The papers of Lucile Turnbach Platt, former employee of the J. Walter Thompson Company's Personality Department, span the years 1926 to 1930; some Items are undated. The materials primarily document the creation of a testimonial advertising campaign for Simmons beds and boxsprings, and Beautyrest mattresses. The papers illustrate the selection of spokespersons, photographing of them and their home interiors, travel arrangements, delivery and removal of beds, and payment for their services. The materials chiefly consist of office memoranda and other correspondence among Platt, other JWT staff and product spokespersons. The collection also includes photographs and negatives, a few samples of advertisements, lists of women approached to participate, unsigned copies of contracts, and drafts of testimonials. Most of the files relate to soliciting very prominent American and foreign women to endorse Simmons products, including Eleanor Roosevelt, Mrs. Charles Crocker, Mrs. John Sargent Pillsbury, Mrs. Perry Tiffany, Mrs. Robert T. Vanderbilt, and Mrs. John W. Wanamaker III, among many others. Endorsers were paid between $1,000 and $5,000 for permission to use their names, photographs, and testimonials. Photographs of bedrooms were shot on location in the women's homes. The materials are arranged with miscellaneous Simmon's account files first, alphabetically by title, then files are arranged alphabetically by the spokesperson's name.