some by Mussolini and others in his regime; and the history and context of both World Wars. Popular literary and cultural serials abound, many with writings by noted authors, including women writers. Given Mazzoni's background in academics, his friendships with publishers, and his residence in Padova and Firenze, many of the authors are Jewish. Many of the pieces were sent to Mazzoni from former students or colleagues and are inscribed to him. Mazzoni collected many rare pieces from the 17th, 18th, and 19th centuries; broadsides from Napoleonic, Medicean, and Borbonic Italian regions are numerous. Formats represented in the collection include: pamphlets, offprints, clippings, full-issue newspapers (many from the Piedmont), libretti, scores, manuscript items, small cards, periodicals, small volumes, political broadsides, epithalamia (pieces produced on the occasion of a wedding), and one handmade photo album. There are many illustrated publications, fine engravings, woodcuts, and items with map inserts. About 80 percent of the material is in the Italian language: other common languages include Latin, French, English, German. There are also some publications in Greek, Spanish, Catalan, Portuguese, and Eastern European languages.
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Cause Marketing Forum. Halo Awards Records, 2002-2012 and undated, 2002-2012 and undated

82.0 Linear Feet
Abstract Or Scope
Professional organization founded in 2002 by David Hessekiel to promote business-nonprofit collaboration and corporate sponsorship of social service campaigns. Halo Awards were established in 2003 to celebrate notable cause marketing campaigns.le endeavors by businesses.

Reginald Sellman negatives, 1911-1935

1.5 Linear Feet (3 boxes)
Abstract Or Scope
Collection consists of 898 nitrate negatives and two prints, all taken by amateur photographer Reginald Sellman from 1911 to 1935, chiefly in Baltimore, Maryland and environs. There is also a detailed handwritten index to over 100 images. Subjects include Susie Ford, possibly Sellman's fiancée; his wife Obedience (Bedie) Darden Sellman, and their son Bruce Darden Sellman. Places featured include Baltimore residences, streets, bridges, railway stations, monuments, parks, and hospitals and medical institutions such as Johns Hopkins Medical School and the Biedler and Sellman Sanatorium, founded by Reginald Sellman's father, William A. B. Sellman. There are many snapshots of family members, and photos taken during hikes, camping trips, and visits to parks. Maryland locations include Baltimore County historic sites and parks: the Owing's Mills area, Gwynn's Falls, Chatalonee, Loch Raven, Druid Lake, the Chesapeake's Eastern Shore, Elk River, and the Patapsco River. The Sellmans often visited relatives in North Carolina; thus, there are also many images taken in early 20th century Beaufort, Goldsboro, La Grange, Kinston, and Raleigh, including the Raleigh Methodist Orphanage. Some photographs feature commercial fishing scenes and cotton transport.
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J. Walter Thompson Company. London Office. Account files, 1900-2002

180.0 Linear Feet
Abstract Or Scope
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. In 2018 JWT merged with Wunderman to form Wunderman Thompson. The London Office first opened in 1899. Collection includes case studies; clippings; radio and television commercial scripts and production notes; correspondence; planning and strategy meeting materials; research reports and survey data; photographs and other printed materials. Client companies include Canary Wharf, De Beers, Electricity Council, Esso, Gallaher, Guinness, H.P. Bulmer, Kellogg's; Kodak; Kraft; Lloyd's of London, National Westminster Bank, Nestlé-Rowntree; Royal Air Force; Scott Paper; Warner-Lambert, and Wilkinson Sword. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
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Center for International Policy records, 1960-2020 and undated; 1960-ongoing

60 Linear Feet
Abstract Or Scope
Non-profit organization founded in 1975, based in Washington, DC, whose chief focus is promoting changes in U.S. foreign and military policy in support of global human rights. The records of the Center for International Policy (CIP) span the years 1960 to 2016, and document in detail the organization's global activities in support of human rights as well as its internal administration, funding, and public relations outreach. CIP's chief areas of interest lie in United States foreign and military policies, including the activities of the Central Intelligence Agency (CIA). Topics include human rights issues, U.S. relations with Central and South America, demilitarization, nuclear weapons, the Cuban trade embargo, money laundering and other aspects of international finance, terrorism, and the narcotics trade. The bulk of the files take the form of administrative files and records which contain correspondence, memos, data, reports, travel documents, and extensive files on other organizations; there are also many files of printed materials such as pamphlets, newsletters, and press releases.

Edwin and Terry Murray Collection of Role-Playing Games, 1972-2017

270 Linear Feet Approx. 13,000 Items
Abstract Or Scope
Edwin L. and Terry A. Murray, brothers residing in Durham, North Carolina, have been collectors of comic books and other pulp culture for forty years. Collection includes role-playing game boxed sets, miniatures, card sets, role-play game magazines and literature, campaign guides, modules, and rule books.