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Los Angeles Office review; Southern California market conditions; Hollywood; film industry; Cliquot Club; National Electric Light Association; electrical industry; McGraw-Hill; TAT (Transcontinental Air Transport); Dan Danker; Stewart Mims

Review of new business; business conditions; sales analysis of JWT; Lloyd Baillie; Henry Flower

Analysis of business conditions; Arno Johnson; Gilbert Kinney

Radio plan work; Radio Department; radio advertising; advertising for Farm Board; grapes; Robert Colwell

J. W. Thompson Company in Spain; Spanish market and media; Portugal; Goodrich; Johnson Outboard Motor; Frigidaire; Arthur Hartzell

Publicity Department; Cream of Wheat; Scott Paper; Roxana Oil People; Carl Getz

Open discussion; Simmons account; Standard Brands; nutritional yeast; Royal Gelatin Desserts; Scott Paper; Pennsylvania Railroad; TAT (Transcontinental Air Transport); ST37 toothpaste; Pond's packaging

New business; Wall Street Office; L. C. Smith-Corona Typewriter account; office equipment market; portable typewriters; William Palmer

Open discussion; how to run meetings; Radio Department; London Office

Radio programs; B.F. Goodrich; Melville Shoes; radio station costs; newspaper rates

Goodrich Sport Shoes; Beacon Falls; booklet "How to Talk in the Indian Sign Language" by Chief Buffalo Child Long Lance

Fleischmann campaign; foil yeast; nutritional yeast; testimonials

J. Walter Thompson in Europe; John Watson

Art in advertising; Elwood Whitney

Association advertising; Wood Office Furniture Association; color photography in advertising; hand-coloring photographs; Cast for Representatives Meeting Play; outline of a grocery store skit "August Schmaltz, Retail Grocer"

J. Walter Thompson in France; "Plotting the French Market: Review of a Survey that Should Help in Selling to France" by Amos Stote; Karl Knipe (JWT France)

Eastman Kodak; newspaper publicity; general business situation; new business; commodity prices; Carl Getz; Paul Cherington; Henry Flower; William Resor

Foremost Dairies; Goodrich; Edward Fuller

The newspaper situation today; Media Department; newspaper advertising; rotogravure; Lux Toilet Soap; Dorothy Dix; Simmons; Edwin Cummings

Showmanship in radio; George Faulkner

Goodrich publicity; outdoor advertising; Maine Sardine Fisheries; Chase & Sanborn; industrial alcohol; Alcohol Institute; Clyde Thompson; William Palmer

"A Talk Given by William Chennery, Editor of Collier's Weekly"; Collier's weekly and what Chennery did to revive it

International advertising; international markets; General Motors; Europe; centralized vs decentralized account management; Sharpe & Dohme Solution ST37 toothpaste

"A Talk Given by Mr. Clarence Darrow"; autobiography and personal philosophy

Textile advertising; food advertising; Penick & Ford (Vermont Maple Syrup); Ovaltine

Textile industry advertising; Chatham Manufacturing blanket account; Lloyd Baillie

Report on radio; radio advertising; television; outdoor advertising; Cream of Wheat; Davey Tree Surgeon; Chicago Office

"A Talk Given by Mr. Stanley Resor, President of the J. Walter Thompson Company"; JWT California Office

Includes letters from J. Schumpeter and F.W. Taussig.

Includes letters from American Economic Review, Encyclopedia of Social Sciences, Alvin H. Hansen, F.A. Hayek, International Banking Students Association, Emil Kauder, Frank H. Knight, Hans Mayer, A.P. Predoehl, The Rockefeller Foundation, and Ludwig von Mises (letter from The Rockefeller Foundation).

Materials in English, Spanish, German