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Includes timeline of "tar derby," marketing research, material on Parliament and Virginia Slims cigarette packaging and promotion

Cigarette Market presentation prepared for Lorillard

1701: Consumer reaction to proposed concepts for True cigarettes; 1702: True cigarette concept test; 1703: Brand image research for Lorillard; 1704: Summary and implications of Monitor presentation (social values and consumer behavior)

1705: Monitor presentation; 1706: Summary of True focus group oral report; 1707: Filter cigarette smokers' attitudes toward Super Hi-Fi cigarettes and their perceptions of True; 1708: Super Hi-Fi strategy recommendations; 1709: True marketing and copy strategy; 1710: Cigarette advertising presentation for Lorillard/Loews Theatres

1721: Super Hi-Fi cigarette opportunity and situation analysis; 1722: True strategies; 1723: Consumer smoking patterns, effects of government reports; 1724: Research on factors effecting cigarette usage

Gallup poll questions on smoking and health opinions; research on physician smoking habits and attitudes; smoking and cardiovascular disease

2004: Roper study on smoking and kinds of cigarettes; 2005: Philip Morris memo on Roper study; 2005A: Doctors and Smoking