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Catalog of advertising slide designs for projection in movie theaters

"The practical application of color to design, engraving, typography; paper and ink. No. 1 of the "Eagle A" direct advertising series

"One of a series of texts dealing with the various phases of art, prepared especially for Art Instruction, Inc." By Jerry Hudson de Leon; illustrations by Hedvig Angelikis, Jerry Hudson de Leon, Lois Winberg Brook. Jerry Hudson de Leon (circa 1905-1980) was an illustrator, painter, writer, and teacher from Minnesota. She taught art at both the Minneapolis School of Art and the Art Instruction Schools in Minneapolis. [from biographical note, Jerry Hudson de Leon papers, Smithsonian]

From dealer description: Offers sales advice and money-making schemes, with sections on "the new, up-to-date way of selling goods by mail," "new ways to create the market," "how to get a position when all other means have failed," "a winning installment scheme," and more.

"Color and design in ready-to-wear: A manual for salespeople and students". Bernice Gertrude Chambers was a professor in the School of Retailing at New York University.

Incomplete set: Includes nos. 1, 2, 5, 6, 7, 8, 10

Collection of instructional essays on salesmanship. Topics include: direct advertising; mail order postage; catalogs; broadsides; indirect advertising

From dealer description: approach to teaching advertising, samples of different companies with different objectives for advertising students included prize winning for the students.

"How to " guide for handdrawn and handpainted fashion advertising copy"

Series of views held by William Randolph Hearst intended to govern the style, spirit, and methods of his newspapers. Laid in to this book is a short typed note, dated 5/4/1923, from M. C. Meigs, the Advertising Manager of the Chicago Evening American to Mr. Goble [Leroy Goble, a Chicago advertising man] that reads, "My Dear Mr. Goble: Here are the laws that we on the Chicago Evening American respect. By following them religiously, we have made the Evening American a really good newspaper." Merrill C. Meigs had a long career in the newspaper business, most of it with the Hearst Corporation; he was also known as an amateur pilot who promoted Chicago as a destination for aviators and the aviation business.